October 2017 alcohol trends include products that try to prevent the dreaded hangover, as well as infusions of alcohol in traditionally non-alcoholic food and beverage items.
An example of the former is Riley&Riley, which is a newfound company that seeks to cure hangovers in those seeking to avoid them. The product comes in beverage form and contains vitamins, caffeine, amino acids and "hydration salts," that work as a healthy alternative to the greasy breakfasts most people turn to the morning after drinking.
An example of the latter is Shake Shack's Jack & Karen Milkshake, which contains a blend of frozen strawberry custard and Prosecco, along with toppings like whipped cream, rainbow sprinkles and raspberry dust.
Top 60 Alcohol Trends in October
59
Compartmentalized Dish Trays
'The Lift' Dish Rack Offers a Place for Every Kitchen Item
58
AR Beer Labels
This Snoqualmie American Pale Ale Boasts an Interactive Label
57
Interaction-Encouraging Grills
David Rockwell's 'Caliber Grill' Promotes Social Interaction
56
Celebratory Beer-Repellent Sneakers
The 'Adidas Munchen' Have Been Beer-Proofed for Oktoberfest
55
Sparkling Tea Beverages
The Crisp, Dry and Unsweetened SOUND Sparkling Tea Elevates Tea Rituals
54
Airport Lounge VR Trips
Bacardi and Virgin Atlantic Team Up for VR Experience in Airport Lounge
53
Luxurious Bottled Cold Teas
Malou Tea Atelier Offers Highly Sophisticated Branding
52
Hangover Prevention Shots
Riley&Riley Offers Drinkable Solutions for Preventing a Hangover
51
Graffiti-Inspired Beer Labels
2Kids Brewing Co. and Chargefield Created Street Art Beer Packaging
50
Alcohol-Filled Baubles
Lakes Distillery's Christmas Baubles are Filled with Gin, Whisky and Vodka
49
Youthful Sparkling Wine Bottles
Miniblack by Freixenet Integrates a Glass Into the Packaging
48
Bike-Friendly Beer Packaging
Vals Nat's Solution for Carrying Beer Appeals to Cyclists
47
Contemporary Double-Walled Drinkwear
The 'Li-wai' Series Puts a Modern Twist on Chinese Ceramics
46
Celebratory Beer Cups
Bud Light's Light-Up Beer Glass Celebrates NFL Team Touchdowns
45
Shirt-Scanning Stain Detectors
The X-Spect Can Decipher Chocolate Syrup from Red Wine
44
DIY Craft Beer Appliances
The 'HOPii' Personal Brewer Creates Craft Beer Right from Home
43
Spiralled Wine Accessories
Woo Collective's 'Liquor Perfection' Removes Bitterness from Beverages
42
Attachable Drink Coasters
The 'Barnacle' Coaster for Drinks Affixes Itself to a Beverage Container
41
Elegant Wine Decanters
The 'Eto' Wine Decanter Features a Metal Top and a Glass Base
40
Cultural Shift Retailer Adaptions
E-Mart is Now Offering Food for its 'Honsul' Customers
39
Sparkling Cannabis Beverages
The Legion of Bloom's 'Terpene Champagne' Features Cannabis Terpenes
38
Craft Beer-Specific Mugs
The 'KRAMSTEIN' Craft Beer Steins Enhance Artisan Libations
37
Effervescent Low-Carb Cocktails
The SpikedSeltzer Drinks are Made with Cold-Pressed Fruit Essence
36
Hybrid Citrus Coolers
Trader Joe's Launched a Sweet and Sour Calamansi Drink
35
Boutique Nail Salons
LA's Côte Offers the Average City-Dweller a No-Nonsense Beauty Experience
34
Responsible Alcohol Consumption Campaigns
Heineken is Getting to the Bottom of Drinking & Driving
33
Sparkling Lavender Waters
DRY Sparkling's Lavender Flavor is Ideal for Botanical Cocktail Blends
32
Stuffed Bread Bites
Cole's 'Middles' Boast Unconventional Fillings Like Mac & Cheese
31
Fizzy Cannabis Drinks
Keef Sparkling is a No-Sugar, Low-Calorie Adult Beverage
30
Red Mortar-Covered Wineries
Extrastudio Has Designed a Former Winery With a Bright Facade
29
Dialect-Accepting Vending Machines
The Swedish Coca-Cola Vending Machine Takes Language as Payment
28
Childhood-Themed Vodkas
Fire Fang Vodka Was Inspired by Playful Childhood Habits
27
Beer-Based Cosmetic Collections
Manufaktura Offers Cosmetic Products Based in Czech Beer
26
Seafood-Flavored Gourmet Crisps
Yorkshire Crisps' Upscale Flavor Was Inspired by Fish and Chips
25
Sediment-Catching Wine Glasses
The 'Vacanti Spirale' Features a Corkscrew Twist at the Bottom
24
Hop-Infused Haircare
Farmaervas' Urban Men Collection Includes Hops Extract as an Ingredient
23
Micellar Cleansing Wipes
MAC Cosmetics' Facial Cleansing Wipes are Infused with Micellar Water
22
Silkscreen Wine Bottles
This Glass Wine Bottle Touts an Unconventional Shape and Lable-Less Design
21
Nine-Pin Wine Bottles
Kiko Calvo's 'Strike' Novelty Wine Bottles Resemble Bowling Pins
20
Local Honey Alcohol
Ethanology's 'Mel Vocatus' is 80 Proof Liquor Derived Completely from Honey
19
Citrusy Cold Brews
Rise Brewing Co.'s Newest Flavor Melds the Taste of Orange and Coffee
18
Slightly Sweetened Canned Cocktails
Cooper Spirits' Slow & Low Rock & Rye Contains Raw Honey
17
LA-Inspired Ramen Shops
We Have Noodles is a Brand New Ramen Shop in Los Angeles' Silver Lake
16
Metallic Wine Bottles
Tank Garage Winery Created a Vintage-Inspired Chrome Wine Bottle
15
Value-Based Job Boards
Key Values Helps Tech Companies Hire Engineering Teams With Aligned Values
14
Confusingly Clear Milky Waters
Suntory is Releasing Transparent Milky Tea-Flavored Water Bottles
13
Wine-Infused Milkshakes
Shake Shack is Introducing the 'Jack & Karen Shake' with Prosecco
12
Icewine-Inspired Whiskys
Glenfiddich's 'Winter Storm' is Finished in Canadian Icewine Casks
11
Cannabis-Infused Craft Beers
Long Trail Brewing Company's CBD Beer is Made With Local Farmers
10
Intense Honey Liqueurs
Joseph Cartron's Heather Flower Honey Liqueur Mixes Only Honey and Alcohol
9
Paradoxical Community Engagement Apps
The JOMO App Encourages You to Spend Less Time On Your Phone
8
Spiced Pumpkin Cough Drops
CVS Health's Cough Suppressant Drops Adopt an Autumnal Flavor
7
Sweet Craft Shandies
Old Tomorrow's Honey Ginger Shandy is Sweet and Satisfying
6
Sustainable Waste-Based Vodkas
Misadventure & Co Creates Its Vodka from Old Bread Products
5
Limited-Edition Cherry Beers
The Redd's Black Cherry Ale is Fresh, Fruity and Fragrant
4
Livestreaming Q&A Apps
'Askedoo' Helps Users Take Question and Answer Sessions Live
3
Honey-Infused IPAs
Hiver's Honey IPA Combines the Bitter Taste of Hops with the Sweetness of Honey
2
Biodynamic Applesauce Snacks
This White Leaf Provisions Snack Has Ecologically Grown Ingredients
1
Honeyed Cream Ales
Genesee Brew House's Orange Honey Cream Ale is Crisp and Citrusy
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Remixed Lemonade Drinks
New 7 Brew Lemonades Incorporates Flavors Like White Chocolate & Berry
Bodycare-Inspired Drinks
Lush Middle East and Home Bakery Reimagined Favorite Products as Drinks
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Cocktail-Themed Holiday Campaigns
Aperol is Initiating 'Aperolidays' in 2025
Mini Cocktail Cans
The Cocktail Collection Mini Cans are 100ml and Ready to Drink
Functional Cafe Wellness Shots
Starbucks and Sol-ti Partnered for Two New Wellness Refreshments
Runner-Focused Non-Alcoholic Craft Beers
Tilray Brands Expands Runner’s High Brewing Distribution
High-Dose Relaxation Beverages
Savvy Launched 'Calm Water' as an RTD Functional Beverage
Premium THC Beverages
Onward Beverages Refresh Adults with Flavors Like Sea Salt Margarita
Rapper-Approved Functional Drinks
Snoop Dogg and Harmony Craft Beverages Launch Iconic Tonics
Milkshake-Inspired Body Mists
The Ellis Brooklyn Milkshake Collection Shares a Fruity Floral Trio
French-Inspired Functional Drinks
Journée Uplifts the Mind-Body with Natural Caffeine & Mushrooms
Whimsical Halloween Drinkware
Starbucks Unveils its 2025 Halloween Drinkware Collection
Après-Ski–themed Vodka Launch Parties
Holiday Vodka Makes Its Entry into the New York Market
Functional Non-Alcoholic Drinks
Verse Announces Rapid Expansion and Next-Gen Product Line
Edible Cocktail Shots
BUBL Cocktail Shots Debuts an Unconventional Approach to RTD Beverages
Gen Z-Influenced Drink Menus
These New McDonald’s CosMc Drinks are Headed to Over 500 Locations
Intimate Alcohol-Free Campaigns
CleanCo and Lovehoney Joined Forces for Anything But Dry January
Spring Cocktail Menus
Applebee's Launched a Drink Menu With Celebrity Spirit Collaborations
Dubai Chocolate-Style Espresso Martinis
The Drinks Bureau Put a Viral Spin on a Coffee Cocktail
Functional Effervescent Mushroom Drinks
These Water Junkie Drinks Come in Three Varieties
THC-Infused Beverage Lines
Gigli Has Emerged as a Disruptive Force in the Cannabis Beverage Market
Nootropic-Packed Alcohol-Free Cocktails
These New Smiling Wolf Drinks Feature a Functional Recipe
Chilled Autumnal Retailer Refreshments
The 7-Eleven Fall Drinks Have Made Their Official Launch
Social Media-Inspired Vodka Drinks
VK Squashka Responds to the Popularity of Tiktok Recipes
Hop-Infused Sparkling Water Campaigns
HOPWTR Debuts the 'Drink Whatever You Want' Campaign
Exclusive Fashion Brand Drinks
Marc Jacobs x Happier Grocery Drop 'THE SMOOTHIE BY MARC JACOBS'
Healthy Aging Drink Mixes
Nestlé Vital Nutritional Drinks Target Midlife and Senior Consumers
Alcohol-Free Nitro Cocktails
Funkin Launched an Alcohol-Free Strawberry Daiquiri and Piña Colada
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Science-Backed Wellness Shots
More Labs Expands into Sprouts Farmers Market Locations
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Non-Alcoholic Adaptogenic Spritzers
Ginny's Functional Social Tonics Support Stress Relief & More
Premium Alcohol Beverage Alternatives
Highpour Spotlights Its Premium THC Seltzers and Margaritas
THC-Infused RTD Launch Events
TeaPot Hosted a New Beverages Launch Event in Toronto on 4/20
Canned Spiked Lemonades
Minute Maid Spiked Vodka Lemonade Shares No Fizz & 5% ABV
Indian Alcohol-Free Shots
Jigger Launches a New Non-Alcoholic Shot for Indian Consumers
Ready-to-Sip Sparkling Cocktails
On The Rocks Cans Meet the Demand for Premium, Portable Cocktails
Cocktail-Inspired Lip Balms
Omy Launched Lip Drinks Inspired by Negronis, Palomas and Punch
Layered Beverage Flights
Starbucks Reserve's Paradise Pour Duo Flight Pairs Visually Unique Drinks
Sparkling Social Beverages
Mingle Mocktails is Leveraging April Fool’s to Launch Pomegranate Spark
Spooky THC Seltzer Campaigns
Delta Named Its Drink "The Unofficial Beverage of Adult Halloween"
Night Out-Inspired Canned Cocktails
The WKD Cocktail RTD Range Features Three Flavors
Beaded Beverage Carriers
Six Specialty Drinks are Coming to McDonald's This Spring
Functional Kava Shots
Kavayn's Kava-Infused Spirits are a Calming, Feel-Good Alcohol Alternative
Mocktail-Inspired Prebiotic Sodas
poppi Shirley Temple is Arriving for the New Year
Athletic Demand-Driven Beverages
These New BOOST Drinks Help with Hydration and Energy
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Sugar-Free Watermelon Liquid Supplements
More Labs Debuts a New Flavor of Its Morning Recovery
Day-to-Night Infused Drinks
Kick Fizz's Day Drinking & Evening Buzz Suit Different Occasions
Non-Alcoholic Spirit Campaigns
Seedlip Celebrates 10 Years with 'Yeah, It’s a Drink'
Emotional Introspection Drinking Experiences
Suntory's Glass and Words Bar Concept is Novel
Juicy Vodka Cocktails
Holla Spirits Launched Two Nostalgic, Flavor-Forward RTD Cocktails
Mocktail-Inspired Energy Drinks
Bloom Nutrition Made a Shirley Temple Sparkling Energy Beverage
Authentically Flavored Drink Ranges
Milo's New Refrigerated Beverages Come in Three Varieties
Alcohol-Free New Year Campaigns
DASH and Dry January Partnered on a New Campaign
Supercharged Canned Cold Brews
Unconform Combines Arabica Coffee, Oat Milk and Nootropics
Cocktail-Inspired Beers
Tip Top Cocktails' Kindred Spirits Series Explores Brewery Collabs
Winter-Ready Seasonal Beverage Menus
The Coffee Bean & Tea Leaf Debuts New Seasonal Beverages
Anti-Hangover Jelly Supplements
The day-guard Pre-Alcohol Vitamin Jelly is Clinically Backed
Anti-Hangover Gummy Supplements
The UNDO Pre-Alcohol Support Gummy Can Be Taken Before Drinking
Nostalgic Canned Cocktails
A Classic Fair Refreshment Inspired Shake Up Cocktails
Mocktail Advent Calendars
Upside Drinks' Festive Countdown Shares Curated Non-Alcoholic Cocktails
Relaxing Martini-Inspired Campaigns
Ketel One Vodka Debuts 'The Spirit Advisor's Day Off'
Premium Alcohol-Free Wines
Hand on Heart Advances the Movement Toward Mindful Consumption
Modular Beverage Systems
Bevi's Journey Juice and Joss Shots are Available as a Combo
Fruit-Forward Alcoholic Beverages
Phillips Distilling Co. Debuts SixSip Hard Refreshers
Colorless Canned Cocktails
Ghost Labs' Remixed Minimalist Cocktails are Completely Clear
Vibe-Focused Hemp Drinks
Tattersall Functional Beverages Debuted Two New Expressions
High-ABV Punch-Style Cocktails
Jack Daniel’s Country Cocktails Bolder Range Has Two New Flavors
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Edgy Holiday Beverage Campaigns
Dutch Bros Coffee Debuts Its New Beverages for the Holiday Period
Naturally Flavored Alcohol-Free Vodkas
These Alcohol-Free Flavored Vodkas are Vegan and More
Premium Vodka Cocktails
Smirnoff's Newest Ready-to-Drink Offerings are Boldly Flavored & Nostalgic
Low-Alcohol Canned Wines
Tuttavia Entices Young Adults Looking for Lighter Alcohol Options
Drink Coaster Phone Cases
The Ultimate Signal-Free Party by Captain Morgan Encourages Presence
On-Tap Alcoholic Lemonades
Hooch Draught Brings the Brand's Libation to the Bar in a New Way
Artisan-Style Low-Calorie Cocktails
This Is Skinny Cocktails Come in Three Flavor Options
All-Hours Functional Mixers
Day & Night Drinks Reduce Hangover Effects & Support Next-Day Recovery
Winter Cocktail Infusion Kits
Re:bloom Infusions Spotlights Its Best-Selling Winter Kits
Refreshing Tropical Mocktails
Peet's Summer 2025 Mocktail Bar Items Reimagine Classic Cocktails
Anti-Inflammatory Beverages
Pain Punch Targets Low-Grade Inflammation Linked to Premature Aging
All-Natural Soju Cocktails
Wild Mannered Fuses Cultural Heritage and Contemporary Beverage Trends
Cocktail-Inspired Shower Foams
Margaritas & Martinis Inspired Sundae's Whipped Body Washes
THC-Infused Bottled Cocktails
ORRA Boasts Premium Positioning and Cocktail-Inspired Sophistication
Nutritious Grab-and-Go Beverages
Elevate's Grab-and-Go Wellness Drinks Fuel "Business Athletes"
Refined Alcohol-Free Beer Ranges
Mash Gang Launched Three Alcohol-Free Beers to its Core Range
Low-Dose Cannabis Beverages
Wynk THC-Infused Seltzers Come in New 2.5mg and 5mg THC Options
Canned Vodka Tea Cocktails
The Betty Booze Ready-to-Drink Cocktail Range Has Two Options
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Non-Alcoholic Margarita Dispensers
Almave is Celebrating Cinco de Mayo with Work-Safe Margaritas
Cosmo-Inspired Beers
Tip Top Proper Cocktails & Holy City Brewing Collabed on CosmoALE
Road Safety Spirit Campaigns
The Captain of the Night Campaign Tackles Drunk Driving
One-Off Canned Cocktails
Curatif Crafted Two Bartender Spotlight Cocktails for Canned Cocktail Day
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Halloween-Themed Drink Carriers
The Target x Stanley Halloween Range is Darkly Stylish
Child-Friendly Calming Drinks
Mighties' Chill Drink Supports Nutritional & Emotional Needs in Kids
Branded Juice Cocktail Campaigns
These Ocean Spray Cocktails Revive the Classic Cosmopolitan
Fruity Protein Beverages
Tim Hortons' Protein Quenchers are Creamy, Fruity and Lactose-Free
Mixologist-Made Hydration Powders
Liquid I.V.'s Hydration Multiplier Mocktail Edition is Limited
Sporty Vodka Cocktails
Vodkade Tastes Like a Sports Beverage with a Kick
Mocktail-Inspired Sparkling Waters
These New bubly Sparkling Waters Come in Two Flavors
Zero-Proof Cocktail Kits
Raising the Bar and Zero Proof Nation Celebrate Dry July
Boozy Chocolate Whipped Creams
Chocolate Whipshots is Great for Milkshakes or Coffees
Mainstream THC Beverages
Target Expands Hemp-Derived THC Drinks Beyond Specialty Retail
Low-Dose Alcohol Alternatives
Nowadays Cherry is Zero-Proof, THC-Infused & Limited-Edition
Wrestling-Themed Co-Branded Alcoholic Beverages
WWE and Seagram's Escapes Spiked Partner
Shakeable Ready-to-Drink Cocktails
The Shak.r Cocktails Offer a Freshly Shaken Experience
Americana Cuisine Liqueurs
Lacey's Vodkashake Harkens Back to 1950s Diner Culture
Halloween Cocktail Capsules
Bartesian's Spooky Sips Collection Elevates Cozy Evenings at Home
Holiday Season Milkshake Menus
The Latest Rita’s Milkshakes Focus on Comforting Flavors
Portable Cocktail Packets
Mixxers' Premium Packets Share the Taste of Organic Ingredients
Bulk Artisan Cocktail Products
The Drinks Bureau Cocktails are Debuting New Formats
TV Personality-Supported Beverage Campaigns
Lucky Energy Drink Taps Brittany Cartwright
Festively Spiced Sparkling Waters
HOP WTR Spiced Apple is an Alcohol-Free Seasonal Refreshment
Collaborative Seasonal Drinking Campaigns
Fat Tuesday and 818 Tequila are Ready for the Summer
Holiday Margarita Cocktail Kits
Cointreau Unveils the 'Make Your Eggnog a Margarita' Kit
Alcohol-Free CBD Beverage Menus
The Alchemist and TRIP Partnered for Dry January
Joyful Protein Milkshake Campaigns
Shake Ya Can by Nurri Spotlights Fun, Approachable Nutrition
Dessert-Like Bottled Milkshakes
These New Shaken Udder Milkshakes Come in Two Flavors
Ready-to-Drink Spritz Cocktails
The Funkin Cocktails Spritz Range Has Three Flavors
Fruit-Forward Morning Mocktails
Einstein Bros. Bagels is Debuting Made-to-Order Juice-Based Drinks
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Denver-Backed Alcohol Alternatives
DioniLife is Launching Two Non-Alcoholic Spirits
Bakery-Themed Cafe Beverages
These Black Rock Coffee Bar Drinks are Here for Dry January
Effervescent Protein Drinks
Protein Works Doms Proteinon Has 20-Grams of Protein Per Glass
Alcohol-Free Martini Kits
The Dash Dry January Dirty Martini Kit is Limited-Edition
Co-Branded Mother's Day Products
Sober(ish)™ and the Happy Can Join Forces for Mother's Day
Show-Inspired Alcohol Campaigns
Blake Lively X Dorota Reunite to Star in 'Sharing Good Tea' Spot
Festive Clear Protein Drinks
Voxberg's Mulled Wine Water Shake is Seasonally Inspired & Refreshing
Cocktail-Inspired Sorbet Cups
Gianni’s Cocktail Mini Pots Share a Boozy Kick from Real Spirits
Mature Refreshment Product Ranges
These ALDI Summer Adult Beverages Come in 20 Options
Seasonal Craft Mocktail Collections
KUL MOCKS Partners with Sprouts Farmers Market
Elevated Brunch Menu Refreshes
Sixty Vines Introduced Its New Brunch Menu
Low-Calorie RTD Vodka Cocktails
Crystal Light Debuts its 'Vodka Refreshers'
Retail THC Beverage Offerings
Target Expands its In-Store THC Drinks Selection
Burger-Infused Cocktails
Sunny's Lounge Serves a Bourbon Drink Infused with Smashburgers
Alcohol-Free Dessert Cocktails
Heavenly Desserts and CleanCo Partnered for Seasonal Treats
Luxurious Nitro Cocktails
Inversion Nitro Cocktails Capture the Texture of Freshly Shaken Drinks
Refreshed Cocktail Menu Variants
Be At One Introduced a Trial-Tested Menu Update