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Celebratory Beer-Repellent Sneakers

The 'Adidas Munchen' Have Been Beer-Proofed for Oktoberfest

— September 4, 2017 — Fashion
The 'Adidas Munchen' are a pair of beer-repellent kicks, available just in time for Oktoberfest.

Those partaking in the annual 18 day celebration can do so in style by sporting these worry-free pair of sneakers, that won't get spoiled by the series of festivities. Staying true to its original inspiration, these beer-colored, rich brown sneakers feature unique, one-of-a-kind detailing. "Prost," the German word for "cheers" can be read above Adidas' defining triple stripe signature, replacing the brand's traditional eponymous mark. A detailed heel embroidery continues to pay homage to the celebration, with a design that's supposed to match one's Lederhosen.

Adidas' Oktoberfest sneakers are completed with Bavarian leather and a durable DPBR coating, which promises to help one make it through the folk festival, with a fresh pair of kicks.
Trend Themes
1. Beer-repellent Footwear - The development of innovative footwear that can resist beer stains and spills presents disruptive innovation opportunities for the fashion industry.
2. Celebratory-themed Sneakers - The creation of celebratory-themed sneakers that cater to specific cultural events and festivals provides opportunities for brands to create limited editions and build a loyal customer base.
3. Sustainable Coating Technology - The use of durable, sustainable coatings that can provide stain and spill resistance presents opportunities for companies in the sustainability and chemical industries.
Industry Implications
1. Footwear - Footwear companies can leverage beer-repellent technology to create innovative products that cater to various occasions and increase their market share.
2. Fashion - Fashion brands can create celebratory-themed collections that resonate with specific cultural events and festivals, thereby capitalizing on seasonal trends and demand.
3. Sustainability - Sustainability-focused companies can explore the use of durable, eco-friendly coatings that can offer resistance to beer stains and spills, thereby improving product longevity and reducing waste.
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