These October 2017 branding trends incorporate a wide range of products that make use of innovative marketing techniques to peak consumer interest in order to drive sales.
A number of the examples that are included show that convenience-focused packaging can make all the difference when it comes to revitalizing a product, such as the Mariani Nut Company's 'Snack Almond Packs.' The packs come in two variations to suit different tastes: one that's plain, and another that's full of roasted nuts that are covered in sea salt. Although the product itself is nothing new, the Mariani Nut Company's appealing packaging and serving size make it easy for consumers to grab and go.
Also featured in these October 2017 branding trends is 'Coca-Cola Coffee Plus,' a limited edition beverage that can only be found in vending machines in Japan. Half soda and half coffee, the beverage provides a boost of energy with the 34mgs of caffeine that are in each can.
Top 70 Branding Trends in October
From Limited Edition Cherry Beers to Baseball-Branded Concrete:
Riley von Niessen — Oct 28, 2017 — Marketing
69
Minimalist In-Store Promotions
Target's Minimalist Redesign Eliminates Its Promotional Signage
68
Smart Cosmetic Packages
Valmont Cosmetics' Packaging is Enhanced with NFC Tech from Thinfilm
67
Corporate Motif Weaponry
Tom Galle's Artistic Designs are Inspired by Iconic Company Logos
66
Futuristic Urban Cereal Bars
New York's Cereal Bar is Expanding Globally with 'Kith Treats Tokyo'
65
Transparent To-Go Packaging
Monoprix's 'Food To Go' Range Appeals to Busy Urbanites
64
Takeaway Soup Cups
Fast&Fresco's Soup Packaging Takes Cues from To-Go Coffee Cups
63
Natural Body Care Duos
Glossier's 'Body Hero' Products Leave Skin Looking Dewy and Moisturized
62
Nitrogen-Infused Canned Teas
The Nitro Brew Co. Concept Offers Smoothly Textured Beverages
61
Luxurious Bottled Cold Teas
Malou Tea Atelier Offers Highly Sophisticated Branding
60
Sci-Fi Bath Soaks
Terra Luna Beauty's Detox Bath Soaks Boast Outer Space-Inspired Names
59
Edible Vinyl Records
'Oreo Vinyl' Aims to Appeal to Young People's Passion for Music
58
Illustrated Ingredient Branding
Grain Powder Packaging Communicates an Honesty of Its Contents
57
Graffiti-Inspired Beer Labels
2Kids Brewing Co. and Chargefield Created Street Art Beer Packaging
56
Everyday Luxury Chocolate Bars
The Kit Kat Matcha Double Berry and Almond is Tasty and Inexpensive
55
Beekeeper-Inspired Honey Packaging
Ergastiri Meliou's Honey Jar Packaging Resembles an Apiarist
54
Animal-Branded Cold Brews
Hunt and Brew Caters to Demographics Who Appreciate Artistic Branding
53
Whole Food Protein Bars
The 'Charge On' Real Food Snack Bars are Packed with 20 Grams of Protein
52
Bike-Friendly Beer Packaging
Vals Nat's Solution for Carrying Beer Appeals to Cyclists
51
Streetwear Brand Chopsticks
Supreme Released a Chopstick, Sake and Bowl Set with a Matching Box
50
Political Candy Packaging
These Concrete Block Containers Serve as Thrones to Totalitarian Treats
49
Gas-Enhanced Packaged Waters
The HTWO Hydrogen Water Increases Performance and Reduces Fatigue
48
Low-Price Lipstick Collections
Bobbi Brown's Crushed Lip Color Introduces a New Affordable Range
47
Plant-Based Diverse Skincare
The Botanics Collection Makes Use of the Medicinal Benefits of Plants
46
Sustainable Macadamia Drinks
Milkadamia Makes "Milk" with Nuts Sourced from "Free-Range Trees"
45
Sustainability Focused Tea Brands
The SECRETEA Brand Focuses on Transparent Business Practices
44
Bottled QSR Coffee Drinks
The Prepackaged McDonald's McCafe Frappes are Set to Launch in 2018
43
Meat-Flavored Corn Chips
These Graffitos Chips Boast Flavors like Pastrami and Baby Back Ribs
42
Month-Long Cosmetic Campaigns
'e.l.f's' '30 Days of New New' Campaign Introduces 15 New Products
41
Effervescent Low-Carb Cocktails
The SpikedSeltzer Drinks are Made with Cold-Pressed Fruit Essence
40
Spiced Guilt-Free Fruit Chips
The bare Pie Spice Apple Chips Taste Like a Slice of Sweet Pie
39
Autumn-Inspired Peanut Butters
The Peanut Butter & Co. Pumpkin Spice Spread is Seasonal
38
Grab-and-Go Almond Branding
The Mariani Nut Company Snack Almond Packs are Satisfying
37
Delightful Card Dispensers
These Hello Greeting Card Sets Are Designed for Frequent Salutations
36
Antibiotic-Free Uncured Meats
The Columbus Craft Meats Uncured Pepperoni and Salami are Savory
35
Black Jelly Cleansers
The New GlamGlow Cleanser Has a Formula That Changes In-Use
34
Paint-Like Sunscreen Packages
Wickes' Sunscreen Packaging Targets Construction Workers
33
Spiced Autumn Dessert Breads
The Pepperidge Farm Pumpkin Spice Swirl Bread is Limited-Edition
32
Chocolatey Cocoa Ghee Spreads
The Fourth & Heart Chocti Ghee Spreads are Lactose and Nut-Free
31
Anime-Branded Candy Collaborations
Sanrio Created a Line of Hello Kitty Candies with Sugarfina
30
Fall Dessert Protein Bars
The ONE Pumpkin Pie Bar Contains Just One Gram of Sugar
29
Collagen-Enriched Powder Supplements
The Dr. Axe Multi Collagen Protein Powder Boosts Any Meal
28
Silkscreen Wine Bottles
This Glass Wine Bottle Touts an Unconventional Shape and Lable-Less Design
27
Seasonal Cereal Dessert Snacks
The Pumpkin Pie Rice Krispies Treats Turn Dessert into a Snack
26
Prepackaged Shredded Alternative Cheeses
The So Delicious Dairy Free Shreds are Great for Melting
25
Nine-Pin Wine Bottles
Kiko Calvo's 'Strike' Novelty Wine Bottles Resemble Bowling Pins
24
Gender Neutral Fragrance Concepts
Nang Li Reimagines How People Engage with Fragrances
23
Rebranded Botanical Remedies
Dr Bach's Herbal Remedies Now Have a Redesigned Brand Identity
22
Achromatic Blackberry Packaging
These Elegantly Designed Berry Boxes Elevate Corphes' Blackberries
21
Self-Mixing Baby Bottles
The PopYum Baby Bottle Makes It Easy to Mix Powder Formulas on the Go
20
Halloween Candy Cupcakes
The Hostess Candy Corn Cupcakes are a Different Take on Halloween Treats
19
Slightly Sweetened Canned Cocktails
Cooper Spirits' Slow & Low Rock & Rye Contains Raw Honey
18
Vietnamese-Inspired Food Branding
'NAM VI' Introduces a Contemporary Take on Traditional Cuisine
17
Mizunara Oak-Aged Libations
The Yamazaki Mizunara Cask Edition Japanese Whisky is Expertly Crafted
16
Metallic Wine Bottles
Tank Garage Winery Created a Vintage-Inspired Chrome Wine Bottle
15
Spiced Seasonal Baked Goods
The Tastykake Fall Flavor Treats Come in Several New Options
14
Cereal Brand Bicycles
Kellogg's and State Bicycle Co. Launched a Customizable, Colorful Bike
13
Transparent Dairy Product Releases
Dannon Has Introduced Non-GMO Project Verified Yogurts
12
Socially Conscious Coffee Lines
The National Geographic 'Coffees of the World' are 100% Organic
11
Free-From Tea Biscuits
Rhythm 108's Cookies for Tea are Made Without Gluten and Dairy
10
Baseball-Branded Concrete
Argos Cement Appeals to the Personal Interests of Construction Workers
9
Pub Food-Flavored Crackers
The Cheez-It Buffalo Wing Crackers Have a Cheesy, Saucy Flavor
8
Sensible Indulgence Mousse Cups
The Emmi Ooola Secrets Mousse Desserts are Sweet and Portioned
7
Cake-Inspired Chocolate Bars
The Nestle KitKat Chunky New York Cheesecake Bar is Indulgent
6
Football-Shaped Candies
Brach's Fall Candy Corn Boasts a Fun Sports-Inspired Design
5
Spiced Seasonal Almond Snacks
The Planters Pumpkin Spice Almonds Have Hints of Cinnamon and Cloves
4
Artificial Flavor-Free Coffees
The Folgers Simply Gourmet Coffees are Rich and Natural
3
Convenient High-Protein Cheese Snacks
The Borden Cheese Snack Bars are Ideal for School Snacks
2
Limited-Edition Cherry Beers
The Redd's Black Cherry Ale is Fresh, Fruity and Fragrant
1
In-House Nail Polish Brands
Target’s Defy & Inspire Nail Polish Line Features a Wide Range of Hues
Related Ideas
Batman-Themed Kitchen Appliances
Paul Parsons Creates Themed Kitchen Appliance Concepts
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Charming Autumnal Cafe Products
The Starbucks Japan Halloween Drinkware Collection is Cute
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Beer-Branded Ambient Collections
The One of These Days x Pabst Blue Ribbon Capusle Just Launched
Fruit-Forward Energy Beverages
V8 +ENERGY Unveils Limited-Edition Summer Flavors
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Co-Branded Hydration Tumblers
The Starbucks x Stanley Dropped to Support Starbucks' Winter Menu
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Athlete-Endorsed Hydration Drinks
Mark Anthony Brands Partners with Lionel Messi on a New Beverage
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Soda-Infused Ketchups
Pepsi Colachup is Coming to Select Baseball Stadiums on July 4th
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Spicy Co-Branded Mints
Tic Tac and Del Taco Dropped a Spicy Mint Idea on April 1st
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Fashion-Branded Coffee Carriers
The Barbour Tartan Reusable Travel Mugs Come in Two Options
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Portable Oat Beverages
Tiger Brands Launches the Jungle Oats Drink Range for Busy Consumers
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Cold Brew Coffee Rebrands
'Robot Foods' Redesigned Cold Brew Packaging for FITCH with 'Here&Now'
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Recyclable Coffee Packagings
'Tanuii Coffee' Redesigned its Packaging with Paper-Based Pouches
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Full-Flavor Canned Cold Brews
Three Coffee's Canned Beverages are Enhanced with Unique Flavors
Festival-Inspired Japanese Snack Boxes
TokyoTreat's Subscription Box is Themed & Limited-Edition
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Ice Cream-Inspired Candy Bars
These Nestlé Sharing Bags Come in Four Flavor Options
Retro Breakfast Pasty Packaging
Pop-Tarts Throwback Packs Pay Homage to 1960s Branding
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Design-Forward Gin Partnerships
Tanqueray Nº TEN Embarks on a Collaboration with Tastemakers
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Halloween QSR Drinkware
Starbucks Brews Up Halloween Excitement with New Themed Drinkware
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Minimalist Collaboration Coffee Carriers
Starbucks x fragment Design Collection Has Two Sizes
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Sustainable QSR Merch Launches
Starbucks Releases Eco-friendly Merch and More for Earth Month
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Canned Candy-Flavored Milk Drinks
These Mars and Galaxy Canned Milk Drinks Come in 250ml Servings
Autumnal At-Home Baking Products
These Nestlé Toll House Seasonal Products Come in Several Options
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Mysterious Halloween Soda Releases
Fanta Just Added a New Halloween-Inspired Mystery Flavor
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Textural Candy-Inspired Refreshments
Mentos Drinks Come in Three Non-Sparkling Varieties
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
March Madness Chip Ranges
The Pringles March Mustache Collection Celebrates Basketball Stars
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Mystery Milk Beverages
Milk2Go's Mystery Flavour Challenges Canadians to Guess the Newest Release
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Minuscule Soda-Flavored Candies
Tic Tac Sprite is Launching in France Ahead of a Wider Launch
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Fruit-Forward Bottled Sodas
Tango Launches Two New Ice Blast Flavors in Bottled Format
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Beloved Holiday QSR Beverages
Starbucks Canada Ushers in the Holiday Season with Festive Offerings
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Tea Leaf Refreshment Branding
This New Lipton Ice Tea Branding Refreshes the Beverage Range
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Athlete-Celebrating Snack Packaging
This Cracker Jill Packaging Commemorates Women in Sports
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Expansive Seasonal Confectionery Collections
The Nestlé Christmas 2023 Range Has New and Old Faves
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Sustainable Dairy-Branded Apparel
Organic Valley Releases a Collection of Sustainable Apparel
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Convenience Chain Golf Collections
7-Eleven Unveils its new Convenience Tour Golf Collection
Colorful Cannabis Brand Expansions
Jetty Extracts Makes the Move East as Cannabis Market Opens Up
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Convenience Store Condiment Collections
The Cottage Delight Convenience Range is Accessible
Seasonal Convenience Store Coffees
These 7-Eleven Seasonal Menu Items Embrace Cold Weather Flavors
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Miniaturized Multicolored Candy Products
Skittles Littles Will Come in Two Packaging Options
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Private Label Sports Drinks
LSV Sport Cherry Isotonic is Only at Unitas Wholesale in the UK
Varsity Sports-Branded Beers
This Craft Lager Celebrates Indiana University Athletics
Italian Delicacy-Themed Jerseys
Bene Culture Launches a New Sporty Capsule for Summer
Confectionary Candy Debuts
Hancocks Debuts a Series of Candies for the Autumn Season
Updated Ice Tea Packaging
Push Beverages Debuts a New Bottle for its 'Tribe Tea' Lineup
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Fall Pumpkin-Flavored Menus
Ellianos Coffee Launches Three New Pumpkin-Flavored Beverages
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Autumnal Private Label Products
These SEG Seasonal Own Brands Products are Limited-Edition
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK