Using odd media for leading-edge branding
Implications - In an effort to be peerless, businesses are stretching their creative fingers in more eccentric ways. Out-of-the-box thinking is an essential trait to societal growth and development, and the pursuit of alternative media is key to unique artistic self-expression.
Trend Themes
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Eccentric Expressionism — Creative businesses are using alternative media to stand out and offer unique artistic self-expression, which can be harnessed in advertising campaigns for deep and sustained consumer engagement.
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Consumer Obsession with Physical Appearance — Art and photography that experiment with physical appearance can send a powerful message and give the public something to laugh about.
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Destructive Aesthetics — High-speed camera shots of aggressive, destructive energy can fascinate a crowd and create hype and energy around new products.
Industry Implications
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Art and Design — Artists are using new and unexpected media to create unique works of art from dead flies to dirty car windows.
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Advertising — Companies can use eccentric and alternative media to create eye-catching ads that foster deep and sustained consumer engagement.
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Entertainment — Facial hair competitions and bullet art showcase the audience's appeal to aggression and excitement, creating a potential niche for entertainment options in this area.
10 Featured, 72 Examples:
1,728,243 Total Clicks
Date Range:
Aug 08 — Oct 09
Trending:
Hot
Consumer Insight Topics:
