Realvertising

Realistic portrayals in ads use authenticity to connect with consumers

Implications - Ad campaigns that depict reality, either through the portrayal of raw emotion or lack of slick post-production editing, are connecting with consumers because they make an authentic connection. Realvertising brings tangible elements of everyday life into what have traditionally been polished portrayals of fantasy.
SCORE 3.5
Popularity
Activity
Freshness
Megatrends
Patterns
576,977 Total Clicks
Feb 09 - Oct 09
Average
Marketing
Featured Examples
Viral Real-Life Commercials - Verizon Network Heads to the Slopes to Flash Mob a Snowboarder
SCORE 5.6
Warm 8,017 Clicks Pub: Feb 7, 09
Viral Real-Life Commercials
Verizon Network Heads to the Slopes to Flash Mob a Snowboarder
Many of us have seen the ubiquitous Verizon Wireless commercials that show Paul Marcarelli as a Test Man walking around with the Verizon network entourage in tow. This flash mob guerrilla ad places Marcarelli… [More]
Heart-Rending Real-Life Ads - Breast Cancer Awareness Commercial Evokes Genuine Emotions
SCORE 5.2
Warm 8,908 Clicks Pub: Apr 1, 09
Heart-Rending Real-Life Ads
Breast Cancer Awareness Commercial Evokes Genuine Emotions
This truly heartfelt commercial for breast cancer is based on a true story. The commercial begins with Maria Elizabeth walking out of a doctor’s office crying hysterically. We later find out that the reason… [More]
Unscripted Commercials - 'Drive One' Campaign Gives 'One More Reason' to Drive a Ford
SCORE 4.5
Average 3,276 Clicks Pub: Oct 11, 09
Unscripted Commercials
'Drive One' Campaign Gives 'One More Reason' to Drive a Ford
Ford is taking a new tactic in its 'Drive One' campaign with the addition of unscripted TV spots called 'One More Reason.' The ads attempt to showcase genuine feedback from Ford drivers, featuring their… [More]
Paparazzi Shots as Ads - Mary-Kate Olsen Is A Real-Life Fashion Mannequin
SCORE 2.6
Mild 7,145 Clicks Pub: Mar 9, 09
Paparazzi Shots as Ads
Mary-Kate Olsen Is A Real-Life Fashion Mannequin
With high-profile actress Mary-Kate Olsen being seen everywhere, designers have been flocking to the diminutive fashion dynamo to showcase their wares. The little pixie is like a true living mannequin,… [More]
Psychological Career Commercials - CareerBuilder Ad Shows Top Reasons to Change Jobs
SCORE 1.6
Untested 3,938 Clicks Pub: Feb 23, 09
Psychological Career Commercials
CareerBuilder Ad Shows Top Reasons to Change Jobs
I missed this CareerBuilder ad from the 2009 Super Bowl. It gives some of the top warning signs that it’s time to change jobs using a psychological approach. According to the CareerBuilder ad, if you hate… [More]
Awkward Announcement Videos - Crest Commercials Show You Can Say Anything With a Smile
SCORE 1.1
Untested 4,504 Clicks Pub: Jun 24, 09
Awkward Announcement Videos
Crest Commercials Show You Can Say Anything With a Smile
Saatchi & Saatchi have created a new line of commercials for Crest that are sure to put a smile on your face. The smile commercials by Saatchi & Saatchi show three men in three different awkward situations.… [More]
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