Urban edginess of graffiti meets fashion accessory packaging in the hands of Peter Gregson for The Manual Co. Such cardboard box packaging is often austere, one-coloured and emblazoned with a designer logo, but Gregson’s boxes are creatively swathed with doodled descriptions of the products within.
Constructed in various sizes for handbags, gloves and belts, the blackboard-like packages sides and tops are splashed with a white chalk-like graffiti script of expressive words such as "handmade," "authentic," and "the forgotten arts," along with a color illustration of the accessory inside.
I love the way a stack of Gregson's graphic packages look in the first image -- accessories themselves!
Key Themes Behind This Trend
- Graffiti-inspired Packaging
- Creating packaging that incorporates graffiti-style artwork and graphic elements can add an edgy and eye-catching appeal to products.
- Personalized Product Descriptions
- Adding doodled descriptions and expressive words to product packaging can create a unique and personalized experience for consumers.
- Visual Storytelling Packaging
- Using color illustrations and graphic elements on packaging to visually showcase the product inside can engage consumers and enhance the overall brand narrative.
Where This Applies
- Fashion Accessories
- The fashion accessories industry can benefit from graffiti-inspired packaging, as it adds a contemporary and urban element to the overall brand image.
- Art Supplies
- Art supplies companies can explore personalized product descriptions on their packaging, offering customers a creative and visually appealing way to engage with their products.
- Digital Marketing
- Using visual storytelling packaging techniques can inspire digital marketers to create engaging and immersive online experiences to showcase products and build brand loyalty.
