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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,384 more

Wordvertising

Consumers are paying attention to crafty typography in ads

Implications - Capturing consumer attention may be more about ads that engage minds than explicitly simple presentations. As opposed to straightforward graphics, wordplay and typographical techniques draw viewer attention by having them participate through reading, considering and processing the meaning of words.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 44 Examples:
448,939 Total Clicks
Date Range:
Mar 09 — Oct 09
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Fictional Wordvertising
Fictional Wordvertising
Snickers Creates New Words For Delicious Ad Campaign
The chocolate bar Snickers just got a yummy marketing makeover with help from advertising agency TBWA/CHIAT/DAY in New York, USA. The campaign promoting the delicious treat has taken to making up fictional… MORE
play_circle_filled Typography Auto Ads
Typography Auto Ads
Mercedes-Benz Pre-Safe Brake Warns You Not to Text and Drive
These typographical ads for Mercedes-Benz's pre-safe brakes use text to drive home the danger of driving while texting in a way that is visually arresting. As the car travels through town, words form… MORE
Beard Typography
Beard Typography
Kyle Bean Puts Odd Gingers in Top Hats With Word-Sculpted Facial Hair
If you’re going to try and sell something with words, you might as well say it in the most attention-grabbing way possible. Kyle Bean was the art director of these chuckle-worthy photos for the University… MORE
Advertising for Word Nerds
Advertising for Word Nerds
Montreal Gazette Proves That Words Matter
The Montreal Gazette’s television, radio and print ads have captured everyone’s attention in Montreal as well as all of Canada with their clever word-focused ad campaigns. The television and radio ads… MORE
Furniture Letters
Furniture Letters
The Butler Bros. Create a Design Typeface Using Home Decor
The Million Dollar PC is an online beauty pageant for Macs, and the MDPC Scouting Team scours the globe for the most beautiful PC setup. Going where only uber-nerds will dare to go, to enter, you just… MORE
Cleavage Typography
Cleavage Typography
Karmaloop's Unnecessary Use of Lady Parts for Double ‘O's
I found this ad for internet retail venture Karmaloop using naughty typography on Hype Beast. Karmaloop sells a lot of great products so I’m really not sure why they would need to gratuitously use a woman’s… MORE
play_circle_filled Words in Waterfalls
Words in Waterfalls
Aquascript Gets Your Message Across Both Indoors and Outdoors
There are few things more beautiful and soul-satisfying than running water. USE Enterprises UK LTD, which stands for "United Synergic Enterprises," is a company that offers futuristic technology to world… MORE

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