In partnership with Crayola, Kraft released limited-edition macaroni and cheese boxes to share a fun activity that kids can enjoy while dinner is being prepared. As Anne Field, Senior Director of Marketing for Kraft, describes: "The impact of back-to-school activities and routine puts extra pressure on parents getting kids and dinner to the table. These amazing boxes are one way we can help make parents’ lives easier."
The limited-edition boxes are easily identified by the amount of white space they offer, which has the potential to inspire creativity by providing blank space for drawing. Even the noodles that are depicted on the front of the box are shown in an illustrated, outlined style that can be colored in.
As part of a contest, 100 lucky winners will have the chance to get a personalized box that depicts their original artwork.
Key Themes Behind This Trend
- Art-infused Packaging
- Create packaging designs that incorporate white space for customers to personalize and engage with the product.
- Collaborative Brand Partnerships
- Form partnerships with complementary brands to create co-branded products that provide added value and appeal to target audiences.
- Interactive Food Packaging
- Design food packaging that incorporates interactive elements to enhance the customer experience and encourage creativity.
Where This Applies
- Food and Beverage
- Explore opportunities to enhance food packaging and incorporate interactive elements to differentiate products and engage consumers.
- Kids and Family
- Develop innovative products and experiences that cater to the needs and desires of children and families, providing added value and convenience.
- Art and Craft Supplies
- Introduce art supplies that are specifically designed for various packaging artworks, encouraging creativity and self-expression.
