The Montreal Gazette’s television, radio and print ads have captured everyone’s attention in Montreal as well as all of Canada with their clever word-focused ad campaigns.
The television and radio ads are even more distinctive and memorable with the inclusion of an original musical score by Montreal’s Alexandra Streliski. I love the use of the wording in January’s edition to say goodbye to President Bush and hello to President Obama.
The ads were created by advertising agency Bleu Blanc Rouge, Montreal, Canada with creative direction by Gaëtan Namouric and J.F. LeBlanc. The copy was written by Sébastien Maheux and Justin Kingsley.
What's Driving This Trend
- Clever Word-focused Ads
- There is an opportunity for advertisers to create clever ad campaigns that focus on words to capture the attention of their audience.
- Inclusion of Original Musical Score
- By including an original musical score in ads, there is a chance to make them even more distinctive and memorable.
- Wordplay in Advertising
- Using wordplay in ads, like saying goodbye to one president and hello to another, can create clever and attention-grabbing campaigns.
Who This Affects Most
- Advertising
- The advertising industry can benefit from incorporating clever word-focused ads and wordplay in their campaigns to capture audience attention.
- Music
- The music industry can explore opportunities to collaborate with advertisers and provide original scores for ads, making them more distinctive and memorable.
- Publishing
- Publishers can utilize clever word-focused ads and wordplay in their own advertising campaigns to promote their publications and capture the attention of their target audience.
