Those who visit the 2023 Venice Architecture Biennale's Latvian Pavilion will find themselves in a setting that feels familiar, since the structure has been styled with aisled and rows of products that remind of a supermarket. In fact, there are 506 unique products that line the shelves of this "supermarket," each of which encourages reflection on exhibitions and national pavilions presented at the last decade of biennales.
On the fake store's one-dimensional shelves, visitors will find fake tins, cartons and boxes that revisit ideas previously presented in a playful way. This pavilion was made possible with the help of artificial intelligence, which made it possible for designers to create a high volume of products in a short period of time, all the while maintaining visual cohesion.
Why This Trend Is Growing
- Supermarket-style Architecture
- Designing buildings with aisled and rows of products, like in a supermarket, for unique and playful visitor experiences.
- Artificial Intelligence-aided Design
- Using AI to generate a high volume of products for creative projects such as immersive installations and pavilion designs.
- Reflectionary Exhibitions
- Encouraging visitors to reflect on previous decade's exhibitions and national pavilions through interactive and engaging means.
Industries Being Reshaped
- Architecture
- Designing unique and engaging public structures with new and familiar forms for temporary or semi-permanent use, such as at exhibitions and festivals.
- Artificial Intelligence
- Using AI in creative projects for generating new ideas, designs, and products in shorter periods of time with increased quality and cohesion.
- Experience Design
- Creating interactive and immersive experiences for visitors to engage with exhibitions, installations, and public spaces in new and memorable ways.
