I can't tell whether this video for Ritter Sport featuring a bungee jumping stunt is real or fake, but I do know that it's amazing what people will do for chocolate.
German chocolate brand Ritter recently held a video content campaign, and the above video was one of the submissions. For me, it doesn't matter if it was faked or not--what a stunt!
Implications - Advertising featuring adventure and risk is one way to make a company stand out. Society is looking for new thrills and one way to sell a product is taking traditional sports and incorporating commodities in a daring fashion. Corporations should consider more daring methods of advertising to monopolize the industry.
What's Driving This Trend
- Adventure Advertising
- Incorporating risk and adventure into advertising can make a company stand out and attract attention.
- Thrill-seeking Culture
- Society's desire for new thrills presents opportunities for companies to create daring and exciting marketing campaigns.
- Commodity Integration
- Incorporating everyday products into daring stunts or activities can create unique and memorable marketing experiences.
Who This Affects Most
- Food and Beverage
- Food and beverage companies can explore adventurous advertising campaigns to differentiate themselves in a competitive market.
- Sports and Recreation
- Taking traditional sports and incorporating commodities can create unique and exciting experiences for participants and spectators alike.
- Marketing and Advertising
- Corporations in the marketing and advertising industry should consider more daring methods of advertising to capture consumer attention and outpace competitors.
