Although the majority of berry boxes boast brightly colored designs that aim to convey that the product is bursting with freshness, the Luminous Design Group took a radically different approach for Corphes.
As Corphes specializes in "bio blackberries that are cultivated in the highest altitude of natural cultivation in Greece," Luminous Design Group created an elevated packaging design to communicate what sets this brand's berries apart from others. The elegant all-black design of the berry boxes emphasizes the natural form of the berries and makes them look like high-end designer goods.
Across the food industry, several produce brands are creating vibrantly patterned crates and fashion-forward packaging systems that aim to catch the eyes of consumers who are looking to incorporate more fruits and vegetables into their diet.
What's Driving This Trend
- Minimalist Packaging
- Companies can adopt a more elegant, all-black packaging design that emphasizes the natural form of the product and makes it look more high-end and designer.
- Subtle Patterned Packaging
- Creating subtle and sophisticated packaging that are not overly flashy can attract the consumers who are looking for a more minimalist lifestyle.
- Design Meets Functionality Packaging
- Creating packaging designs that combine practicality and elegance can help the consumers carry or store the product while still looking sleek and stylish.
Who This Affects Most
- Food and Beverage
- Companies can explore elegant, minimalist or subtle patterned packaging for all types of fruits and vegetables to add value and elevate the product.
- Fashion and Lifestyle
- Designers can incorporate minimalist or elegant packaging in fashion items or health and wellness products that cater to the consumers' sleek and modern aesthetics.
- Luxury Goods
- Companies can adopt minimalist or elegant packaging designs that elevate the perceived value of the product, making it a must-have item for those seeking luxury goods even in the food and beverage industry.
