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Monoprix's 'Food To Go' Range Appeals to Busy Urbanites

 - Sep 20, 2017
References: brand-image & packagingoftheworld
Brandimage created a dynamic range of to-go packaging for French retailer Monoprix's line of premium Food To Go, which appeals to busy urbanites who are starved for time.

As the products have designed to offer high-quality, healthy and affordable options, transparent grab-and-go packaging was created to emphasize the ultra-fresh nature of the items. Some of the products that are available include everything from prepared sandwiches and salads to freshly squeezed juices and desserts. Labels that can be found on the packages call out commitments from the brand such as "prepared by hand" and "fruits picked at their peak."

Although the packaging embraces a simple black and white colorway, the vibrancy of the many colorful ingredients shines through the transparent packaging to create bold and eye-catching designs.