The October 2019 interactive trend round-up proves that engaging your customers with branded experiences can have a tremendous effect on the company's reach, as well as consumer loyalty.
While some marketing initiatives of this kind are online platform-based, others appear hands-on. Two dominant instances of public outreach in the October 2019 interactive list include pop-ups and contests. For the first category, activations such as Chuckling Goat's complimentary Gut Health Clinic, the wine-friendly Lillet Paint Night Event, as well as the Cheetos snack-inspired styling bar are definite standouts, because they call attention to the brand but also spotlight things like implementable health advice or entertainable qualities.
Companies also tap into consumer creativity through contests. In the October 2019 interactive list, Vans is accepting entries for its Global Custom Culture contest for sneaker customization, while Vessi Footwear goes a more traditional route with a social media giveaway.
Top 40 Interactive Trends in October
40
Holiday-Ready Pop-Up Retail Spaces
SHOWFIELDS Endures a Design Overhaul & Reopens September 20th
39
Latin Culture-Inspired Pop-Ups
The Latina Bodega by bybabba Boldly Celebrates Latinx Culture
38
Wine Brand Art Parties
The Lillet Paint Night Event Featured DIY Spritzers and Painting
37
Multi-Sensory Theater Experiences
IKEA and Sonos are Exploring the Impact of Sound on Emotions
36
Multi-Sensory Bag Activations
'Bao Bao Voice' Creates Music from Interactions with Bao Bao Bags
35
Tennis-Inspired Mural Campaigns
loyalkaspar Boasts Five Murals and an Ad Spot for the US Open
34
Ultra-Playful Tequila Branding Initiatives
As a Brand, JAJA Tequila Boasts a Free-Spirited Ethos
33
Boundary-Pushing Running Challenges
This Running Event Spotlights the ASICS GLIDERIDE Technology
32
Collaborative Robot Paintings
Bombay Sapphire's Painted by Everyone is a Crowdsourced Art Project
31
Snack-Inspired Styling Bars
The Cheetos House of Flamin' Haute Invites Fans to Get "Cheetos-fied"
30
Shoe Customization Contests
'Global Custom Culture' Invites Sneakerheads to Design Their Own Vans
29
24-Hour Beauty Shops
Revlon Launched a 24-Hour Beauty Salon and is Offering Free Treatments
28
Connected Cheese Packaging
This Kraft Cheese Packaging Shares Savings, Recipes & More with a Tap
27
Sensitive Skincare Pop-Ups
Pai Skincare & Detox Kitchen Created the Happy Skin Pop-Up
26
Crowdsourced Plus-Size Collections
The Refinery29 x ELOQUII Line Was Designed by the Community
25
Short Marketing Lesson Websites
The Proof is a Marketing Website That Gives Actionable Solutions
24
AI-Powered Rice Packages
Uncle Ben's is the First Food Brand to Make the Most of Google Lens
23
Science Fiction-Themed Hotels
Disney Has Released More Details About Its Immersive Star Wars Hotel
22
Anti-Plastic Toy Campaigns
Burger King is Fighting Single-Use Plastic with the Meltdown Campaign
21
Sneaker-Branded Social Media Contests
Vessi Footwear Launched a Social Media Giveaway Contest
20
Whimsical Newsstand Pop-Ups
Hendrick's 'Not-So-Normal-Newsstand' Infuses Daily Life with Oddity
19
Whimsically Illustrated Cards
Brosmind Designs Cards with Search Suggestions for Google Home
18
Home-Style Entertaining Pop-Ups
The Craft Ice House by LG Serves Drinks with Spherical Ice
17
AR Soda Cans
Coca-Cola's Packaging Comes to Life with Augmented Reality Characters
16
Sci-Fi-Themed Haunted Houses
Universal Studios & Stranger Things Unveil a Halloween Horror Night
15
Hidden Highland Bars
BrewDog is Challenging Gin Lovers to Find Its Secret Bar in Scotland
14
Gut Health Pop-Ups
Chuckling Goat's Complimentary Gut Health Clinic Shares Expert Advice
13
Internationally Inspired Greek Pizzas
Pie Five Pizza's Athenian Pizza is Fully-Loaded
12
AR Grooming Lenses
Manscaped's 'Prevent Manscaping Accidents' Shares a Funny Lens on Snapchat
11
Sitcom-Celebrating Search Engine Perks
Google Celebrates Friends' 25th with Character Easter Eggs
10
Waffle Sandwich Sweepstakes
White Castle's 'The Winning Waffle' Contest Includes a Trip to Belgium
9
Interactive Cooking Videos
IPC & eko's Interactive Cookbook Invites Millennials to 'Cook Together'
8
Sandwich Shop Streaming Promotions
Subway is Teaming Up with Twitch for the Third Annual SUBtember
7
Ranch Dressing Food Tours
The Coast 2 Coast Ranch Tour Showcases the Diversity of Ranch Dressing
6
Sporty Hashtag Campaigns
Ralph Lauren's Hashtag Challenge Campaign on TikTok is US Open-Themed
5
Location-Aware Wine Labels
Third Aurora's Bottles Use Their Exact Location to Enhance Marketing
4
Real-Time Stress Visualizations
Cigna Invites People to See & Experience Stress Differently
3
Pizza-Branded Parent Stations
Red Baron Launched the 'Parent Win' Campaign Online and In-Person
2
Dedicated Football Season Menus
Buffalo Wild Wings' New Football Game Day Menu is Made for Fans
1
QSR Dating Simulators
KFC's "Most Delicious" Dating Sim Lets Players Woo Colonel Sanders
Related Ideas
Swapped Logo Aesthetics
As a Bizarre Marketing Stunt, CDA Swaps the Logos of Big-Name Brands
Virtual Reality Entertainment Spaces
Red Deer Boasts an Immersive Experience, Dubbed 'Otherworld'
Secret Icelandic Solstice Festivals
Sol Beer Invited Us to 'Taste the Sun' and Explore Iceland
Sitcom-Themed Toy Releases
LEGO Created a Friends-Themed Set for the Show's 25th Anniversary
Hazardous Training VR Experiences
VRulez Allows Trainees to Safely Gain Hands-On Experience
70s-Inspired Watch Designs
The Grip is a Gucci Watch Model That Draws Inspiration from Skaters
Size-Inclusive Bra Lines
The Gabi Fresh x Playful Playful Promises Collection Has Plus Sizing
Plus-Size Footwear Collections
The Limited-Edition NADIA x FTF Capsule Shares Wide-Width Fits
Recycling Identification Systems
The Recycling Identifying Device (R.I.D.) Eliminates Confusion
Female-Centric Sportswear Campaigns
Reebok's Female Empowerment Campaign Boasts Cheerful Colors
Theatrical Retail Experiences
The House of SHOWFIELDS Merges Art, Retail and Theater
Wearable Music-Synced Massagers
The 'Dr. MUSIC POP' Uses EMS Technology to Alleviate Tension
Latin Culture-Inspired Pop-Ups
The Latina Bodega by bybabba Boldly Celebrates Latinx Culture
Sitcom-Themed Clothing Collections
The Ralph Lauren x Friends Line Marks the Show's Anniversary
Experiential K-Beauty Pop-Ups
Soko Glam's Soko House Boasts a "Skincare Fitting Room"
Beautifying Frozen Desserts
Radiant Beauty Ice Cream Offers Functional Benefits for Hair & Skin
Design-Friendly Stigma-Defying Campaigns
Approved, Not Approved Supports Sexual Wellness Products
Soothing Sand-Infused Smartphone Cases
The Elago Sand iPhone 11 Pro Case Creates a Relaxing Effect
Customizable Collaboration Sneakers
Converse's Millie By You Line Lets Shoppers Customize Details
Wearable Picnic Blankets
KFC's 'Picnic Polo' Instantly Helps to Set Up a Picnic Anywhere
Auto-Compatible Digital Design Services
Aston Martin Dabbles with Architecture to Enhance Its Cars
Multi-Sensory Bag Activations
'Bao Bao Voice' Creates Music from Interactions with Bao Bao Bags
Adventure-Recording Eyewear
The 'ORBI Marine' Eyewear Performs 360-Degree Recording and More
Luxury Vintage Fashion Pop-Ups
Treasures of NYC's Pop-Up is Intended to Resemble a Gritty Street
High-End Smart Home Solutions
Arçelik Homewhiz Connects Household Appliances for Ease & Efficiency
Unique Avant-Garde Wallpaper
MuralsWallpaper Debuts a Collection of 'Blue Nude' Inspired Murals
Gin-Sharing Laundromats
Lesley’s Laundrette by Hendrick's Gin is a "Portal to the Peculiar"
NFC-Enabled Medication Packaging
'Tapp' Uses Wireless Communication to Link with a Smartphone
AR Ice Cream Games
The Magnum Pleasure Fair on Snapchat Replicates the Magnum Pleasure Store
NFC-Enabled Wine Bottles
Böen's Connected Wine Bottles Transport Consumers to the Farmhouse
Mixed-Reality Cider Bars
Rekorderlig's Mixed-Reality Bar Equips Drinkers with AR Headsets
Transparency-Boosting Shelving Labels
Raley’s Shelf Guide Uses Icons to Quickly Communicate Info
Funny Parody-Styled Ads
Choco Leibniz Launched a New Campaign Entitled ‘A Little Bit Fancy’
Sci-Fi Show T-Shirt Collections
Pull&Bear's Stranger Things Collection Takes Quotes from the Show
Home-Style 5G Activations
Three's Living Room of the Future Shares the Possibilities of 5G Tech
Iconic 90s-Themed Sitcom Pop-Ups
A Friends Pop-Up in New York Celebrates the Show's Anniversary
Craft Refrigerator Ice Cubes
Ice Cubes from LG's InstaView Refrigerators are Round & Slow-Melting
Fully Customizable Spongy Sneakers
The Nike CPFM Sponge Will Be Released on August 27th, 2019
Water-Branded Film Parties
FIJI Water Hydrates Guests at the 5th Mongrel House Annual Event
Playful Brand Rivalries
The McDonald's vs Burger King Strategy is Quite Entertaining for Consumers
Extreme Golf Tournament Pop-Ups
'Smash Room Golf' Will Launch in Toronto to Let You Smash Things
90s Sitcom-Themed Wine Glasses
These ‘Friends’ Wine Glasses are Perfect for Weddings
Women In Film Panel Discussions
Power Women Toronto Hosted a Talk with Prominent TIFF Directors
80s Show-Inspired Board Games
The Monopoly Stranger Things Collector's Edition is Retro
Educational Toy Pop-Ups
Lakeshore's Gifts for Growing Minds Pop-Up Shares Interactive Stations
Sitcom-Inspired Cafe Collections
The Coffee Bean & Tea Leaf is Marking Friends' 25th Anniversary
Candy-Themed Perfume Pop-Ups
Marc Jacobs is Hosting a Fragrance Event with Giveaways and More
Teacher-Specific Meal Plan Giveaways
Sun Basket Debuted the 'Treat Your Teacher' Program Giveaway
Flat-Pack Gift Boxes
Give Simply's Pop-Up Gift Wrap's Boxes Simplify Gift-Giving
Iconic Vintage Jewelry Giveaways
JewelStreet is Giving Away a Necklace Worn by Marilyn Monroe
Cult Sci-Fi Series Tees
Fan Jackets' Range of Stranger Things T-Shirts is Character-Themed
Alien-Themed QSR Pop-Ups
Arby’s Area 51 Event Will Feed Those Attending the Viral Facebook Event
90s Sitcom Furniture Collections
Pottery Barn is Launching Friends 25th Anniversary Furniture
Cannabis Marketing Award Programs
Clio and High Times Launched the Clio Cannabis Marketing Awards
Cashew-Based Lassi Beverages
Plant Veda Puts a Probiotic, Plant-Based Twist on Traditional Drinks
Sitcom-Themed Thanksgiving Dinners
The Friendsgiving Event is Based on an Episode of 'Friends'
Gen Z-Targeted Voice-Activation Samples
DKNY Launched the 'Be Delicious' Fragrance Samples
Mythical Mermaid Candies
The Smarties Mermaid Edition Boasts Yellow and Pink Candy Pieces
Universal Compatibility Projectors
The 'CIRQ' 1080p Mini Projector Streams Immersive Entertainment
Traceable Infant Formulas
QR Codes on FRISO Packages Share Transparent "Grass-to-Glass" Journeys
Vegan Burger Giveaway Promotions
DoorDash is Giving Away Free Impossible Whoppers From Burger King
Leather Lace-Up Sneakers
ECCO's FLEXURE T-CAP Line Boasts Modern Styles That Are Ultra-Versatile
Wizardly Retro Apparel
The House Rules Collection by Unique Vintage Has Harry Potter House Hues
Educational Skincare Pop-Ups
Lycored's 'Cycle of Glow' Event Highlighted Its Latest Research
Meatless Food Launches
Burger King's Impossible Whopper Will Be Available at All US Locations
Sci-Fi AR Marketing
Google Used the New York Times to Host a Stranger Things Augmented Reality Ad
Hot Air Balloon Activations
Hendrick's Gin Launched a 'Portal of Peculiarity' Air Installation
AR Coloring Cereal Boxes
Kellogg's and Crayola Created Family-Friendly Interactive Packaging
QSR Plant-Based Chicken Options
KFC Partners with Beyond Meat to Introduce a Beyond Fried Chicken
Supporting Inclusive Fashion
A Conversation with Canadian Fashion Designer Hilary Macmillan
AR Cocktail Recipes
South American Wine Brands Launched In-App Experiences on Drizly
Minimalist Watch Collaborations
Seiko and Issey Miyake Have Collaborated to Create the 1/6 Watch
Style-Mixing Mural Prints
Belin Completes a Mural in Paris & Limited Run Prints are Availble
Expandable Prosumer Speaker Systems
The New SOUNDBOKS Allows for Pairing with Additional Units
Camo Cast-Iron Pan Giveaways
BAPE is Giving Away an Exclusive 'PUBG' Crate and Cast-Iron Pan
Stylish Post-Match Restaurants
FanFood is a Moscow Eatery That Draws Inspiration from Football
Digestion-Supporting Liquid Snacks
The Gutzy Organic Botanical Gut Health Snack is Plant-Based
Smart Solar Tables
ArtesMoble's Solar Table Generates Clean Electric Energy to Charge Devices
Sporty Flexible Sneakers
The ECCO Flexure Runner Was Inspired by Athletes for the Modern Woman
Grinning Potato Chip Packaging
Lay's Snack Bags Share 31 "Everyday Smilers" & an AR Experience
Extended Size Calf Boots
Part & Parcel's Wide-Calf Boots Offer More Room Than the Average Boot
AR Soccer Experiences
Trivento's Augmented Reality Soccer Game Challenges Fans to Become Players
Immersive Multi-Experiential Equator Parks
Mitad Del Mundo Park Celebrates the Equator Line
Eclectic Health Supplement Ranges
Genuine Health Boasts Products for the Gut, Sleep, Energy & More
Immersive Laser TV Projectors
The Hisense 4K HDR Projector Creates an Image Up to 100-Inches
Social Video App Advertising
In-App Product Purchases Will Be Available on the TikTok Platform
QSR Mascot Costumes
KFC and Spirit Halloween Created a Limited-Edition Colonel Sanders Costume
Back-to-School Hashtag Challenges
Kroger's Campaign on TikTok Has College Kids Share Dorm Rooms
Unconventional Immersive Pop-Ups
Hendrick's Gin Launched the Unique 'Portals to the Peculiar'
Auto-Adjusting Speakers
The Sonos Model S17 Incorporates Auto Trueplay Allowing for Portability
Chip-Wrapped Nut Snacks
CrrrunchBites Have a California Almond Wrapped in a Nutritious Chip
Self-Translating Wine Labels
Third Aurora's Technology Lets Shoppers Read Labels in Any Language
Branded Treasure Hunts
Michael Kors' Wonderlust Collection Includes a 'Fantasy Island' Activation
Web Comedy-Themed Lipsticks
The Marvelous Super Lustrous Collection by Revlon Honors Mrs. Maisel
Healthy Gut-Friendly Granola
Premier Foods’ Brand 'Lizi’s' Debuts New Digestive Health Granola
Forested Beer Pop-Ups
Busch's One-Day-Only 'Pop Up Schop' is Hidden Within a National Forest
Child-Friendly Fruit Balls
Forest Feast Adds Child-Specific Super Fruit Shapes to Its Portfolio
Burrito Chain Condiment Kits
Chipotle's Things You 'Borrow' Kit Shares a Set of Chipotle's Extras
QSR Guacamole Promotions
Chipotle is Giving Out Free Guacamole for National Avocado Day
Pasta Sauce-Topped Pizzas
Papa John's New Spinach & Tomato Alfredo Pizza is Like a Pasta Pie
Waffle Bun Breakfast Sandwiches
The Tim Hortons Blueberry Waffle Breakfast Sandwich is Savory
Basketball Streaming Initiatives
Twitch Will Stream Team USA Basketball Games on Its Platform
Multipurpose Bucket Hats
The KFC Russia x Mam Cupy Bucket Hat Doubles as a Chicken Container
Premium Plant-Based Waffles
'Vafels' are Great for Snacking or Post-Workout Recovery
Cereal-Covered Fried Chicken
The KFC Singapore Cereal Chicken is Created with Nestlé Nestum Cereal
Miniature Skincare Campaigns
Consonant Skincare Created Small But Mighty Products and a Pop-Up
Back-to-School Slushie Flavors
The 7-Eleven NERDS Slurpee Marks the End of Summer
Display-Equipped Dinner Plates
The 'DishCanvas' Can be Changed to Suit Different Fare
Simplistic Search Engine Apps
The Google Go App Has a Lightweight Interface for Quick Searching
Color-In Macaroni Boxes
Kraft's Limited-Edition Macaroni and Cheese Boxes Inspire Creativity
Llama-Branded Chocolate Candies
Llama Edition Smarties are Launching in Convenience Stores Only
Branded Pet Songs
BarkBox Will Write a Song Based on a Photo of Your Dog for National Dog Day
Immersive Meditation Studios
Toronto-Based Hoame Leveraged Technology to Encourage Deep Relaxation
Poppable Chicken Bites
Burger King Canada is Now Serving Up Its Own Version of Popcorn Chicken
Storytelling Home Security Ads
ADT's New 'RealProtection' Campaign is Heartwarming
Meditative Nature Installations
Ecoterica Surreally Awakens the Senses with Kaleidoscopic Visuals
Meaty Maple Waffle Sandwiches
Burger King is Rolling Out Three New Maple Waffle Sandwiches
Inclusivity-Focused Burger Ads
This Burger King Ad Employs Eduardo — a Cheerful Man Who is Blind
Fried Chicken Macaroni Bowls
KFC is Serving Up Mac & Cheese Bowls Topped with Fried Chicken
Psychedelic Seafood Ads
These Trippy Ads by Legal Sea Foods Air at 4:20
Anti-Acne Lavender Moisturizers
Pai Skincare Launched the Geranium & Thistle Rebalancing Day Cream
Smart Display Interface Updates
A Google Homescreen Redesign is Coming to Lenovo Devices
Spicy Green-Hued Drumsticks
KFC Malaysia New Green Chili Crunch Chicken Features a Green Tint
Beer-Battered Chicken Sandwiches
Buffalo Wild Wings Just Debuted a Beer-Battered Chicken Lineup
Gamified Ski Beer Campaigns
Kosciuszko Pale Ale Debuted Its New ‘Beer with Altitude’ Campaign
Interactive Track-Remixing Videos
The Beat Machine by Bacardi Lets Viewers Put a Twist on a Song
Balsamic Fig-Glazed Pizzas
Mod Pizza's New Jeffrey Pizza Features Tasty Fall Ingredients
Four-in-One Italian Pizzas
The Little Caesars Quattro Pizza Offers Four Unique Quarters
Image App Text Functions
Google Photos Has Added a Text Search in Images Feature to the App
Mobile Translation App Improvements
New Features are Rolling Out to the Google Translate Camera
Interactive Music Streaming
Apple Music Now Has a Real-Time Lyrics Feature That Syncs to Music
Beginner Video Streaming Apps
Twitch Has Created a Desktop Broadcasting App Titled Twitch Studio
College Application Platforms
The Admission Buddy Lets You Easily Apply For Multiple Colleges
Dual-Layer Tacos Shells
KFC is Serving Up Double Tacos with Fried Chicken Tenders in France
Creamy Ramen Noodle Cups
Mike's Mighty Good Vegetarian Coconut Milk Lemongrass Has a Rich Base
Authentic Cocoa Cereals
Safari Cocoa Crunch by Mom's Best Cereal is Made with Real Cocoa