Using tasteless tactics to intentionally stir controversy
Implications - It seems that more brands are embracing the old marketing adage, "all publicity is good publicity." Rather than explicit shockvertising, in which brands use disgusting imagery like blood and gore, brands are using topics of bad taste that get to the core of consumer sentiment. The goal of crude marketing is not good or bad publicity, but to cross boundaries and create controversy; thus, no subject is ever too "taboo."
Trend Themes
1. Crude Marketing - Brands are using topics of bad taste that get to the core of consumer sentiment to create controversy.
2. Controversial Marketing - Marketing campaigns that push the boundaries of appropriateness to generate buzz and attention.
3. Shocking Ads - Advertisements that shock or offend public sensibilities to spur social media discussion and media attention.
Industry Implications
1. Marketing - The marketing industry can leverage the use of controversy as a tool to generate buzz and attention for brands, products, and services.
2. Entertainment - The entertainment industry can use provocative advertising campaigns to generate buzz and interest around new releases and content.
3. Advocacy - The advocacy industry can use controversial marketing to increase awareness and gain public support for their causes and campaigns.
