These cotton Heresod T-Shirts are comfy pieces of supper-inspired apparel, packaged to look like grocery goods. The shirts follow an array of food themes, including beef, cheese and baguettes.
Though the shirts may look yummy, these Heresod T-Shirts are not actually edible. In fact, once unfolded, the shirts don't even look like food anymore. Check out these inedible oddities in the featured gallery.
Implications - Traditional packaging no longer interests the average consumer audience. Consumers want to see product packaging that stands out to them as they peruse the shelves. However, if the product is cleverly packaged, it can display the cool factor that consumers thrive to see.
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