New Balance works in collaboration with Bandier on the Move Her World campaign that comes with a set of apparel and sneakers. The spotlight are the sneakers, which include the New Balance 327 and the New Balance 57/40.
The shoes have a full suede makeup across the uppers and complete with a light gray hue paired together with off-white laces and tongue trimming. Vibrant colors appear to contrast the muted shoes at the N logo applied in beige at the lateral side of the shoe. Off-white continues at the midsoles and the waffle treading sole unit is dyed with a gum exterior for a grippy base foundation. The 57/40 gets a same palette with uverlays at the forefoot and heel overlay in leather.
Image Credit: Bandier
Why This Trend Is Growing
- Women-empowering Sporty Campaigns
- Brands can leverage women empowerment in sporty campaigns to create a loyal customer base
- Collaborative Sneaker Collections
- Companies can gain market share by working together on exclusive sneaker collaborations
- Sustainable Sportswear
- Eco-friendly sportswear can appeal to consumers who prioritize sustainable practices
Industries Being Reshaped
- Sportswear Industry
- The sportswear industry can benefit by promoting women empowerment and sustainable practices to reach new audiences
- Fashion Industry
- Fashion companies can create collaboration collections with sportswear brands targeting a more athletic demographic
- Marketing Industry
- Collaborative campaigns promoting women's empowerment, sustainable practices, and sportswear can create disruptive marketing campaigns
