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The New Balance Digital Sport Division is Announced at CES 2016

 - Jan 14, 2016
References: newbalance & psfk
At this year's International Consumer Electronic Show in Las Vegas, the New Balance Digital Sport division was announced, showing just how pervasive technology -- especially wearable technology -- is becoming in the market, specifically the fitness and health industries. Rob DeMartini, President and CEO of New Balance, says, "New Balance has a 110-year heritage of product development and innovation in the running category, and, our new Digital Sport division represents our newest commitment to invest in athletes and runners around the world in their pursuit of extraordinary physical feats."

Partnering with Intel, Google, Strava and Zepp and more, the New Balance Digital Sport division is set on introducing state-of-the-art apparel and shoes. The first product to be launched by the brand will be a smart running watch in time for the holidays.