In partnership with Crayola, Kraft released limited-edition macaroni and cheese boxes to share a fun activity that kids can enjoy while dinner is being prepared. As Anne Field, Senior Director of Marketing for Kraft, describes: "The impact of back-to-school activities and routine puts extra pressure on parents getting kids and dinner to the table. These amazing boxes are one way we can help make parents’ lives easier."
The limited-edition boxes are easily identified by the amount of white space they offer, which has the potential to inspire creativity by providing blank space for drawing. Even the noodles that are depicted on the front of the box are shown in an illustrated, outlined style that can be colored in.
As part of a contest, 100 lucky winners will have the chance to get a personalized box that depicts their original artwork.