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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,233 more

Unlabeling

Brands turn to extreme minimalism with simplified logos and packaging design

Implications - Brands are applying extreme minimalism to logo and packaging design, often relying on loyalty and brand recognition to maintain sales and awareness. While "discreet consumerism" had logo-averse consumers looking to unbranded merchandise, in this case they are simply looking for cleaner details, sharper focus and less "in-your-face" selling.
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 51 Examples:
1,465,083 Total Clicks
Date Range:
Aug 10 — Jan 11
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Minimalist Brand Makeovers
Minimalist Brand Makeovers
A2591 Simplifies Product Logos
In order to capture consumer attention, a brand's logo tends to be flashy, colorful and exciting. However, design firm A2591 has pursued the minimalist directive, creating a series of minimalism-inspired… MORE
Simplified Product Packaging (UPDATE)
Simplified Product Packaging (UPDATE)
Antrepo Design Industry Designs Minimalist Labels
Antrepo Design Industry is a multi-disciplinary design consultancy that aims to change perceptions by giving consumers a dose of minimalism in their designs. Their latest project includes decompositions… MORE
Logo Reinvention
Logo Reinvention
The 2011 Starbucks Logo is Unlabeled But Distinct
The Starbucks Coffee Company has been around for almost 40 years and in light of that milestone, the new 2011 Starbucks logo has been unveiled. Having gotten quite used to the same green and brown emblem… MORE
Minimalist Beer Bottles
Minimalist Beer Bottles
The Heineken Icone Pure Packaging Keeps it Simple with White
The Heineken Icone Pure packaging designed by French designer ORA-ÏTO keeps it simple, covering the bottle with a white veneer. The bottle is white with a minimal green dotted pattern, and features the… MORE
Back-to-Basics Branding
Back-to-Basics Branding
People's Supermarket Packaging Reinvigorates No-Name Wrappers
There is a simple yet aesthetically satisfying appeal to the new People's Supermarket packaging. Designed and Unreal, the branding for this London cooperative emporium really captures the everyman's attitude… MORE
Minimalist Brewing Design
Minimalist Brewing Design
Seattle's Best Coffee Design Cleans Up Their Look
A new logo and coffee packaging design by ad agency, Creature, creates a clean look and new feel to Seattle's Best Coffee. Replacing the old with the new, the approach to the new design is a minimalistic… MORE
Emo Beverage Branding
Emo Beverage Branding
The Basanti Tea Line Wears Only Black and Nothing Else
Basanti Tea is a gourmet beverage brand served up in all-black everything. This badass tea packaging comes from the mind of Mexico-based studio Menosunocerouno with the intention of conveying elegance… MORE

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