More brands have finally begun creating size-inclusive apparel, but one new collection sets itself apart with the launch of the new the Gabi Fresh x Playful Promises lingerie collection. Gabi Gree, known on Instagram as Gabi Fresh, is a famed plus size fashion influencer who is also known for her line of swimsuits and apparel. This is the influencer's second lingerie collaboration with Playful Promises, however, the new collection features more colors and sizes than before.
The Gabi Fresh x Playful Promises collection boasts an avant-garde aesthetic with boudoir-inspired colors and features sizes 12 to 26 in underwear and bra sizes 36B to 38I, and 40C to 44I. This new ultra-inclusive line speaks to the growing demographic of women seeking stylish and comfortable lingerie that fits all body sizes.
Why This Trend Is Growing
- Size-inclusive Lingerie
- Opportunity for brands to create lingerie lines that cater to a wider range of body sizes and offer stylish and comfortable options.
- Influencer Collaborations
- Brands can collaborate with influencers to create collections that resonate with specific target audiences and drive brand awareness and sales.
- Avant-garde Aesthetic
- Apparel companies could incorporate avant-garde design elements into their product lines to appeal to consumers looking for unique and trendy fashion options.
Industries Being Reshaped
- Fashion and Apparel
- Fashion brands can capitalize on the demand for inclusive lingerie by expanding their size ranges and offering stylish options for all body sizes.
- Influencer Marketing
- Agencies and brands can leverage influencer partnerships to create exclusive collections that resonate with their target market and boost brand visibility and sales.
- Design and Aesthetics
- Companies specializing in design and aesthetics can offer their expertise to apparel brands looking to incorporate avant-garde elements into their collections.
