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Slush Puppie's Underdog Campaign for Extreme Sports

 - Sep 18, 2009
References: fueltheunderdog & digitalbuzzblog
Typically, it’s the well-known pros who get sponsored for athletic events, but with Slush Puppie’s underdog campaign, ‘Fuel the Underdog,’ all that is about to change.

The drink company Slush Puppie (the very brand behind the blue slush that turns your tongue blue) is set to make a comeback in Australia. The basis behind Slush Puppie’s underdog campaign is the sponsorship of underdogs in extreme sports like snowboarding, skateboarding and wakeboarding.

Potential underdogs can apply for sponsorship through the Slush Puppie website by creating a video of themselves in action. Visitors of the site can then vote for their favorite underdog. Check out the gallery for examples of the video submissions!