Does this ad disturb you? That's the point. This print awareness campaign was created for the city of Okotoks, Alberta, and is meant to make people aware of a new smoking bylaw. The new rule says that anyone who smokes with children in the car is subject to a $300 fine.
The ad copy reads, "If this offends you... smoking with kids in a car isn't any different."
The retro image looks much like you might imagine the Marlboro to have looked at home with his baby, exhaling a thick puff on smoke into the baby's face.
Check out some more smoking awareness campaigns and anti-smoking innovations below.
What's Driving This Trend
- Anti-smoking Advocacy
- There's an opportunity for innovative anti-smoking ad campaigns.
- Child Safety Regulations
- There's an opening for companies to offer products focused on keeping children safe in cars.
- Increased Regulation on Smoking
- Opportunities for businesses to adapt to changing regulations on smoking.
Who This Affects Most
- Advertising
- Advertising agencies have a chance to create impactful ads related to anti-smoking and child safety regulations.
- Child Safety Products
- There's a market for companies that produce and market products focused on child safety in cars.
- Tobacco Industry
- Companies in the tobacco industry may need to adapt to new regulations related to smoking in cars.
