Evoking emotion on a large scale spawns collective responsiveness
Implications - Using emotion-sensitive advertising techniques not only elicits reactions from consumers, but also captures multi-tiered attention. Engagement is key in effective advertising, so invoking deep-seated emotion through dramatic media stands to encourage brand name retention.
Trend Themes
1. Emotion-sensitive Advertising - Brands are able to capture multi-tiered attention and encourage brand name retention by using emotion-sensitive advertising techniques.
2. Provocative Anti-abuse Campaigns - Awareness campaigns tackling children's abuse often use provocative measures, such as using life-size child mannequins in their billboards and showing neglected and invisible children.
3. Bold and In-your-face Billboards - Ad agencies use bold, in-your-face approaches to grab the attention of speeding drivers and people who are narcissistic, which can cause a stir and drive engagement with the audience.
Industry Implications
1. Marketing and Advertising Industry - Brands can use emotion-sensitive advertising techniques by analyzing the deeper feelings of their customers to promote their products more effectively. They can also use bold and provocative campaigns to create a stir and drive engagement with the audience.
2. Child Welfare Industry - Awareness campaigns tackling children's abuse often trigger feelings of empathy in its viewers and can drive meaningful change in the welfare of children, especially when using provocative approaches that shed light on the invisible effects of child abuse.
3. Road Safety Equipment Industry - Using bold approaches, such as a bleeding billboard, can help brand campaigns grab the attention of speeding drivers and raise awareness on road safety issues, which could lead to an increased demand for road safety equipment.
6 Featured, 51 Examples:
1,272,430 Total Clicks
Date Range:
Feb 09 — Oct 09
Trending:
Warm
Consumer Insight Topics:
