Category
Lifestyle
Serial Snacking
Trend cluster
Category
Vintage
Ethics
In a time of crisis, people are rethinking their values.
4.8
Trend score
Trend
What is the Vintage Ethics trend?
Vintage Ethics: As social norms and ethics change, adapting to new values is critical. While hunting for sport or wearing fur were once deemed glamorous, they became taboo in the last decades. Now, however, buying vintage or fakes has led to a reassessment of values. It's wise to revisit the past if new attitude shifts will accommodate.
Trend themes
Themes within the Vintage Ethics trend
Three behaviours holding the trend together01
Shift in Values Toward Vintage Ethics
As social norms and ethics change, there is an opportunity for businesses to re-visit the past and incorporate vintage/retro aesthetics to accommodate this change in values.
02
Colored Furred Fashion
Incorporating vibrant colors and unique textiles into fur fashion items is an opportunity for businesses to satiate consumer desire for items that will make them stand out from their peers.
03
Adoption of Animal-Friendly Designs
Businesses should adopt the use of animal-friendly designs within their products to appeal to customers who are gaining a new appreciation of nature and the environment, which is evident from an overall embrace of animals.
Industry implications
What the Vintage Ethics trend means for industry
Where the trend changes the playbookFor
Fashion
The adoption of trends such as vintage ethics, fur fashion, and the use of animal-friendly designs provides disruptive innovation opportunities for companies within the fashion industry.
For
Luxury Children's Products
Parents are increasingly likely to dote on their children as they develop in order to establish a sense of individuality, creating an opportunity for businesses to create expensive clothing, toys and accessories for children.
For
Photography and Artistic Design
Fashion trends such as fur and animal-friendly designs should be celebrated and highlighted in all forms, including photography and artistic design. There is an opportunity for businesses to cater to this market.
Trend signals
Trend signals for Vintage Ethics
Trend score 4.8 out of 10, from popularity 62%, activity 75%, freshness 8%.
Popularity62%
Activity75%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Vintage Ethics trend
11 featured examples from May 13 to Oct 10, 2009CategoryCelebs
Faux Fur Fashion Lines
Rachel Zoe's QVC Line Won't Make PETA Mad
The faux fur and retro-glam fashion trends create opportunities for innovation in sustainable textiles and vintage clothing manufacturing.
CategoryLuxury
Fur Coats for Babies
Juicy Couture Creates Luxury Clothes for Your Tot
Expansion into the baby market provides an opportunity for luxury fashion brands to increase revenue and establish brand loyalty early on in a child's life.
CategoryFashion
Sparkling Fur Spreads
'It's a Matter of Glam' in Vogue Italia for October 2009
The luxury fashion industry can capitalize on the trend towards excessive glam and statement accessories, using unconventional materials and design to create innovative pieces.
CategoryFashion
Furry Shoulder Pads
Jason Kibbler Showcases 'The New Fur' in Vogue China
Explore new materials for clothing design and create faux fur alternatives that look and feel like the real thing.
CategoryFashion
Fur & Feather Fashion
Marcus Soder Curates Avant-Garde Animalistic Apparel
Industry can embrace animal-inspired designs and explore sustainable fashion materials.
CategoryUnique
Sasquatch Leg Warmers
Furry Fashion That Guards Your Shins From the Cold
Disruptive innovation opportunities in creating furry fashion accessories that are both stylish and functional.
CategoryFashion
Faux Fur for Kids
Gund Animal Scarves are Cute Comfort Wraps for Young Divas
Toy manufacturers can explore the production of innovative stuffed animal products like animal scarves to appeal to a nostalgic customer base seeking unique and playful accessorie…
CategoryFashion
40s Fur for Fall
Designers Bring Back Post-Depression Luxury Fashion
Fashion brands can adapt to the resurgence of fur fashion and cater to consumers' desire for luxury and nostalgia.
CategoryLuxury
Hobo Chic Fur
Luxirare Creates an In-Between Season Coat With Floating Fur Atop Sheer Organza
The fashion industry can explore and experiment with hobo chic elements, incorporating them into high-end designs.
CategoryFashion
Colorful Furred Fashion
Get Warm for Fall '09 In Brightly Hued Designer Furs
The fashion industry can take advantage of the colorful furred fashion trend by experimenting with different hues and textures of furs.
CategoryFashion
Roadkill Wraps
Fabulous Fur Scarves From Miu Miu for Fall 2009
Disruptive innovation opportunity: Explore the development of alternative materials or sustainable manufacturing processes for fur scarves to meet the changing ethical and environ…
