In an effort to help more consumers find the perfect-fitting pair of boot, Part & Parcel has created a lineup of calf boots in extended sizes. The initiative was spearheaded by brand founder and CEO Lauren Haber Jonas, who was fed up with the lack of high-quality clothing and boots for plus-size shoppers.
Indeed, finding a pair of shoes that fits is hard enough for the average shopper, but things become even trickier when you have to take calf size into account. The standard boot calf size is just 14-inches to 16-inches, which only accommodates shoppers of a certain size. Part & Parcel aims to make these kinds of boots more accessible to those with larger calves with its own line of wide-calf boots. The stylish boots are all priced under $300 and come in sizes six through 12. In terms of calf circumference, the boots come in 20-inch, 22-inch, and 24-inch options, making them accessible to a wide range of shoppers.
Image Credit: <i> Part & Parcel.</i>
Why This Trend Is Growing
- Extended Sizes Footwear
- The trend of offering extended sizes in footwear provides opportunities for brands to tap into underserved markets and cater to the needs of diverse consumer segments.
- Inclusive Fashion
- The rise of inclusive fashion, exemplified by wide-calf boots, presents opportunities for brands to design and create products that cater to a wider range of body types and sizes, promoting inclusivity and diversity.
- Affordable Options
- Providing affordable options for extended size calf boots enables brands to offer accessible and stylish solutions for plus-size shoppers, addressing the pricing gap in the market.
Industries Being Reshaped
- Footwear Industry
- The footwear industry can benefit from the trend of extended size calf boots by expanding their product offerings to cater to a wider range of consumers, ultimately driving sales and market growth.
- Fashion Retail
- Fashion retailers that embrace the trend of inclusive fashion, such as wide-calf boots, can attract and retain a broader customer base, positioning themselves as inclusive brands and gaining a competitive advantage.
- Plus-size Fashion
- The plus-size fashion industry can seize the disruptive innovation opportunity presented by extended size calf boots by creating more innovative and fashionable designs to cater to the specific needs and preferences of plus-size shoppers.
