Fashion photographers seem to be fascinated with stalking and paparazzi style photography these days. We've been seeing it in numerous ad campaigns and editorials. The latest is this shoot by photographer Stefan Armbruster featuring rising Austrian model Patrick Kafka.
Stefan captures Kafka taking a smoking break on the roof of a building; however, the images are taken from a distance with the subject seemingly unaware he is being photographed.
Implications - These candid captures offer consumers a sense of naturalism as the model is presented in an unexpected manner. Many consumers are disinterested in seeing contrived photo shoots and desire a sense of authenticity. Companies can benefit from this by offering a genuine marketing take when trying to publicize their material.