Einstein Bros. Bagels is expanding its breakfast beverage menu with Morning Mocktails, a range of fruit-forward, made-to-order juice-based drinks that pair perfectly with bagels and shmears, and egg sandwiches. The lineup introduces fresh, alcohol-free options like Passion Fruit Sunrise (orange juice, lemonade and passion fruit) or the Energy Spritz (dragon fruit and Monster Energy) for a caffeinated boost and others that center on bright, refreshing and tropical flavor combinations.
As part of the launch of the Morning Mocktails, Einstein Bros. Bagels is introducing an All-Day Happy Hour Special. For just $5.99, guests can choose any classic or signature fresh-baked bagel with any cream cheese shmear flavor to pair with their desired Morning Mocktail. With this combo, there are tons of complementary pairings to explore.
What's Driving This Trend
- Morning Mocktails
- There is potential in expanding non-alcoholic beverage options to cater to health-conscious consumers looking for refreshing morning drinks.
- Fruit-forward Flavors
- Leveraging exotic and tropical fruit flavors can attract adventurous eaters and drinkers who seek unique taste experiences.
- All-day Happy Hour
- Implementing all-day promotional pricing can drive customer traffic during non-peak hours by offering value-added combinations.
Who This Affects Most
- Beverage Industry
- The beverage industry is expanding with an increased focus on non-alcoholic drinks that offer unique flavors and health benefits.
- Quick Service Restaurants
- Quick service restaurants are tapping into the demand for versatile menu offerings by integrating innovative beverages with traditional food pairings.
- Health and Wellness
- The health and wellness industry is evolving with consumer interest shifting towards natural, energy-boosting drinks without alcohol content.
