Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Wordvertising
Consumers are paying attention to crafty typography in ads.
3.9
Trend score
Trend
What is the Wordvertising trend?
Wordvertising: Capturing consumer attention may be more about ads that engage minds than explicitly simple presentations. As opposed to straightforward graphics, wordplay and typographical techniques draw viewer attention by having them participate through reading, considering and processing the meaning of words.
Trend themes
Themes within the Wordvertising trend
Three behaviours holding the trend together01
Wordplay Typography
Clever wordplay and typographical techniques draw viewer attention by having them participate through reading, considering, and processing the meaning of words.
02
Interactive Typography
Typography paired with technology creates an interactive experience for the viewer.
03
Creative Language Use
Consumers enjoy supercharged words in advertising campaigns because they're simple to remember, which makes it easier for them to communicate to others later on.
Industry implications
What the Wordvertising trend means for industry
Where the trend changes the playbookFor
Advertising and Marketing
The use of typography in advertising campaigns creates a new level of consumer engagement and draws attention to the brand.
For
Design and Technology
The pairing of typography with technology in interactive displays creates opportunities for disruptive innovation and immersive experiences.
For
Consumer Goods
Using clever language and typography in branding and packaging can differentiate a product in a saturated market.
Trend signals
Trend signals for Wordvertising
Trend score 3.9 out of 10, from popularity 55%, activity 53%, freshness 8%.
Popularity55%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Wordvertising trend
6 featured examples from Mar 2 to Jun 26, 2009CategoryMarketing
Fictional Wordvertising
Snickers Creates New Words For Delicious Ad Campaign
The advertising industry can leverage supercharged words and creative word use to create captivating campaigns.
CategoryAutos
Typography Auto Ads
Mercedes-Benz Pre-Safe Brake Warns You Not to Text and Drive
The art and design industry can explore new avenues and techniques for incorporating typography as an art form to create visually stunning and conceptually rich works.
CategoryPop Culture
Beard Typography
Kyle Bean Puts Odd Gingers in Top Hats With Word-Sculpted Facial Hair
The graphic design industry has an opportunity to create unique and humorous designs by incorporating facial hair typography into their work.
CategoryArt & Design
Furniture Letters
The Butler Bros. Create a Design Typeface Using Home Decor
The computer hardware industry can capitalize on the demand for visually appealing and unique designs.
CategoryMarketing
Advertising for Word Nerds
Montreal Gazette Proves That Words Matter
The advertising industry can benefit from incorporating clever word-focused ads and wordplay in their campaigns to capture audience attention.
CategoryMarketing
Words in Waterfalls
Aquascript Gets Your Message Across Both Indoors and Outdoors
Opportunities for creating mesmerizing water displays as part of event experiences, capturing attention and leaving a lasting impression.
