Unlabeling

Brands turn to extreme minimalism with simplified logos and packaging design

Implications - Brands are applying extreme minimalism to logo and packaging design, often relying on loyalty and brand recognition to maintain sales and awareness. While "discreet consumerism" had logo-averse consumers looking to unbranded merchandise, in this case they are simply looking for cleaner details, sharper focus and less "in-your-face" selling.
SCORE 5.2
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Aug 10 - Jan 11
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Featured Examples
Minimalist Brand Makeovers - A2591 Simplifies Product Logos
SCORE 6.8
Warm 50,338 Clicks Pub: Dec 21, 10
Minimalist Brand Makeovers
A2591 Simplifies Product Logos
In order to capture consumer attention, a brand's logo tends to be flashy, colorful and exciting. However, design firm A2591 has pursued the minimalist directive, creating a series of minimalism-inspired… [More]
Simplified Product Packaging (UPDATE) - Antrepo Design Industry Designs Minimalist Labels
SCORE 6.2
Warm 66,478 Clicks Pub: Dec 30, 10
Simplified Product Packaging (UPDATE)
Antrepo Design Industry Designs Minimalist Labels
Antrepo Design Industry is a multi-disciplinary design consultancy that aims to change perceptions by giving consumers a dose of minimalism in their designs. Their latest project includes decompositions… [More]
Logo Reinvention - The 2011 Starbucks Logo is Unlabeled But Distinct
SCORE 5.2
Warm 45,044 Clicks Pub: Jan 7, 11
Logo Reinvention
The 2011 Starbucks Logo is Unlabeled But Distinct
The Starbucks Coffee Company has been around for almost 40 years and in light of that milestone, the new 2011 Starbucks logo has been unveiled. Having gotten quite used to the same green and brown emblem… [More]
Minimalist Beer Bottles - The Heineken Icone Pure Packaging Keeps it Simple with White
SCORE 5.3
Warm 16,646 Clicks Pub: Aug 15, 10
Minimalist Beer Bottles
The Heineken Icone Pure Packaging Keeps it Simple with White
The Heineken Icone Pure packaging designed by French designer ORA-ÏTO keeps it simple, covering the bottle with a white veneer. The bottle is white with a minimal green dotted pattern, and features the… [More]
Back-to-Basics Branding - People's Supermarket Packaging Reinvigorates No-Name Wrappers
SCORE 4.6
Average 44,916 Clicks Pub: Dec 15, 10
Back-to-Basics Branding
People's Supermarket Packaging Reinvigorates No-Name Wrappers
There is a simple yet aesthetically satisfying appeal to the new People's Supermarket packaging. Designed and Unreal, the branding for this London cooperative emporium really captures the everyman's attitude… [More]
Minimalist Brewing Design - Seattle's Best Coffee Design Cleans Up Their Look
SCORE 2.8
Mild 10,984 Clicks Pub: Dec 21, 10
Minimalist Brewing Design
Seattle's Best Coffee Design Cleans Up Their Look
A new logo and coffee packaging design by ad agency, Creature, creates a clean look and new feel to Seattle's Best Coffee. Replacing the old with the new, the approach to the new design is a minimalistic… [More]
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