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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,969 more

Crude Marketing

Using tasteless tactics to intentionally stir controversy

Implications - It seems that more brands are embracing the old marketing adage, "all publicity is good publicity." Rather than explicit shockvertising, in which brands use disgusting imagery like blood and gore, brands are using topics of bad taste that get to the core of consumer sentiment. The goal of crude marketing is not good or bad publicity, but to cross boundaries and create controversy; thus, no subject is ever too "taboo."
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
722,300 Total Clicks
Date Range:
Feb 10 — Dec 10
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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