Aries and New Balance join forces to work in collaboration to release a new capsule that centers around running. The London-based label infuses its expertise to help create the new collection of athletic apparel, including new Aries sweatsuits and shining a spotlight on the joint Fresh Foam 1080v11 running shoes.
The shoe is designed in a black and red colorway with bright yellow and green detailing for tonal contrast. The notable feature can be found on the medial side of the sneakers where there is the collaborative co-branding 'NB-AA' logo. The black and white palette continues onto the rest of the collection including the running sets and sweatsuits along with the Unbalanced title. The running capsule is set to launch officially on March 30th.
Image Credit: Aries
What Makes This Trend Stand Out
- Running-inspired Sportswear
- Opportunity for disruption in the athletic apparel industry by infusing running-inspired designs and technologies into traditional sportswear.
- Collaborative Co-branding
- Collaboration between businesses to co-brand and release exclusive collections can be a trend to watch in the fashion industry.
- Focus on Tonal Contrast
- Opportunity for disruptive innovation in using tonal contrast in designs to make products stand out in a crowded marketplace.
Sectors Adopting This
- Athletic Apparel
- Companies in the athletic apparel industry can explore products that infuse running-inspired designs and technologies into traditional sportswear to cater to changing consumer preferences.
- Fashion
- Fashion industry players can leverage collaboration to co-brand and release exclusive collections that capture the attention of a larger audience.
- Design
- Designers can explore the use of tonal contrast in creating products that stand out in a competitive marketplace, providing differentiation to consumers.
