The Japanese clothing brand BAPE recently partnered with PUBG (an online multiplayer battle royale game) to launch a Crate and Cast-Iron Pan giveaway promotion. The Crate and Cast-Iron Pan is highly symbolic to fans of PUBG. In the online game, the pan is "the ultimate form of disgrace when getting conked over the head in-game," however, the pan is also useful as it doubles as a protective shield.
The collaboration also includes a lookbook and capsule collection that features orange and yellow camouflage products including shorts, a sweater, a shirt, sneakers, and a JEEP van. Additionally, these items will also be available for players of the game to outfit their online characters in.
The streetwear brand's collaboration with an online game speaks to the increasing popularity of e-gaming and the expanding demographic.