These narrative retail displays range from candy brand product galleries to interactive gaming kiosks that spotlight product information in a unique, and engaging way. Consumers' growing desire for sensory and experiential shopping has lead many brands to incorporate workshops, and storytelling merchandising into their brick-and-mortar locations.
Standouts include grocery chain Waitrose's in-Store shelving which is accented with recipe cards that inspire shoppers to cook with fresh product at home. Additionally, examples like The Body Shop's Bond Street flagship in London feature ingredient-inspired imagery that adorn outdoor store windows. This focus on fresh and natural ingredients enforces the brand's core values while drawing visitors in with bright colors and visuals.
Other narrative retail displays to take note off include the PEZ Visitor Center in Orange, Connecticut, which doubles as an interactive candy shop, and product gallery. In addition to sampling the brand's tasty products, visitors can take their family on a heritage tour spotlighting the history of PEZ and its many collectible dispensers.
40 Narrative Retail Displays
From Candy Brand Product Galleries to Interactive Gaming Displays:
Jana Pijak — Oct 27, 2017 — Business
40
Multidimensional Cosmetic Window Displays
The Body Shop's New Display Markets Its Superfood Masks
39
High-Tech Beauty Bars
The Skinfood Concept Shop Features Tech-Integrated Displays
38
Futuristic Foodie Pop-Ups
Jet.com's Fresh Story Pop-Up Sold Futuristic Food & Cooking Accessories
37
Multi-Sensory Liquor Shops
Pernod Ricard's Cruise Ship Store Educates and Inspires Consumers
36
Recipe-Themed Grocery Displays
Waitrose's In-Store Shelving Shares Meal Ideas with Shoppers
35
Pantry-Inspired Skincare Displays
This Skinfood Paris Popup Features Kitchen-Themed Shelving
34
Razor-Printing Pop-Ups
Gillette's 'RZR MKR' Showcases the History and Future of Razors for Men
33
Urban Fitness Brand Popups
The Nike + Run Club Shanghai Popup is Interactive and Futuristic
32
Wholesome Beauty Retailers
Skin Food's Queens New York Flagship Boasts Grocery-Inspired Displays
31
In-Store Makeup Stations
Make Up For Ever's New Flagship Store Features Go Pro Make Up Stations
30
Sneaker Heritage Festival Venues
The Nike Air Max Con Hong Kong Event Shows the Shoe's History
29
Wine Discovery Stores
This Winestore Features Clever Signage and an Interactive Tasting Station
28
Narrative Swedish Design Pop-Ups
Design Brand kikki.K Has Popped Up in London's Covent Garden
27
Candy Brand Product Galleries
The PEZ Visitor Center Makes Product Testing a Memorable Experience
26
Cultural Beauty Kiosks
Nordstrom's K-Beauty Counter Spotlights the Best in Korean Skincare
25
Tech Birthday Pop-Up Exhibits
The PAR-KING GINZA's Latest Exhibit Fetes Sony's 70th Anniversary
24
Olympic-Inspired Sports Shops
This Sports Pop-Up Shop is an Extension of a Museum Exhibition
23
Quirky Canadian Retail Concepts
The Drake General Store Sells Lovingly Curated Curiosities
22
Next-Gen Pop-Up Shops
This Concept Pop-Up Store Envisions the Store of the Future
21
Adventurous Retail Stores
The North Face's New Flagship is Inspired by Outdoor Adventures
20
High-Tech Maternity Stores
Thyme Maternity's Concept Store Targets Savvy Moms-to-Be
19
B2B Experience Zones
Legrand's 'Innoval' Experience Center in Mumbai Showcases its B2B Products
18
Interactive Gaming Console Displays
Best Buy's Nintendo Switch Display Features Interactive Videos
17
Vanity-Themed Cosmetic Displays
Mussler Beauty's Flagship Encourages Visitors to Test Products
16
In-Store Legwear Galleries
Wilford's Berlin Store Features a Legwear Gallery Inside
15
Wine Discovery Units
Etude's Countertop Display Promotes Discovery of a Wine's Origins
14
Multi-Sensory Cognac Shops
Martell's Airport Spirits Store Promises an 'Art de Vivre' Experience
13
In-Store Apothecary Bars
Naturopathica's NYC Store Boasts a Healing Bar with Natural Remedies
12
Star Athlete Activewear Flagships
The Air Jordan Flagship in Hong Kong is a Brand Fan's Dream
11
Aural Footwear Tours
Foot Locker Audio Tours Show Off Sneakers with Museum-Like Methods
10
Tablet-Powered Apparel Stores
Timberland's Connected Store Encourages Discovery with NFC Tablets
9
Mixed Reality Cognac Displays
Rémy Martin's Alcohol Display Comes to Life with Microsoft HoloLens
8
RFID Wine Displays
Vistasys' Information Kiosk Scans Wine Bottles to Reveal Product Facts
7
Interactive Smartwatch Displays
This Display for the GO Sport Smartwatch is a Hands-On Experience
6
Digitized Retail Directories
Moscow's Central Children's Store Boasts Connected Product Displays
5
Dynamic Wine Signage
Total Wine and More's Retail Signage Uses Video to Reveal Product Origins
4
Touchscreen Fashion Displays
At Harrods, Adidas Uses an Interactive Product Browser to Model Goods
3
Smart Winterwear Mirrors
Superdry's Smart Retail Mirror Saves a Trip to the Dressing Room
2
Rooftop Produce Brands
IGA's 'Frais Du Toit' Brand Sells Organic Greens from Its Rooftop Garden
1
Narrative Wine Displays
Perch Interactive's Project is a Digitized Kiosk for Morino Valley Wines
Related Ideas
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Experience-Focused Workplace Furniture Showroooms
Allsteel's Experience Center Breaks the Mold
Biodegradable 3D-Printed Pop-Up Cafes
The Nescafé Dolce Gusto Neo Store is Eco-Focused
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Immersive Luxe Fashion Installations
The Burberry Streets Campaign Expands to South Korea
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Grocery Store Runway Shows
Lidl Created a Runway Show Inspired by London Fashion Week
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Contemporary Engaging Stores
New Balance Opens Unique Retail Concept Store on in Boston
Community-Driven Retail Stores
Stone Island's Munich Store Emphasizes the Importance of Community
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Supermarket-Style Pavilions
Venice Architecture Biennale's Latvian Pavilion Has a Familiar Form
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Upcycled Beauty Retail Interiors
Nina+Co Uses Salvaged Materials and Biotextiles for This Project
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
In-Store Beauty Sampling Kiosks
Ulta Beauty and SOS are Partnering to Promote Product Discovery
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Circular Shopping Experiences
The Stock Market by Selfridges is a Sustainable Shopping Experience
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Incredibly Vibrant Homeware Collections
IKEA's Nytillverkad Captures One's Eye Immediately
Retrospective Multisensory Installations
Cointreau's Experiential Townhouse Shares Brand Heritage
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Airport Skincare Pop-Ups
The Sol de Janerio Delícia Drench Pop-Up Was at Charles de Gaulle Airport
Colorfully Immersive Retail Experiences
Al-Jawad Pike Designs a Athletic Propulsion Labs Store
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Sculptural Shoe Activations
Briony Douglas Created a Striking Sculpture Exhibit for Browns Shoes
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Branded Design Exhibitions
The MUJI IS Exhibit is Running in New York Between May 18th & June 4th
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Inviting Contemporary Auto Dealerships
Rivian’s Spaces Aims to Disrupt the Auto Retail Space
Virtual Chocolate Stores
Lindt & Sprüngli USA Created Its First-Ever 3D Virtual Online Store
Red-Hued Store Interiors
Dan Brunn Designs Road to Awe's New Location in Manhattan
Attention-Grabbing Retail Displays
Auo's Smart Shelf Displays Enhance the Customer Experience
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Fashion Retailer Photography Kiosks
The Photo by Fujifilm Concession is at Primark in Manchester
Immersive Flagship Tech Stores
Bang & Olufsen Inaugurates Its Flagship Store on New Bond Street
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Vibrant Museum Foyer Renovations
Studio Besau-Marguerre Transfroms Mk&g's Foyer
Perception-Challenging Art Exhibitions
Raise the Moral Studio Presents the Becoming Familiar Show
Leisure Activity Grocery Stores
The FreshTake Concept Grocery Store Blends Experiences
Vibrant Colorful Retail Spaces
Ringo Studio Designs a New Our Place Retail Space in Los Angeles
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Craft-Centric Retail Locations
LOEWE Amsterdam Opens with a Colorful Interior
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Artisan-Inspired Private Label Chocolates
These Tesco Chocolate Bars Come in 10 Varieties
French Modernism Luxe Retailers
The New Celine Store is Located on Paris' Rue Saint-Honoré
Pink-Tinted Artful Concept Stores
Isern Serra Designs the Moco Concept Store in Barcelona
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Japan-Expansive Physical Fashion Stores
Studio Nicholson Gets a New Store in Tokyo
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Physical Luxe Perfumerie Pop-Ups
CELINE Opens a New Haute Parfumerie Pop-Up in London's Harrods
Housing Crisis Presentation Campaigns
IKEA Woks with Shelter to Create Four Real Life Roomsets
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Cinematic Chocolate Experiences
Hershey's Great Candy Expedition Offers an Immersive Experience
Storybook Recipe Experiences
The Magical Pantry Brings Recipes to Life Through Fables
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Candied Fruit Show Kitchens
Co.arch Studio Designs a Slick Pop-up Space for Cesarin
Norwegian Coastline-Inspired Stores
Snøhetta Designs the Latest Holzweiler Store Location
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Dynamic Organic Store Displays
External Reference Decorates the La Manso Store in Barcelona
Stretched Retail Shelf Displays
The P1.875 HD from MDS Rise Enables Real-Time Marketing In-Stores
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Sustainable Travel Retail Chocolates
The Nestlé Sustainably Sourced Chocolate Range is Flavorful
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Demountable Wooden Retail Spaces
Architecture for London Designs Present & Correct's New Space
Adventure Travel Pop-Up Stores
Craghoppers Has Unveiled a Boutique Store in Kildare Village
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Confectionery Range Expansions
Spar Debuts Five New Candy Labels to its Line of Confectionery
Immersive Furniture Company Exhibitions
IKEA Unveils the Future Together Exhibition at MDW
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Cost-Conscious Candy Products
The Barratt Fun & Fantastic Range Includes Four Options
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Apothecary-Style Supplement Stores
The New GNC Flagship Boasts a Warm, Open, Inviting Atmosphere
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Updated Tech-Brand Store Locations
The New Apple Store is at Battersea Power Station
Conversation-Encouraging Retail Spaces
PlayLab Inc Creates a Flagship Store for MadHappy
Ceramic Tile Boutique Storefronts
Neri&Hu Design the New Piaget Storefront in Hong Kong
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Color-Accented Flagship Stores
The Valentino Flagship Store in London Recently Opened
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
California-Inspired Gallery-Style Stores
Studio FB Designs the New Frame Store in London
Vibrant Apartment Showrooms
&Tradition Designs the Under One Roof Apartment Showroom
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Book Pile Retail Decor
A London Aesop Store Gets a New Decor Definition by Sebastian Cox
Confectionary Graffiti Murals
The Jolly Rancher Gummies with Vibrant Street Art Designs Debuted
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Salad Dressing Cotton Candies
Chocolate Storybook Ranch Cotton Candy is Cool, Sweet and Tangy
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Pastel Palette Retail Stores
Aro Archive Opens Up a New Store Location in Shoreditch
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Virtual Convenience Store Concepts
Aldi Launches a Virtual Convenience Store Called Aldi Express
Convenience Store Condiment Collections
The Cottage Delight Convenience Range is Accessible
Updated Fresh Food Lines
One Stop Refreshes its Product Range to Offer Healthier and Fresher Items
Visual Merchandising Planning
Visulon Inc.'s is a Cloud-Based Enterprise Solutions Platform
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Minimally Designed Store Openings
London Opens its Door at the New Self-Portrait Store in Chelsea
Confectionary Candy Debuts
Hancocks Debuts a Series of Candies for the Autumn Season
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Modernized Confectionery Branding
MARICH Pancrafted Chocolates is Showing Off a Brand Refresh
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta
Material-Accented Dreamscape Exhibits
Solidnature Displays Its Material Prowess with a New Exhibit
Retail-Ready Cookie Displays
Rich's Retail-Ready Merchandiser Can Go from Freezer to Counter