Does this ad disturb you? That's the point. This print awareness campaign was created for the city of Okotoks, Alberta, and is meant to make people aware of a new smoking bylaw. The new rule says that anyone who smokes with children in the car is subject to a $300 fine.
The ad copy reads, "If this offends you... smoking with kids in a car isn't any different."
The retro image looks much like you might imagine the Marlboro to have looked at home with his baby, exhaling a thick puff on smoke into the baby's face.
Check out some more smoking awareness campaigns and anti-smoking innovations below.
In-Car Smoking Bans
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31 Killer Incentives to Quit Smoking
Video Game-Inspired Sneakers
Glacial Face Creams
Celestial Pendant Lamps
Light Saber-Inspired Umbrellas