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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,271 more

Realvertising

Realistic portrayals in ads use authenticity to connect with consumers

Implications - Ad campaigns that depict reality, either through the portrayal of raw emotion or lack of slick post-production editing, are connecting with consumers because they make an authentic connection. Realvertising brings tangible elements of everyday life into what have traditionally been polished portrayals of fantasy.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 37 Examples:
588,508 Total Clicks
Date Range:
Feb 09 — Oct 09
Trending:
Average
Consumer Insight Topics:

Featured Examples

Viral Real-Life Commercials
Viral Real-Life Commercials
Verizon Network Heads to the Slopes to Flash Mob a Snowboarder
Many of us have seen the ubiquitous Verizon Wireless commercials that show Paul Marcarelli as a Test Man walking around with the Verizon network entourage in tow. This flash mob guerrilla ad places Marcarelli… MORE
Heart-Rending Real-Life Ads
Heart-Rending Real-Life Ads
Breast Cancer Awareness Commercial Evokes Genuine Emotions
This truly heartfelt commercial for breast cancer is based on a true story. The commercial begins with Maria Elizabeth walking out of a doctor’s office crying hysterically. We later find out that the reason… MORE
Unscripted Commercials
Unscripted Commercials
'Drive One' Campaign Gives 'One More Reason' to Drive a Ford
Ford is taking a new tactic in its 'Drive One' campaign with the addition of unscripted TV spots called 'One More Reason.' The ads attempt to showcase genuine feedback from Ford drivers, featuring their… MORE
Paparazzi Shots as Ads
Paparazzi Shots as Ads
Mary-Kate Olsen Is A Real-Life Fashion Mannequin
With high-profile actress Mary-Kate Olsen being seen everywhere, designers have been flocking to the diminutive fashion dynamo to showcase their wares. The little pixie is like a true living mannequin,… MORE
Psychological Career Commercials
Psychological Career Commercials
CareerBuilder Ad Shows Top Reasons to Change Jobs
I missed this CareerBuilder ad from the 2009 Super Bowl. It gives some of the top warning signs that it’s time to change jobs using a psychological approach. According to the CareerBuilder ad, if you hate… MORE
Awkward Announcement Videos
Awkward Announcement Videos
Crest Commercials Show You Can Say Anything With a Smile
Saatchi & Saatchi have created a new line of commercials for Crest that are sure to put a smile on your face. The smile commercials by Saatchi & Saatchi show three men in three different awkward situations.… MORE

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play_circle_filled Futuristic Auto Fixing
Futuristic Auto Fixing
BMW, Ford & GM Use Augmented Reality for Car Maintenance
RFID Tool-Finders
RFID Tool-Finders
DeWalt & Ford Trucks Team Up for Tool Link for Forgetful Workers
Aviation-Inspired Automobiles
Aviation-Inspired Automobiles
Ford Mustang AV-X10 'Dearborn Doll' is for Auction
Cartoon Car Revivals
Cartoon Car Revivals
The Ford 012c Puts An Eye-Catching Twist on Transportation
play_circle_filled Museumvertising
Museumvertising
Ford Transit Connect Family One Revealed to Target Consumers
Glow-in-the-Dark Smiles
Glow-in-the-Dark Smiles
Colgate Junior Lights Up the Neighborhood
27 Grin-Worthy Innovations For Great Teeth
27 Grin-Worthy Innovations For Great Teeth
Dirty Car Art Campaigns
Dirty Car Art Campaigns
Scott Wade's Stunning Ford Flex Piece at the Luminaria Festival
50 Bizarre Handbags and Peculiar Purses
50 Bizarre Handbags and Peculiar Purses
play_circle_filled Eco-Friendly Engine Plants
Eco-Friendly Engine Plants
Ford Restarts Ecoboost Production in Cleveland
play_circle_filled Diminishing Driver Distraction
Diminishing Driver Distraction
Study Shows Ford SYNC Users Pay More Attention to the Road
Fun and Expressive Fashion Ads
Fun and Expressive Fashion Ads
Yulia Kharlapanova Smiles and Sizzles for Moschino S/S '09
play_circle_filled Guerrilla Flash Mob Campaigns
Guerrilla Flash Mob Campaigns
Synchronized Dancing at London Liverpool Street for T-Mobile
Giving Away Cars for Buzz
Giving Away Cars for Buzz
Ford Recruits Drivers for Free Fiestas
Recession-Proof Jobs
Recession-Proof Jobs
Careers Promising Prosperity and Stability in 2009
Killer Job Parodies
Killer Job Parodies
Career Builder ‘Time To Move On' Ads
Random Toothpaste Experiments
Random Toothpaste Experiments
23 Tubes, 1 Bowl
37 Pink Innovations for Breast Cancer Awareness
37 Pink Innovations for Breast Cancer Awareness
Breast Cancer Awareness Auctions
Breast Cancer Awareness Auctions
Christina Applegate Donates Ribbon Roses
play_circle_filled Breast Cancer Awareness Through Fame
Breast Cancer Awareness Through Fame
Elisabeth Hasselbeck Gives Her View
Fashion Targets Breast Cancer at Work
Fashion Targets Breast Cancer at Work
Elevator Awareness Ad
3 Signs It's Time to Change Jobs
3 Signs It's Time to Change Jobs
Career Junction Ad Campaign
Brides Against Breast Cancer
Brides Against Breast Cancer
Wedding Gown Charity Drives
Breast Cancer Fashion Accessories
Breast Cancer Fashion Accessories
Pink Knot Hat by Philip Treacy
24 Innovative Breast Cancer Campaigns
24 Innovative Breast Cancer Campaigns
More Than Just Applegate's Chairty…
Early Cancer Detection Going Mainstream
Early Cancer Detection Going Mainstream
Christina Applegate for Breast Cancer
10 Celebrities Who Fought Breast Cancer
10 Celebrities Who Fought Breast Cancer
From Christina Applegate to Kylie
Guerrilla Musical Theater 2
Guerrilla Musical Theater 2
Flash Mob for Lastminute.com
Home Cell Phone Boosters
Home Cell Phone Boosters
Verizon Femtocells
Verizon Voyager Threatens iPhone
Verizon Voyager Threatens iPhone
3 VIDEOS
New Phones Leaked
New Phones Leaked
Verizon Voyager, Juke, Pearl, Venus
Self-Dispensing Toothpaste
Self-Dispensing Toothpaste
The OHSO-Designed Toothbrush
Global Learning From Verizon
Global Learning From Verizon
Teachers Lecture From Mt. Everest
Miu-Miu Handbags
Miu-Miu Handbags
Lindsay Lohan Says Goodbye To Louis Vuitton, Hello To Miu-Miu
Ice Cream Flavored Toothpaste
Ice Cream Flavored Toothpaste
Pricey Purses
Pricey Purses
Forbes Showcases Ridiculously Expensive Handbags
Custom Handbags
Custom Handbags
Oney Bags Lets You Design Online