Copenhagen-based fashion brand Ganni works in collaboration with New Balance on a new iteration of the Fresh Foam sneaker model. The stylish design is fashion-forward and it is defined by its super shiny build. It is pretty much functional enough for working out which is further enhanced by the super chunky sole units.
It is infused with foam cushioning for comfort and the upper is made with a breathable and technical base which is cool for training. The silhouette is adorned in a sleek silver colorway palette that is finished with glitter details. It is also detailed with pink accents throughout the shoe with an intentionally molded base at the outsole and the N logo on the sides.
Image Credit: Naked
Why This Trend Is Growing
- Fashion-tech Collaborations
- Collaborations between fashion brands and technology companies are producing highly functional and aesthetically pleasing products.
- Shiny Metallic Footwear
- Metallic finishes and glitter details in footwear are emerging as a stylish trend in both casual and athletic wear.
- Chunky Sneaker Design
- Chunky sneaker designs featuring foam cushioning and molded soles are becoming increasingly popular for their blend of comfort and style.
Industries Being Reshaped
- Athletic Footwear Industry
- Innovative materials and design collaborations are driving new growth opportunities in the athletic footwear market.
- Fashion Industry
- Partnerships between high-fashion brands and traditional apparel companies are creating unique, limited-edition products that resonate with trend-savvy consumers.
- Sneaker Market
- The sneaker market is witnessing a shift towards highly functional yet visually striking designs that appeal to a broad audience.
