Just in time for another new NFL season, Brach's launched a new fall candy corn product that will appeal to sports fans.
Brach's Football Candy Corn takes the form of small football-shaped candies that still retain the same stripes and tone of colors that consumers are used to seeing from autumnal candy corn products. Each bag includes an assortment of three flavors, including: Chocolate, Caramel and Original Candy Corn, each of which is sweetened naturally with real honey.
The charming, shapely candies are one of the many products that have been launched to help football fans celebrate the season. For instance, Doritos is promoting its Blazin' Buffalo Mix with the NFL's Matthew Stafford, while NatureSweet branded its bite-sized tomato SunBursts as satisfying and healthy snacks for game night.
Why This Trend Is Growing
- Sports-inspired Candy
- The trend towards sports-themed candy presents an opportunity for new product innovation and collaboration with sports leagues and teams.
- Flavored Candy
- The introduction of new flavors, such as chocolate and caramel, to traditional candy products can attract new consumers and refresh established product lines.
- Seasonal Candy
- Offering special editions of existing products, such as fall candy corn, allows brands to capitalize on seasonal events and create a sense of urgency among consumers.
Industries Being Reshaped
- Confectionery
- The confectionery industry can innovate by partnering with sports leagues/teams to create themed candy products for sports fans.
- Snack Foods
- Snack food companies can expand their product lines by introducing new flavors to established products.
- Seasonal Merchandising
- Retailers can cater to consumer demand for seasonal products by carrying limited edition items, such as fall candy corn, during specific times of the year.
