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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,385 more

Adverstunts

Extreme awareness through adrenaline rush inductions

Implications - As interests in extreme sports grow, so too does the mass market appeal of using adrenaline-pumping activities for promotion. Real events where death-defying stunts are performed and recorded are increasingly being used to create hype for brands, social causes and personal publicity.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 51 Examples:
862,495 Total Clicks
Date Range:
Jan 09 — Oct 09
Trending:
Average
Consumer Insight Topics:

Featured Examples

Extreme Zoo Awareness Stunts
Extreme Zoo Awareness Stunts
Redesigned Habitats Open Eyes to Ecological Destruction
Austrian artists Christoph Steinbrener and Rainer Dempf are making a case for environmental awareness with minor changes made to zoo animal habitats. Each different habitat at the Schonbrunn zoo in Vienna… MORE
play_circle_filled Bungee Jumping Elephants
Bungee Jumping Elephants
The Samsung Jet Phone Launched with Flying Saucer in London
When Samsung wanted to pull off a buzz-worthy publicity stunt to promote the Samsung Jet phone and its super fast camera, they enlisted bungee jumping elephants and a flying spaceship. Yeah, Samsung doesn’t… MORE
Longshot Sponsorships
Longshot Sponsorships
Slush Puppie's Underdog Campaign for Extreme Sports
Typically, it’s the well-known pros who get sponsored for athletic events, but with Slush Puppie’s underdog campaign, ‘Fuel the Underdog,’ all that is about to change. The drink company Slush Puppie… MORE
Extreme Sports Evolution Ads
Extreme Sports Evolution Ads
From Primordial Ooze to Athlete in ESPN's Winter X Games Commercial
This mesmerizing ad for ESPN's Winter X Games illustrates the evolution of an extreme sport stunt. By mimicking the process of evolution, a primordial ooze-inspired jumble of screws turns into a clawing… MORE
play_circle_filled Times Square Pit Stops
Times Square Pit Stops
Red Bull and NASCAR Pull Hilarious Stunt in NYC
Red Bull has always been the royalty of guerrilla campaigning. The Red Bull Racing Team recently took to the streets of Times Square in New York City for another publicity stunt. The Team had their NASCAR… MORE
play_circle_filled Chocolate Bubble Boarding
Chocolate Bubble Boarding
Aero Has Fun With Skateboarding Stunts in Brown Balloons
This fabulous viral ad from Aero chocolate bars is a visually stunning creative idea that works brilliantly. Aero chose famed skate fairy director Ty Evans (of the Lakai footwear Fully Flared video) and… MORE
Parachuting Publicity Stunts
Parachuting Publicity Stunts
'Cow' Sends Noodles and Cash Towards the Heavens
To celebrate the launch of ‘Golden Wonder: The Nation’s Noodle’ a company named Cow fitted 300 noodle pots with individual parachutes and dropped them from a vertigo-inducing 150... MORE
play_circle_filled Sweet Bungee Stunts
Sweet Bungee Stunts
Ritter Sport Shows What Daredevils Will Do for Chocolate
I can't tell whether this video for Ritter Sport featuring a bungee jumping stunt is real or fake, but I do know that it's amazing what people will do for chocolate. German chocolate brand Ritter recently… MORE

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