October 2017 alcohol trends include products that try to prevent the dreaded hangover, as well as infusions of alcohol in traditionally non-alcoholic food and beverage items.
An example of the former is Riley&Riley, which is a newfound company that seeks to cure hangovers in those seeking to avoid them. The product comes in beverage form and contains vitamins, caffeine, amino acids and "hydration salts," that work as a healthy alternative to the greasy breakfasts most people turn to the morning after drinking.
An example of the latter is Shake Shack's Jack & Karen Milkshake, which contains a blend of frozen strawberry custard and Prosecco, along with toppings like whipped cream, rainbow sprinkles and raspberry dust.
Top 60 Alcohol Trends in October
59
Compartmentalized Dish Trays
'The Lift' Dish Rack Offers a Place for Every Kitchen Item
58
AR Beer Labels
This Snoqualmie American Pale Ale Boasts an Interactive Label
57
Interaction-Encouraging Grills
David Rockwell's 'Caliber Grill' Promotes Social Interaction
56
Celebratory Beer-Repellent Sneakers
The 'Adidas Munchen' Have Been Beer-Proofed for Oktoberfest
55
Sparkling Tea Beverages
The Crisp, Dry and Unsweetened SOUND Sparkling Tea Elevates Tea Rituals
54
Airport Lounge VR Trips
Bacardi and Virgin Atlantic Team Up for VR Experience in Airport Lounge
53
Luxurious Bottled Cold Teas
Malou Tea Atelier Offers Highly Sophisticated Branding
52
Hangover Prevention Shots
Riley&Riley Offers Drinkable Solutions for Preventing a Hangover
51
Graffiti-Inspired Beer Labels
2Kids Brewing Co. and Chargefield Created Street Art Beer Packaging
50
Alcohol-Filled Baubles
Lakes Distillery's Christmas Baubles are Filled with Gin, Whisky and Vodka
49
Youthful Sparkling Wine Bottles
Miniblack by Freixenet Integrates a Glass Into the Packaging
48
Bike-Friendly Beer Packaging
Vals Nat's Solution for Carrying Beer Appeals to Cyclists
47
Contemporary Double-Walled Drinkwear
The 'Li-wai' Series Puts a Modern Twist on Chinese Ceramics
46
Celebratory Beer Cups
Bud Light's Light-Up Beer Glass Celebrates NFL Team Touchdowns
45
Shirt-Scanning Stain Detectors
The X-Spect Can Decipher Chocolate Syrup from Red Wine
44
DIY Craft Beer Appliances
The 'HOPii' Personal Brewer Creates Craft Beer Right from Home
43
Spiralled Wine Accessories
Woo Collective's 'Liquor Perfection' Removes Bitterness from Beverages
42
Attachable Drink Coasters
The 'Barnacle' Coaster for Drinks Affixes Itself to a Beverage Container
41
Elegant Wine Decanters
The 'Eto' Wine Decanter Features a Metal Top and a Glass Base
40
Cultural Shift Retailer Adaptions
E-Mart is Now Offering Food for its 'Honsul' Customers
39
Sparkling Cannabis Beverages
The Legion of Bloom's 'Terpene Champagne' Features Cannabis Terpenes
38
Craft Beer-Specific Mugs
The 'KRAMSTEIN' Craft Beer Steins Enhance Artisan Libations
37
Effervescent Low-Carb Cocktails
The SpikedSeltzer Drinks are Made with Cold-Pressed Fruit Essence
36
Hybrid Citrus Coolers
Trader Joe's Launched a Sweet and Sour Calamansi Drink
35
Boutique Nail Salons
LA's Côte Offers the Average City-Dweller a No-Nonsense Beauty Experience
34
Responsible Alcohol Consumption Campaigns
Heineken is Getting to the Bottom of Drinking & Driving
33
Sparkling Lavender Waters
DRY Sparkling's Lavender Flavor is Ideal for Botanical Cocktail Blends
32
Stuffed Bread Bites
Cole's 'Middles' Boast Unconventional Fillings Like Mac & Cheese
31
Fizzy Cannabis Drinks
Keef Sparkling is a No-Sugar, Low-Calorie Adult Beverage
30
Red Mortar-Covered Wineries
Extrastudio Has Designed a Former Winery With a Bright Facade
29
Dialect-Accepting Vending Machines
The Swedish Coca-Cola Vending Machine Takes Language as Payment
28
Childhood-Themed Vodkas
Fire Fang Vodka Was Inspired by Playful Childhood Habits
27
Beer-Based Cosmetic Collections
Manufaktura Offers Cosmetic Products Based in Czech Beer
26
Seafood-Flavored Gourmet Crisps
Yorkshire Crisps' Upscale Flavor Was Inspired by Fish and Chips
25
Sediment-Catching Wine Glasses
The 'Vacanti Spirale' Features a Corkscrew Twist at the Bottom
24
Hop-Infused Haircare
Farmaervas' Urban Men Collection Includes Hops Extract as an Ingredient
23
Micellar Cleansing Wipes
MAC Cosmetics' Facial Cleansing Wipes are Infused with Micellar Water
22
Silkscreen Wine Bottles
This Glass Wine Bottle Touts an Unconventional Shape and Lable-Less Design
21
Nine-Pin Wine Bottles
Kiko Calvo's 'Strike' Novelty Wine Bottles Resemble Bowling Pins
20
Local Honey Alcohol
Ethanology's 'Mel Vocatus' is 80 Proof Liquor Derived Completely from Honey
19
Citrusy Cold Brews
Rise Brewing Co.'s Newest Flavor Melds the Taste of Orange and Coffee
18
Slightly Sweetened Canned Cocktails
Cooper Spirits' Slow & Low Rock & Rye Contains Raw Honey
17
LA-Inspired Ramen Shops
We Have Noodles is a Brand New Ramen Shop in Los Angeles' Silver Lake
16
Metallic Wine Bottles
Tank Garage Winery Created a Vintage-Inspired Chrome Wine Bottle
15
Value-Based Job Boards
Key Values Helps Tech Companies Hire Engineering Teams With Aligned Values
14
Confusingly Clear Milky Waters
Suntory is Releasing Transparent Milky Tea-Flavored Water Bottles
13
Wine-Infused Milkshakes
Shake Shack is Introducing the 'Jack & Karen Shake' with Prosecco
12
Icewine-Inspired Whiskys
Glenfiddich's 'Winter Storm' is Finished in Canadian Icewine Casks
11
Cannabis-Infused Craft Beers
Long Trail Brewing Company's CBD Beer is Made With Local Farmers
10
Intense Honey Liqueurs
Joseph Cartron's Heather Flower Honey Liqueur Mixes Only Honey and Alcohol
9
Paradoxical Community Engagement Apps
The JOMO App Encourages You to Spend Less Time On Your Phone
8
Spiced Pumpkin Cough Drops
CVS Health's Cough Suppressant Drops Adopt an Autumnal Flavor
7
Sweet Craft Shandies
Old Tomorrow's Honey Ginger Shandy is Sweet and Satisfying
6
Sustainable Waste-Based Vodkas
Misadventure & Co Creates Its Vodka from Old Bread Products
5
Limited-Edition Cherry Beers
The Redd's Black Cherry Ale is Fresh, Fruity and Fragrant
4
Livestreaming Q&A Apps
'Askedoo' Helps Users Take Question and Answer Sessions Live
3
Honey-Infused IPAs
Hiver's Honey IPA Combines the Bitter Taste of Hops with the Sweetness of Honey
2
Biodynamic Applesauce Snacks
This White Leaf Provisions Snack Has Ecologically Grown Ingredients
1
Honeyed Cream Ales
Genesee Brew House's Orange Honey Cream Ale is Crisp and Citrusy
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Spicy Cherry CBD Beverages
Kill Cliff Octane Elk Blood Combines Clean Caffeine & CBD
Adult Detoxification Drinks
Safety Shot Lowers Blood Alcohol Content by Up to 50% in 30 Minutes
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Carbonated Milk Sodas
P.S. milk sodas is a Flirty Canned Beverage Concept
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Alcohol Alternative Tinctures
Apothékary Launches the Limited-edition Free Spirit Minis Gift Set
Iced Tea-Infused Vodka Beverages
Surfside Has Been Making Waves Across the United States
Skin-Loving Beauty Drinks
Le Jolie Medi Spa Releases Pick Me Up Potions for Beauty and Health
Gin-Branded Gym Sets
Hendrick’s Gin Becomes Hendrick’s GYM For Dry January
Functional Cannabis Seltzers
Happi Created Cannabis-Infused Seltzers for Day and Night
Pre-Mixed Premium Cocktails
MOJT's Ready-to-Serve Bottled Cocktails Cater to Gen Z
Insulated Cocktail Shakers
Yeti's Premium Cocktail Shaker Keeps Drinks Chilled to Perfection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Relaxing Nootropic Refreshments
Peak Mood Drinks Unwind Comes in Two Mellowing Flavors
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Dopamine-Boosting Beverages
Illicit Elixirs are Non-Alcoholic, Caffeine-Free and Mood-Boosting
Adult-Targeted Easter Treats
These Seasonal Easter Products Come in Baileys and Guinness Options
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Low Alcohol Beverage Brands
MIXOLOSHE to Attract Non-Alcoholic and Low ABV Consumers
Fruity Wine-Blended Refreshments
Minute Maid Spiked Comes in Three Flavor Options
Halloween QSR Drinkware
Starbucks Brews Up Halloween Excitement with New Themed Drinkware
AR Monster Wines
19 Crimes & Universal Monsters Created Limited-Edition Halloween Wines
Alcoholic Honey-Flavored RTDs
'Hive20' Offers 'Hard Honey' in a Variety of Canned Flavors
Juice-Branded Cocktail Kits
Simply® Beverages Debuts a Playful Cocktail Kit for the Holiday Season
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Reviving CBD Drinks
INTUNE CBD Drinks Combine CBD with Functional Health Ingredients
Collaboration QSR Canned Cocktails
The Shake Shack x ONLY™ Beverages Boozy Fifty/Fifty is Low-Cal
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Coconut Milk Cocktails
Cocktail 43 Coco Milk Meets the Demand for Ready-to-Drink Vegan Options
Take-Anywhere Vacation Cocktails
These New Malibu RTS Cocktails Come in Portable Tetra Packs
Dry January Drink Lockers
HOP WTR's HOP LOCKR is for Locking Up Alcohol During Dry January
Can-Connecting Drinking Accessories
HOP WTR's HOP SPCR Helps Drinkers Replenish & Rehydrate
Ready-to-Drink Hydration Product
GHOST HYDRATION Launches Four Flavors with Zero Caffeine
Mixology-Informed Canned Cocktails
Niche Cocktails Introduced Two New Flavors for its RTD Range
Caffeine-Free Hydration Beverages
GHOST Hydration Drinks Will Come in Five Flavors
Romantic Vodka Whipped Creams
Whipshots Strawberry Will Arrive This Month as a Limited-Edition
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Canned RTD Tea Cocktails
Owl's Brew Launches the New Flavors and Packs Ahead of the Summer
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Animal-Free Beverages
Nestlé's Cowabunga Drinks are Made with Perfect Day's Animal-Free Whey
Adaptogenic Probiotic Tonics
Good Wolf Makes Beneficial Canned Drinks with a Base of Water Kefir
Non-Alcoholic Canned Cocktails
The Wild Tonic Wanderer Series Features Four Flavors
Party-Ready Mini Cocktails
The Drinks Bureau Makes Fun, Playful 10% ABV Cocktails in 150ml Cans
Energy-Boosting Protein Drinks
REBBL AWAKE+ PROTEIN Drinks Come in Three Varieties
Oat-Based Holiday Smoothies
Booster Juice Has Just Added a New Oat Nog Smoothie for Christmas
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Milk Thistle-Infused Beverages
GLOW Sparkling Hydration is a Functional Beverage
Transparent Farm-to-Can Cocktails
Anytime Spritz Boasts 100% Transparent & Sustainable Ingredients
Caffeinated Alcoholic Coolers
Hooch Launches an Enhanced RTD Canned Range Called Soopa Hooch
Performance-Boosting Beverages
These Sparkling Energy Drinks Boost Physical & Mental Performance
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
Monthly Mocktail Subscriptions
Raising the Bar Offers Sustainable Mocktail Kits On-Demand
Non-Alcoholic Cocktail Campaigns
The Everleaf 'Try January' Campaign Will Offer Free Drinks
Alcohol-Free Canned Cocktails
J2O Mocktails Come in Three Delicious Flavors with Natural Infusions
Hangover-Fixing Pop-Ups
The Pho-Fix Shares Free Bowls of Pho and IV Drips
Botanically Brewed Canned Cocktails
Wild Folk's Zero-Proof Cocktails Take Cues from Foraging
Fruity Fatigue-Fighting Drinks
Jack in the Box Adds Two New Red Bull Infusions to Its Menu
Coconut Water Cocktails
Mother’s Milk Spikes Coconut Water with Vodka, Plus Shiso and Mint
Hangover-combating Hydration Drinks
GLOW Sparkling Hydration is Your Ultimate Hydration Companion
Single-Serve Gin Cocktails
Tip Top's Gin Martini is Conveniently Packed into a 100ml Can
Wonky Fruit Cocktails
Served's Bar-Quality Canned Cocktails Feature Sustainably Sourced Fruits
Juicy Anti-Hangover Pouches
PrePear Positions 100% Korean Pear Juice as a Hangover Solution
Fruit-Forward Wine-Based Cocktails
Uptown Cocktails Melon Peppersmash Has a Range of Tasting Notes
Juice-Forward Mixology Assortments
Simply Mixology Elevates the At-Home Mocktail Experience
Sparkling Lavender Mocktails
Blind Tiger's Lavender French 75 Was Inspired by a Historic Cocktail
Gamer Enhancement Drinks
Sly Offers Gamers the Benefits They Need to Keep Playing
Hoppy Sparkling Waters
Hoplark's Sparkling Water Delivers the Hoppiness of Beer
Mindful Cocktail Menus
Free Spirited by Loews Hotels Shares Curated No- and Low-Alcohol Beverages
Nutty White Chocolate Drinks
Tim Horton's Has New White Chocolate Macadamia Flavored Drinks
Performance Power-Up Beverages
PLAYR1's Non-Carbonated Drinks Boost Performance & Mood
Ready-to-Drink Wellness Coffees
These Rokit Health Coffees are Conveniently Canned
Versatile RTD Cocktails
Diageo Debuts a Ready-to-Drink Cocktail Line Called The Cockail Collection
Zero-Proof Craft Mocktails
Recess Zero Proof Beverages are Boosted by Functional Ingredients
Boozy Tropical Ice Creams
Tipsy Scoop & 100 Coconuts Collaborated on a Limited-Edition Treat
Easy Drinking Canned Cocktails
These New Shake Baby Shake Flavors Have a 3.4% ABV
Collaborative Caffeinated Cocktails
Luckin Coffee Releases a New Low-Alcohol Coffee-Based Latte
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Nutritious Protein Milkshakes
The Shaken Udder Protein Milkshakes Come in Two Flavor Options
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Functional Canned Coffee Drinks
These New Lucky Jack Coffee Drinks Come in Two Varieties
Fruit-Infused Vodka Waters
Mom Water Features Zero Carbs, Zero Sugar & Flavors All Can Enjoy
Canned Premium Cocktail Refreshments
Easy Liquor Cocktails Come in Four Delicious Flavors
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Concentrated Customizable Drink Mixes
These New Water Enhancers are Arriving Ahead of the Summer
Bartender Collaboration Apps
Drinktank is Changing the Way Brands and Bartenders Collaborate
Springtime Dessert Liqueurs
Baileys Mint Choc Milkshake is Perfect for Boozy Shakes
Caffeinated Functional Sparkling Waters
Heywell x Foxtrot Supports Mood & Stress Management
Soothing Water Lily Beverages
Lily's Functional Non-Alcoholic Drink Features a Rare Adaptogen
Boozy Lime-Flavored Whips
Cardi B Launches the New 'Whipshots Lime' Flavor for the Summer
Martini-Inspired Mocktails
Mavrik Launched a Pair of Martini-Style Cocktails Without Alcohol
Asian-Inspired Canned Teas
Twrl Milk Tea Creates Shelf-Stable Plant-Based Drinks
Euphoric Hemp-Infused Mocktails
Cali Sober Makes Vibrant Canned Drinks with 5mg of THC
Vitamin-Replenishing Patches
The OnMi Hangover Relief Patch is Packed With Essential Vitamins
Fruity Alcohol-Free Martinis
Funkin Cocktails' Alcohol-Free Passion Fruit Martini is Ready to Sip
Spirit-Based Cold Brews
Kentucky Coffee's Hard Cold Brews Use Premium Coffee-Flavored Whiskey
Clarified Cereal Milk Cocktails
The Neon Milk Punch is Infused with Fruity Pebbles
Nostalgic High-ABV Cocktails
Dirty Shirley Extra Dirty is a Boozy Reimagining of a Childhood Drink
Mini Alcohol-Removed Wines
FRE's Single-Serve Alcohol-Removed Wines Come in 187ml Bottles
Simplified Cocktail Mixers
Fever-Tree Helps Consumers Recreate Bar Experiences at Home
Bar-Quality Canned Cocktails
The Wonderland Canned Cocktails from BrewDog Come in Five Flavors
Safety-Focused Holiday Mocktails
Allstate introduces Holiday Mocktails to Encourage Safe Driving
Rapper-Backed RTD Cocktails
Snoop Dogg and Dr. Dre Team Up to Launch the New RTD Cocktails
Cheeky Hangover Contests
Q Mixers Challenges People to Overcome the Hangover Fear
Outdoor Dining Canned Cocktails
Mixtons Canned Cocktails Now Come in Three New Flavors
Premium Non-Alcoholic Cocktails
Mocktail Serves Up the Best Parts of Cocktails Without Alcohol
Non-Alcoholic Craft Cocktails
Olé Mocktails are Premium Drinks Inspired by Classic Cocktails
Multipurpose Plant-Based Beverages
Moodrink is a Fully Foamable Drink to Add to Coffee & More
Alcoholic Matcha Mixers
Matcha no Osake Quickly Creates Flavorful Green Tea Cocktails
Espresso-Infused Milk Punches
Caravan Concocted a Clarified Coffee & Amaretto Milk Punch Cocktail
Rapper-Approved Cannabis Drinks
These Cannabis-Infused Beverages Were Created with Snoop Dogg
THC-Infused Mocktail Refreshments
BLNCD Naturals Mocktails Come in Two Flavors
Alcohol-Free Highball Cocktails
Everleaf and Tayēr + Elementary Created a Juicy, Spicy Mocktail
Replenishing Mineral Water Campaigns
Crazy Water's Crazy Dry January Makes Not Drinking Fun
Absinthe Milkshakes
Peche's Adult Milkshakes are Novel and Nostalgic
Goji-Flavored Vodka Beverages
Tart Berry and Green Tea Flavors Meet in Goji Soju
Honey-Sweetened Sparkling Cocktails
Fizzy Beez Makes Full-Flavored Sparkling Cocktails with Honey
Non-Alcoholic RTD Cocktails
Tilden Launches Two Ready-To-Serve Non-Alcoholic Cocktails
St. Patrick's-Themed Liqueurs
Baileys Vanilla Mint Shake Creates Green-Hued Recipes
Vibrant Wine Alternatives
Kally Crafts Non-Alcoholic Drinks with Fruit, Botanicals & Verjus
Non-Alcoholic Canned Cocktails
Molson Coors Debuts Roxie, a Line of Non-Alcoholic Canned Cocktails
Anti-Hangover Drinks
Morning Fresh Reenergizes the Body with Vitamins, Proteins & Electrolytes
Alcohol-Infused Ice Cream Pouches
Lotte's Coolish Debuts New Frozen Cocktail Pouches
Clarified Milk Punch Cocktails
Split by New Alchemy Distilling is Clean-Label and Ready to Drink
Cereal-Inspired Protein Shakes
Koia Created a Trio of Sweet, Nostalgic Vegan Protein Shakes
RTD Alcohol-Free Spritzes
Abstinence Spirits' Aperitivos are Low-Sugar & Naturally Colored
Fake Mocktail Launches
Celsius and Mamitas Collaborated on April Fool's Special This Year
Zero-Proof Sparkling Beverages
TÖST Makes Sparkling Drinks with No Alcoholic Fermentation
Alcohol-Free Soft Drinks
ZAG Drinks' Social Softs are Designed for Adult Drinking Occasions
Autumnal Boozy Whipped Creams
Pumpkin Spice Whipshots is a Fall-Themed Vodka-Infused Whipped Cream
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
Limited-Edition New Year Milkshakes
These New Shake Shack Shakes Come in Two Varieties
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Comforting Hangover-Helping Menus
Domino's Just Debuted a New Hangover Menu in the Netherlands
Tropical High-ABV Beverages
Seagram's Escapes Spiked Share Refreshment & a Higher Alcohol Content
Shaken Single-Serve Cocktails
Funkin's Shake and Serve Helps Staff Quickly Serve Quality Cocktails