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Fast&Fresco's Soup Packaging Takes Cues from To-Go Coffee Cups

Takeaway soup can be one of the most perilous menu items to order, as poorly designed containers threaten to lead to messes and missed meals.

Fast&Fresco is rethinking the way takeaway soup containers are designed by launching single-serve cups that can be held in a way that's similar to a coffee cup with a sleeve. This sleeve serves as a sheath for the cup, sharing vital product information, but once the soup has been heated, it may be rearranged to form a comfortable grip around the hot cup of liquid. As Fast&Fresco notes on its cups, the heat-and-eat soup cups can be prepared in a matter of minutes in the microwave.

Although there are many examples of single-serve soup cups that boast similar styles of containers, few of them integrate sleeves that help to protect the user's hands from accidentally being scorched.