Artists are always pushing the envelope, looking for a new medium with which to express themselves, the newest creative outlet happens to be using dirty car windows, scraping away excess dirt to make works of art.
The dirty car windows that serve as some artists canvasses include pictures of everything from Santa Claus to a very life-life caricature of Albert Einstein and even an entire window dedicated to pet-shop puppies.
Implications - Products that allow customers to stand out are appealing to those who wish to make a statement. Items featuring a shocking element are more attractive than those which only complete a practical function. In order to stay relevant, a company could focus their efforts on this aspect.