Malin+Goetz latest line of eau de toilette are meant to be used in pairs. Scents in the collection include petitgrain tonic, synthesized geranium leaf, rum tonic, synthesized lotus root, lime tonic and synthesized musk. Coming in simple packaging layouts, the color of the box is also in coordination with the corresponding scent.
By mixing and matching Malin+Goetz's perfume, you're able to have a scent like no other.
Implications - AWKWARD GRAMMAR
Creating pairing combinations for products -- like these perfumes do -- are a great opportunity for businesses to up-sell their products by increasing the volume of consumer purchases made. Businesses with product pairings get consumers excited about purchasing multiple products.