The Au Vodka x Tango Drinks Come in Two Flavor Options
Michael Hemsworth — May 14, 2026 — Lifestyle
References: auvodka & thespiritsbusiness
The Au Vodka x Tango range has been developed through a partnership between the Carlsberg Britvic-owned soft drink brand and the vodka company as a series of ready-to-drink (RTD) options perfect for summertime enjoyment. The drink range starts off with the premium Au Vodka spirit that's paired with the Tango soft drink to achieve a crisp, recognizable flavor that's suited for enjoyment straight from the can or poured over ice. The drinks come in two flavors including Apple and Orange, which each have a 5% ABV to have them sit comfortably within the existing RTD options on the market.
Chief Marketing Officer, Carlsberg Britvic Munnawar Chishty spoke on the Au Vodka x Tango range saying, "Tango has always been known for bold flavour and personality. Bringing our iconic Apple and Orange flavours into ready-to-drink alcohol with Au Vodka creates an exciting new opportunity for consumers. This collaboration reflects the growing crossover between soft drinks and alcohol, particularly within the flavour-led ready-to-drink market.”
Chief Marketing Officer, Carlsberg Britvic Munnawar Chishty spoke on the Au Vodka x Tango range saying, "Tango has always been known for bold flavour and personality. Bringing our iconic Apple and Orange flavours into ready-to-drink alcohol with Au Vodka creates an exciting new opportunity for consumers. This collaboration reflects the growing crossover between soft drinks and alcohol, particularly within the flavour-led ready-to-drink market.”
Trend Themes
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Soft-drink Alcohol Hybrids — These hybrids blend recognizable soda profiles with alcohol, creating new category-defining products aimed at mainstream consumers.
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Flavor-led RTD Expansion — A focus on iconic fruit flavors is shifting premiumization in canned cocktails toward flavor familiarity rather than solely provenance or craft credentials.
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Brand Collaborations in Beverage — Cross-category partnerships between legacy soft drink and spirit brands are enabling rapid market entry and distinctive co-branded offerings that attract loyal customers from both sides.
Industry Implications
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Alcoholic Beverage Manufacturing — Co-created RTDs require production processes that balance spirit integrity with soda carbonation, altering sourcing and formulation practices.
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Soft Drink Retailers — Retail channels are seeing shifts in assortment demand as shoppers seek recognized soda flavors in alcoholic formats, affecting shelving and promotion strategies.
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Packaging and Canning Solutions — Innovations in lightweight, resealable, and chilled-can technology are becoming critical to preserving flavor and functional convenience in hybrid canned drinks.
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