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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,384 more

Emotiboards

Evoking emotion on a large scale spawns collective responsiveness

Implications - Using emotion-sensitive advertising techniques not only elicits reactions from consumers, but also captures multi-tiered attention. Engagement is key in effective advertising, so invoking deep-seated emotion through dramatic media stands to encourage brand name retention.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
1,168,635 Total Clicks
Date Range:
Feb 09 — Oct 09
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Morbid Vow Billboards
Morbid Vow Billboards
Great Copy Makes Great Statement in Anti-Smoking Ads
Great ads do not always need a huge movie star or fancy images to get attention. These five ads were created for the Wyoming Department of Health against second hand smoke, and simply use well-written… MORE
Fake Paparazzi Billboards
Fake Paparazzi Billboards
The Nikon D700 Phone Ad in Korea Flatters Shopping Narcissists
Paparazzi obsession has flooded the advertising world, from fashion editorials to this Nikon D700 phone advertisement in Korea. The billboard ad is mounted in the passageway of a mall next to a red carpet.… MORE
Love Letter Murals
Love Letter Murals
Steve Powers Creates 50 Poetic Billboards
Steve Powers is in the midst of a project I love. He is reviving the art of sign painting with an ambitious 50 billboard and rooftop project. The goal is to present individual lines of a love letter on… MORE
Regional Meanvertising
Regional Meanvertising
Molson Coors' Toronto-Trashing Billboards Flop
Molson Coors launched a summer beer campaign that centered around the theme that their beer is “Colder than…” many frosty things, including people from Toronto. The advertising blitz was launched in British… MORE
Bleeding Billboards
Bleeding Billboards
Shocking Approach to Promote Road Safety in New Zealand
A bleeding billboard in New Zealand gets right to the point of road safety, although it may be somewhat of a driving distraction itself. The goal of the Papakura District Council's campaign is to slow… MORE
Faux Child Billboards
Faux Child Billboards
Australian ‘Stop Child Abuse Now' Campaign From JWT
Any awareness campaign that works to better children’s lives needs to be supported, even when they use provocative measures to get their cause across. This shocking street campaign from Melbourne was… MORE

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Related Examples

Too-Cool-For-School Ads
Too-Cool-For-School Ads
Nissan Goes Badass for Their Toronto Ad Campaign
Photo-Obscuring Purses
Photo-Obscuring Purses
Anti-Paparazzi Handbag Ensures You're Never Caught by Cameras
play_circle_filled Nude In-Flight Videos
Nude In-Flight Videos
Air New Zealand Finds a Way to Get Excited About Safety
Morphing Billboards
Morphing Billboards
German Bus Stop Exposes the Duality of Domestic Violence
Giant Urban Balls
Giant Urban Balls
Kurt Perschke Redball Project Captivates Toronto During Luminato 2009
Gory Candle Sticks
Gory Candle Sticks
The Red Waxed Bleeding Pillar Candle is Perfect for Halloween
play_circle_filled $1 Bus Rides
$1 Bus Rides
Megabus Takes Credit Crunched Tourists from Toronto to NYC (UPDATE)
Epic Music Videos
Epic Music Videos
Lady Gaga Takes on Dangerous ‘Paparazzi'
Stalker Fashiontography
Stalker Fashiontography
Stefan Armbruster Channels Paparazzi While Shooting Patrick Kafka
40 Controversial Paparazzi Features
40 Controversial Paparazzi Features
From Farrah Fawcett Fighting Back to Fake Tabloid Ads
play_circle_filled Gory Workplace Safety Ads
Gory Workplace Safety Ads
Using Awful Accidents to Raise Awareness
Faux Paparazzi Ads
Faux Paparazzi Ads
Celebrity Underwear Shots Mocked to Sell Wax Jobs
play_circle_filled Funny Fake Protests
Funny Fake Protests
Toronto's North York General Hospital Underwear Affair
Public Advertising Anarchy
Public Advertising Anarchy
New York Street Advertising Takeover Axes 120 Billboards
play_circle_filled Crowdsourcing Billboards
Crowdsourcing Billboards
American Apparel Wants You to Vote on Storefront Sign
Celebs As Paparazzi
Celebs As Paparazzi
Lenny Kravitz Snaps His Famous Friends for Vogue
Fake Ads On Billboards
Fake Ads On Billboards
Attention-Grabbing First Bank Gimmick Altered to Promote Entrepreneurs
Paparazzi-Themed Editorials
Paparazzi-Themed Editorials
Nicolas Wagner Stalks Travis Hanson in Tetu Magazine
play_circle_filled Snowing Billboards
Snowing Billboards
Tryvann Bus Stop Ad Snows When Ski Conditions Are Stellar
Hand To Hand Advertising
Hand To Hand Advertising
FedEx Shows You The Caring Hands of Their Couriers
Paparazzi Shots as Ads
Paparazzi Shots as Ads
Mary-Kate Olsen Is A Real-Life Fashion Mannequin
15 Ways Toronto Does it Better
15 Ways Toronto Does it Better
Happy 175th Birthday, Toronto!
Fake Sky Painting
Fake Sky Painting
Illusion Billboard For Berger Paints Shows Their True Colors
Pixelated Images to Promote Safety
Pixelated Images to Promote Safety
Greater Vancouver Crime Stoppers Campaign
Paparazzi-Inspired Editorials
Paparazzi-Inspired Editorials
L'Officiel Hommes Follows Andres For a Day in LA
Advertising With Awful Roommates
Advertising With Awful Roommates
Contract-Free ‘Unwired' Service Makes Moving Easy
Edgy Hand-Painted Signs
Edgy Hand-Painted Signs
Steve Powers' 'Semaphores of the Soul' at Alice Gallery
Unintentional Meanvertising?
Unintentional Meanvertising?
India Plus-Sized Jeans Ad Uses Images of Women to Make an Elephant
3D Street Art for Pedestrian Safety
3D Street Art for Pedestrian Safety
Auckland City Council PSA Gets Creative for Awareness
play_circle_filled Faking Awesome
Faking Awesome
Fake Ferraris, Children, Lovers and Guns
Stomach-Churning Safety Ads
Stomach-Churning Safety Ads
Australian Worksafe PSA
Lighters That Cough
Lighters That Cough
Quirky Anti-Smoking Gadget
Cigarettes as Lipstick
Cigarettes as Lipstick
Anti-Smoking Ads Target Self-Conscious Females
Smoke-Free Smoking
Smoke-Free Smoking
Electronic Fake Cigars Add Nicotine, Subtract Smoke
10 Innovative Safety Devices for Your Children
10 Innovative Safety Devices for Your Children
In-Car Smoking Bans
In-Car Smoking Bans
Kids in The Car? Pay $200
Pro-Smoking Designs
Pro-Smoking Designs
The Smoker Bench
Pro-Smoking Designs
Pro-Smoking Designs
'Ash is Ok' Ashtray Flowerpot
Personified Cigarettes
Personified Cigarettes
Smoking Surrealist Art
31 Killer Incentives to Quit Smoking
31 Killer Incentives to Quit Smoking
play_circle_filled $500 Million Anti-Smoking Campaigns
$500 Million Anti-Smoking Campaigns
Bill Gates & Michael Bloomberg MPower
Bleeding Tables
Bleeding Tables
Paint Or Die But Love Me
Futuristic Anti-Smoking Ads
Futuristic Anti-Smoking Ads
Live to See Naked Chicks & Bin Laden Caught
Apps to Help You Quit Smoking
Apps to Help You Quit Smoking
CostofSmokng
Lungs Made of Cigarettes
Lungs Made of Cigarettes
"Stop Consuming Your Body" Anti-Smoking Campaign
Ashvertising
Ashvertising
Capitalizing On Smoking Bans
Anti-Child Abuse Awareness
Anti-Child Abuse Awareness
Children's Underwear in Lingerie Section
Glow in The Dark Ads
Glow in The Dark Ads
Child Abuse Ads Show Hidden Images
Cigarette Drawings
Cigarette Drawings
Smoking Kills More Than Hitler & Bin Laden
Bleeding Paint Chairs
Bleeding Paint Chairs
Anna ter Haar Designs
Cattle Branding Kids
Cattle Branding Kids
Shocking Ads Portray Impact of Child Abuse
Youth Shockvertising II
Youth Shockvertising II
CONCEPT 'Don't Lose Control' Child Abuse Ad