The Smirnoff Year of the Tiger packaging celebrates the Chinese New Year. Designers Creative Method wanted to pay close attention to culturally significant images for the design of the case.
Looking very celebratory and gift-ready, the case features a beautiful gold tiger on the front that stands out from the red background. The stunning Smirnoff Year of the Tiger packaging should be around all year.
Implications - Western consumers are enthralled with the diversity of cultures around the world and especially China. China connotes a rising power with a bright future. Companies should attach their wagons to symbols of power -- whether it's from Western culture or from another that consumers find exotic.