Luxury camping digresses from the concept of “roughing it”
Implications - Saturated markets and non-stop consumerism make it less feasible for today's consumer to truly escape their materialistic trappings. Luxury camping innovations are making it apparent that consumers may not actually want to fully escape as they embrace the option to remain comfortable and connected, even when attempting to escape urbanity in the great outdoors.
Trend Themes
1. Luxury Camping - Luxury camping innovations are making it apparent that consumers may not actually want to fully escape as they embrace the option to remain comfortable and connected, even when attempting to escape urbanity in the great outdoors.
2. Comfortable Aesthetics - The Quinze & Milan Furniture Collection and User Centered Camper offer beautiful interior design that would make you swear you're staying at the Hilton Wilderness.
3. High-end Functionality - Hiking boots are not meant to look good. The BAPE Mountain Soldier and Teva Stilettos are in a market that's all their own.
Industry Implications
1. Hospitality - The trend towards luxury camping could inspire the development of high-end outdoor lodging options that cater to consumers who want to experience nature without sacrificing comfort.
2. Outdoor Recreation - The trend towards luxury camping and high-end hiking gear suggests that there is a growing market for outdoor recreation products that offer both style and functionality.
3. Fashion - The Teva Stilettos are an example of how athletic and outdoor gear could be adapted for fashion-conscious consumers who value both style and functionality.
8 Featured, 67 Examples:
4,311,247 Total Clicks
Date Range:
Mar 10 — Dec 10
Trending:
Hot
Consumer Insight Topics:
