These October 2017 branding trends incorporate a wide range of products that make use of innovative marketing techniques to peak consumer interest in order to drive sales.
A number of the examples that are included show that convenience-focused packaging can make all the difference when it comes to revitalizing a product, such as the Mariani Nut Company's 'Snack Almond Packs.' The packs come in two variations to suit different tastes: one that's plain, and another that's full of roasted nuts that are covered in sea salt. Although the product itself is nothing new, the Mariani Nut Company's appealing packaging and serving size make it easy for consumers to grab and go.
Also featured in these October 2017 branding trends is 'Coca-Cola Coffee Plus,' a limited edition beverage that can only be found in vending machines in Japan. Half soda and half coffee, the beverage provides a boost of energy with the 34mgs of caffeine that are in each can.
Top 70 Branding Trends in October
From Limited Edition Cherry Beers to Baseball-Branded Concrete:
Riley von Niessen — Oct 28, 2017 — Marketing
69
Minimalist In-Store Promotions
Target's Minimalist Redesign Eliminates Its Promotional Signage
68
Smart Cosmetic Packages
Valmont Cosmetics' Packaging is Enhanced with NFC Tech from Thinfilm
67
Corporate Motif Weaponry
Tom Galle's Artistic Designs are Inspired by Iconic Company Logos
66
Futuristic Urban Cereal Bars
New York's Cereal Bar is Expanding Globally with 'Kith Treats Tokyo'
65
Transparent To-Go Packaging
Monoprix's 'Food To Go' Range Appeals to Busy Urbanites
64
Takeaway Soup Cups
Fast&Fresco's Soup Packaging Takes Cues from To-Go Coffee Cups
63
Natural Body Care Duos
Glossier's 'Body Hero' Products Leave Skin Looking Dewy and Moisturized
62
Nitrogen-Infused Canned Teas
The Nitro Brew Co. Concept Offers Smoothly Textured Beverages
61
Luxurious Bottled Cold Teas
Malou Tea Atelier Offers Highly Sophisticated Branding
60
Sci-Fi Bath Soaks
Terra Luna Beauty's Detox Bath Soaks Boast Outer Space-Inspired Names
59
Edible Vinyl Records
'Oreo Vinyl' Aims to Appeal to Young People's Passion for Music
58
Illustrated Ingredient Branding
Grain Powder Packaging Communicates an Honesty of Its Contents
57
Graffiti-Inspired Beer Labels
2Kids Brewing Co. and Chargefield Created Street Art Beer Packaging
56
Everyday Luxury Chocolate Bars
The Kit Kat Matcha Double Berry and Almond is Tasty and Inexpensive
55
Beekeeper-Inspired Honey Packaging
Ergastiri Meliou's Honey Jar Packaging Resembles an Apiarist
54
Animal-Branded Cold Brews
Hunt and Brew Caters to Demographics Who Appreciate Artistic Branding
53
Whole Food Protein Bars
The 'Charge On' Real Food Snack Bars are Packed with 20 Grams of Protein
52
Bike-Friendly Beer Packaging
Vals Nat's Solution for Carrying Beer Appeals to Cyclists
51
Streetwear Brand Chopsticks
Supreme Released a Chopstick, Sake and Bowl Set with a Matching Box
50
Political Candy Packaging
These Concrete Block Containers Serve as Thrones to Totalitarian Treats
49
Gas-Enhanced Packaged Waters
The HTWO Hydrogen Water Increases Performance and Reduces Fatigue
48
Low-Price Lipstick Collections
Bobbi Brown's Crushed Lip Color Introduces a New Affordable Range
47
Plant-Based Diverse Skincare
The Botanics Collection Makes Use of the Medicinal Benefits of Plants
46
Sustainable Macadamia Drinks
Milkadamia Makes "Milk" with Nuts Sourced from "Free-Range Trees"
45
Sustainability Focused Tea Brands
The SECRETEA Brand Focuses on Transparent Business Practices
44
Bottled QSR Coffee Drinks
The Prepackaged McDonald's McCafe Frappes are Set to Launch in 2018
43
Meat-Flavored Corn Chips
These Graffitos Chips Boast Flavors like Pastrami and Baby Back Ribs
42
Month-Long Cosmetic Campaigns
'e.l.f's' '30 Days of New New' Campaign Introduces 15 New Products
41
Effervescent Low-Carb Cocktails
The SpikedSeltzer Drinks are Made with Cold-Pressed Fruit Essence
40
Spiced Guilt-Free Fruit Chips
The bare Pie Spice Apple Chips Taste Like a Slice of Sweet Pie
39
Autumn-Inspired Peanut Butters
The Peanut Butter & Co. Pumpkin Spice Spread is Seasonal
38
Grab-and-Go Almond Branding
The Mariani Nut Company Snack Almond Packs are Satisfying
37
Delightful Card Dispensers
These Hello Greeting Card Sets Are Designed for Frequent Salutations
36
Antibiotic-Free Uncured Meats
The Columbus Craft Meats Uncured Pepperoni and Salami are Savory
35
Black Jelly Cleansers
The New GlamGlow Cleanser Has a Formula That Changes In-Use
34
Paint-Like Sunscreen Packages
Wickes' Sunscreen Packaging Targets Construction Workers
33
Spiced Autumn Dessert Breads
The Pepperidge Farm Pumpkin Spice Swirl Bread is Limited-Edition
32
Chocolatey Cocoa Ghee Spreads
The Fourth & Heart Chocti Ghee Spreads are Lactose and Nut-Free
31
Anime-Branded Candy Collaborations
Sanrio Created a Line of Hello Kitty Candies with Sugarfina
30
Fall Dessert Protein Bars
The ONE Pumpkin Pie Bar Contains Just One Gram of Sugar
29
Collagen-Enriched Powder Supplements
The Dr. Axe Multi Collagen Protein Powder Boosts Any Meal
28
Silkscreen Wine Bottles
This Glass Wine Bottle Touts an Unconventional Shape and Lable-Less Design
27
Seasonal Cereal Dessert Snacks
The Pumpkin Pie Rice Krispies Treats Turn Dessert into a Snack
26
Prepackaged Shredded Alternative Cheeses
The So Delicious Dairy Free Shreds are Great for Melting
25
Nine-Pin Wine Bottles
Kiko Calvo's 'Strike' Novelty Wine Bottles Resemble Bowling Pins
24
Gender Neutral Fragrance Concepts
Nang Li Reimagines How People Engage with Fragrances
23
Rebranded Botanical Remedies
Dr Bach's Herbal Remedies Now Have a Redesigned Brand Identity
22
Achromatic Blackberry Packaging
These Elegantly Designed Berry Boxes Elevate Corphes' Blackberries
21
Self-Mixing Baby Bottles
The PopYum Baby Bottle Makes It Easy to Mix Powder Formulas on the Go
20
Halloween Candy Cupcakes
The Hostess Candy Corn Cupcakes are a Different Take on Halloween Treats
19
Slightly Sweetened Canned Cocktails
Cooper Spirits' Slow & Low Rock & Rye Contains Raw Honey
18
Vietnamese-Inspired Food Branding
'NAM VI' Introduces a Contemporary Take on Traditional Cuisine
17
Mizunara Oak-Aged Libations
The Yamazaki Mizunara Cask Edition Japanese Whisky is Expertly Crafted
16
Metallic Wine Bottles
Tank Garage Winery Created a Vintage-Inspired Chrome Wine Bottle
15
Spiced Seasonal Baked Goods
The Tastykake Fall Flavor Treats Come in Several New Options
14
Cereal Brand Bicycles
Kellogg's and State Bicycle Co. Launched a Customizable, Colorful Bike
13
Transparent Dairy Product Releases
Dannon Has Introduced Non-GMO Project Verified Yogurts
12
Socially Conscious Coffee Lines
The National Geographic 'Coffees of the World' are 100% Organic
11
Free-From Tea Biscuits
Rhythm 108's Cookies for Tea are Made Without Gluten and Dairy
10
Baseball-Branded Concrete
Argos Cement Appeals to the Personal Interests of Construction Workers
9
Pub Food-Flavored Crackers
The Cheez-It Buffalo Wing Crackers Have a Cheesy, Saucy Flavor
8
Sensible Indulgence Mousse Cups
The Emmi Ooola Secrets Mousse Desserts are Sweet and Portioned
7
Cake-Inspired Chocolate Bars
The Nestle KitKat Chunky New York Cheesecake Bar is Indulgent
6
Football-Shaped Candies
Brach's Fall Candy Corn Boasts a Fun Sports-Inspired Design
5
Spiced Seasonal Almond Snacks
The Planters Pumpkin Spice Almonds Have Hints of Cinnamon and Cloves
4
Artificial Flavor-Free Coffees
The Folgers Simply Gourmet Coffees are Rich and Natural
3
Convenient High-Protein Cheese Snacks
The Borden Cheese Snack Bars are Ideal for School Snacks
2
Limited-Edition Cherry Beers
The Redd's Black Cherry Ale is Fresh, Fruity and Fragrant
1
In-House Nail Polish Brands
Target’s Defy & Inspire Nail Polish Line Features a Wide Range of Hues
Related Ideas
Summery Prepackaged Coffee Beverages
This New Starbucks Chilled Range is Limited-Edition
Temperature-Activated Soda Cans
These New Pepsi Max Cans Change Color When Ready to Drink
Remixed Lemonade Drinks
New 7 Brew Lemonades Incorporates Flavors Like White Chocolate & Berry
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Early Autumnal Chocolate Products
These Mars Chocolate Products are Arriving for Summerween
PSL-Inspired Chocolates
Hershey’s Nuggets Pumpkin Spice Latte Pairs Chocolate & Warm Flavors
Flavored Non-Alcoholic Beers
Two Fruity Heineken 0.0 Flavored Varieties Filling the Flavor Gap
Crayon-Themed Soda Branding
Jones Soda Co. Partners with Crayola on a Nostalgic Co-Branded Pack
Bizarre Influencer-Supported Beer Campaigns
Miller Lite Debuts Miller Tea Time with Livvy Dunne
Customizable Away-From-Home Beverage Platforms
Pepsi Debuts the House of Treats Activation
Connected Beverage Platforms
Coca-Cola Uses Freestyle Data to Create New Drinks Faster
Cleverly Branded Energy Drinks
Fire Brands Targets Gen Z with Playboy Energy Drink
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Thoughtful Packaging Redesigns
Lidl's Private-Label Focuses on Nutritious Value and Children
Minimalist Pizza Chain Rebrandings
The Latest Domino's Brand Refresh is Expansive
Holiday-Flavored Snack Chips
These PepsiCo Christmas Snacks are Arriving in the UK
Limited Fashion Soda Cans
HUMAN MADE x Coca-Cola Cans Release at Familymart Japan
Game-Honoring Energy Drink Branding
The Red Bull Tetris Can Celebrates the Game's 40th Anniversary
Gen Z-Influenced Drink Menus
These New McDonald’s CosMc Drinks are Headed to Over 500 Locations
Bottle-Inspired Watch Designs
G-SHOCK Coca-Cola Anniversary Watch Echoes Contour Bottle Form
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Beaded Beverage Carriers
Six Specialty Drinks are Coming to McDonald's This Spring
Beer Packaging Shifts
Moosehead Breweries Will No Longer Offer Glass Bottles for Its Beers
Smile-Led Brand Refreshes
Mirinda Smile Please Rebrand Has Updated Logo and Packaging System
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Horror Franchise Soda Ranges
These Fanta Sodas Showcase Horror Film Characters
Nostalgic Soda Flavors
Diet Coke Brings Back Its Retro Lime Flavor Nationwide
Nostalgic Soda-Brand Streetwear
Market Studios x Mountain Dew Drop an Exclusive Streetwear Launch
Video Game-Themed Beverages
Candy Can and Bandai Namco Entertainment Partner on Exclusive Collab
Limited-Edition Glass Bottles
Topo Chico Celebrates its 130th Anniversary with a Vintage Design
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Spooky QSR-Branded Merchandise Lines
Tim Hortons Debuts New Halloween-Themed Seasonal Merchandise
Chilled Autumnal Retailer Refreshments
The 7-Eleven Fall Drinks Have Made Their Official Launch
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Branded Chocolate Easter Eggs
The 2026 Nestlé Easter Products Interpret Classic Chocolate Flavors
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Tattoo Art Coffee Cans
Café Bustelo Game Face Coffee Cans Feature Temporary Tattoo Kits
Beer Brand Campaigns
AB InBev Launched Its 'Cheers to Bars' Campaign for the FIFA World Cup 2026
Limited-Edition Team Cans
Sprite x Unrivaled Brings a New Co-Branded Can Collection
Beer Relaunches
Real American Beer Unveils a Refreshed Identity and Partnerships
Soccer Streetwear Collaborations
Carré and Coca-Cola Launched a Soccer Streetwear Collection
Minimal Snack Packaging
The Calbee Packaging Redesign Replaces Bright Colors with Monochrome
Collaborative Heritage Sneakers
The Coca-Cola × Converse Capsule Nods to Americana Nostalgia
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
Revamped Beverage Marketing Platforms
Sprite Launches the It’s That Fresh Marketing Platform
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Soccer-Themed Confection Packaging
Ferrara Honors the U.S. Soccer Federation with New Packaging
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Authentically Flavored Drink Ranges
Milo's New Refrigerated Beverages Come in Three Varieties
Retro Team Beer Cans
Budweiser MLB Team Cans Feature Vintage Baseball Graphics for Anniversary
Supermarket-Inspired Nail Art Designs
Aldi Dropped a Festival-Inspired Nail Art Collection
Retro Cherry Colas
Diet Cherry Coke is Returning for a Limited Time in 80s-Style Packaging
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Heritage Beverage Branding
Schweppes Redesign Updates Packaging and Revives the Skittle Bottle
Football-Focused Brand Platforms
Pepsi Football Nation Seeks to Unify the Brand's Partnerships
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Heritage Grocery Packaging
Bob’s Red Mill Redesigned Its Packaging for Easier Shelf Navigation
Winter-Ready Seasonal Beverage Menus
The Coffee Bean & Tea Leaf Debuts New Seasonal Beverages
Private Label Wellness Products
These UNFI Private Label Products Focus on Consumer Preferences
Beer Brand Artist Refreshes
Terrapin Beer Co. Refreshes Packaging With Artist Collaborations
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Accessible Juice Drink Packaging
Robinsons Fruit Shoot is Rolling Out NaviLens Technology Support
Bodacious Soda Ranges
The Tango Zero’d Range Targets Gen Z Consumers
Limited-Edition Halloween Treats
Kellanova Brands Debut Exclusive Treats for Halloween
Brand Packaging Updates
Coco5’s Packaging Overhaul Turns Passionfruit into a Top-Selling Flavor
Nostalgic Beverage Lineups
Dutch Bros Debuts Three Beverages to Impart a Sense of Nostalgia
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Branded Frozen Desserts
Nutella Launches Premium Hazelnut-Cocoa Ice Cream Products
Nostalgic Sports Nutrition Drinks
AN SUPPS and TANG Created Co-Branded Performance Beverages
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Edgy Holiday Beverage Campaigns
Dutch Bros Coffee Debuts Its New Beverages for the Holiday Period
Refreshed Barbecue Sauce Identities
Bachan's Initiated an Update to Its Brand's Visual Identity
Retro Sports Drink Revivals
Gatorade partners with Stranger Things to relaunch its 1987 campaign
Spring-Themed Pastel Drinkware
Starbucks Launches Vibrant Drinkware for Spring
Beer-Themed Barbecue Snack Chips
The Latest Pringles x Miller Lite Chips Have a Patriotic Branding
Ingredient-Driven Chip Branding
The Refreshed Tostitos Branding Focuses on Nutritional Benefits
Interactive Artisan Coffee Campaigns
The Illy Summer Campaign Will Immerse Consumers
Better-For-You Snack Branding
Unique Snacks Undergoes Another Brand Update
Heritage Brand Updates
Lipton's Comprehensive Brand Transformation Marks a Significant Evolution
Adventure-Inspired Soda Cans
7 Up’s Destinos Venezuela Campaign Brings Nature to Vibrant Designs
Gamer-Themed Soda Branding
Fanta and Xbox Partnered for Limited-Edition Pack Designs
Nostalgic Summer Snacks
Entenmann's Launches Childhood-Inspired Seasonal Treats
Bakery-Inspired Chocolate Products
Nestlé Confectionery Announced a New Series of Treats
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Artistically Branded Sparkling Waters
The Saratoga Collection Features Four Flavors
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Halloween-Themed Drink Carriers
The Target x Stanley Halloween Range is Darkly Stylish
Retailer-Branded Holiday Apparel
7-Eleven's New Seasonal Merchandise is Themed Around Christmas
Soccer Tournament-Timed Snack Promotions
TokyoTreat Announces a Special World Cup Promotion
Culture-Driven Snack Strategies
Mondelēz Elevates Oreo With Future-Back Brand Planning
Dessert-Inspired Nut Snacks
These Octonuts Snacks Come in Two Rich, Distinct Flavors
Hometown Athlete Branding
Hershey’s Released Limited-Edition Chocolate Bars for Christian Pulisic
Collaborative Packaging Development
UNITED CAPS Launches Live Packaging Co-Creation Sessions
Freshness-Ensuring Berry Packaging
This Oishii Nikko Berry Packaging Promises Freshness
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Soccer-Themed Nostalgic Snacks
Little Debbie Debuts the Summer of Soccer Promotinon
Condiment Portfolio Campaigns
Kraft Heinz Debuts Its United Tastes of America Campaign
Jersey-Inspired Juice Boxes
Appl7 & Eve Launched Soccer-Inspired Packaging for the Summer
Limited-Edition Holiday Juice Branding
Tropicana Festive Packs Bring a Holiday Touch
Craft Beer Brand Redesigns
Goose Island Relaunches the 312 Beer with Chicago-Focused Branding
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Modern Premium Pet Packaging
Pet 'n Shape Boasts New Packaging for Its Premium Dog Treats & Chews
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Archival Packaging Revivals
Chick-Fil-A Newstalgia Marks an 80th Anniversary Rollout
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Spanish Brewery Anniversary Packaging
Estrella Damm Launches New 150th Anniversary Packing Designs
Festival-Themed Retail Snack Campaigns
Kellanova Announced Flavour Fest ’25 in the UK
Mindful Cold Brew Rebrands
Here&Now Repositioned Its Cold Brew as an Antidote to Burnout
Heritage Outerwear Reissues
Octobre Editions x Schott NYC Collaboration Updates Classic Jackets
Citrus-Themed Grocer Products
Albertsons Lemon-Inspired Products are Here for Springtime
AR-Enabled Oat Drink Packaging
Alpro and Appetite Creative Partnered for Interactive Packaging
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Premium Morning Coffee Packaging
Anastasia Korsakova Designs New 'MORNESS' Brand Packaging
Bakery Brand Merch Ranges
King's Hawaiian Merch Celebrates the Brand's 75th Anniversary
Tattoo-Covered Beer Packaging
The 2025 8.6 Tattoo Limited Edition Can Has Artwork by Dodie
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Easy Autumnal Baking Products
General Mills Debuted Several Seasonal Baking Products
Packaging Anniversary Refresh
King’s Hawaiian Marks 75 Years with a Joyful New Look
Halloween Season Candy Campaigns
World Business Chicago is Promoting Chicago-Based Candy
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Multi-Brand Snack Boxes
Bobby’s Expands its Delivery Capabilities with the ‘Brand Box’ Service
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Accessible Summertime Retailer Refreshments
The Latest Tesco Summer Food Range Has Over 230 Items
Music Festival Refreshment Campaigns
This Lipton Summer Campaign Offers VIP Festival Experiences
Refreshed Cocktail Menu Variants
Be At One Introduced a Trial-Tested Menu Update