Ideas
Explore the world's #1 largest database of ideas and innovations, with 464,996 inspiring examples.
Trend Reports
Discover why 1,257 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 316,853 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,257 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 316,853 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,207 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 464,996 cutting edge ideas.

Transparent Dairy Product Releases

Dannon Has Introduced Non-GMO Project Verified Yogurts

— September 20, 2017 — Lifestyle
Increased pressure from consumers for transparency when it comes to the products they purchase and the foods they choose has led to the announcement of the new Dannon Non-GMO Project Verified Yogurts. The yogurts are set to launch in the US market and consists of the Whole Milk Yogurts, Plain Quarts and the Danimals Smoothies to satisfy preferences for natural food alternatives.

As niche health products continue to garner a larger market share, larger brands are taking notice and responding more to the preferences of health-focused consumers. This is evident with the new Dannon Non-GMO Project Verified Yogurts, which are set to start retailing soon and come as part of the Dannon Pledge that is positioned to help ensure the preferences of consumers are met.
Trend Themes
1. Transparency in Dairy Products - As consumers demand greater food transparency, there is an opportunity for companies to create more transparent dairy product lines.
2. Natural Food Alternatives - The rise in popularity of natural food alternatives presents an opportunity for companies to create new product lines, like Dannon's Non-GMO Verified Yogurts.
3. Health-focused Consumer Products - Larger brands are responding to preferences for health-focused consumer products, creating opportunities for new product lines like Dannon's Whole Milk Yogurts and Danimals Smoothies.
Industry Implications
1. Dairy Industry - The Dairy Industry can benefit from the trend towards greater transparency, by promoting Non-GMO and natural dairy products.
2. Food Industry - The Food Industry can create new product lines offering Non-GMO and natural food alternatives to meet health-conscious consumers' preferences.
3. Consumer Goods Industry - The Consumer Goods Industry can create products catering to health-focused consumers who increasingly seek transparency in all aspects of their purchasing decisions.
2
Score
Popularity
Activity
Freshness