Smoking Hot Watch Collaborations

Cohiba & Frederique Constant Create Addictive Timepieces

Cuban cigar manufacturer Cohiba and luxury watchmaker Frederique Constant have teamed up to create a set of luxury watches unlike any other. The Cohiba & Frederique Constant watches are elegantly designed and cleverly packaged in a cigar box.

The packaging for the Cohiba & Frederique Constant watches also acts as a humidor for the cigars inside. This collaboration is a U.S. exclusive, with only 188 steel-plated and 188 rose gold-plated watches available. Smoking isn’t cool, but it is hard to deny the awesomeness of these timepieces.

Luxury Watch Collaborations
Opportunity for luxury watchmakers to partner with other high-end brands for unique and exclusive timepiece collaborations.
Cigar-themed Accessories
Demand for luxury accessories incorporating cigar-themed designs or functionalities.
Packaging as Functional Element
Increasing trend of product packaging serving additional functional purposes, enhancing the overall consumer experience.

Where This Applies

Luxury Watchmaking
Luxury watchmakers can explore collaborations with other brands to create limited-edition timepieces with unique design elements.
Cigar Manufacturing
Cigar manufacturers can capitalize on the growing demand for cigar-themed accessories and partnerships with luxury brands.
Packaging Design
Opportunities for packaging designers to incorporate functional elements into product packaging, offering added value to consumers.
SCORE
2.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 40%
Freshness 8%