Saatchi & Saatchi have created a new line of commercials for Crest that are sure to put a smile on your face.
The smile commercials by Saatchi & Saatchi show three men in three different awkward situations. While telling your girlfriend you gave her lice, telling your fiancee you want a prenup, and telling kids you’re going to tear down their park is usually awkward, it isn’t if you have a Crest white smile.
The Crest videos are a great commercial for white teeth, though I do hope people in these situations don’t actually think they’ll get off as easy as the men in these videos.
What Makes This Trend Stand Out
- Awkward Announcement Videos
- Disruptive innovation opportunity: Creating unconventional advertisement campaigns that use humor and awkward situations to promote products or services.
Sectors Adopting This
- Advertising & Marketing
- Disruptive innovation opportunity: Incorporating unconventional approaches in advertising campaigns to capture consumer attention and create memorable experiences.
- Oral Care
- Disruptive innovation opportunity: Developing oral care products that emphasize the importance of a bright, confident smile in difficult or awkward social situations.
- Media & Entertainment
- Disruptive innovation opportunity: Producing unconventional video content that entertains viewers by highlighting awkward or unexpected scenarios in a humorous and engaging way.
