Realistic portrayals in ads use authenticity to connect with consumers
Implications - Ad campaigns that depict reality, either through the portrayal of raw emotion or lack of slick post-production editing, are connecting with consumers because they make an authentic connection. Realvertising brings tangible elements of everyday life into what have traditionally been polished portrayals of fantasy.
6 Featured, 37 Examples:
606,839 Total Clicks
Feb 09 — Oct 09
Consumer Insight Topics: