Many of the top February 2015 interactive marketing ideas take advantage of winter as a selling point for products and services. For a lot of regions, this time of year brings harsh weather conditions and a lot of people experience the lows after the highs that Christmas and the holiday season brings.
Campaigns like Coca-Cola's Share a White Christmas, Virgin Holidays' Holiday Hypnosis stunt and Nest furnishing a gondola are examples of marketing that encourages interaction to uplift your own mood, as well as others. Another kind campaign is Audi's Swedish Snow Rescuers, which takes the form of an app that lets Audi drivers volunteer to go to the aid of non-Audi drivers that have gotten their cars stuck in the snow.
Top 55 Interactive Concepts in February
55
Outfit-Modeling Mirrors
Neiman Marcus' Memory Mirror Digitally Compares Outfits
54
Holistic Beauty Campaigns
Harrods's Happy New You Approaches Beauty with Products, Fitness & Food
53
Live Gaming Stunts
Bud Light Challenged a Fan to a Real Life Pac-Man Game
52
Nature Walk Simulators
Merrell's Virtual Reality Experience Highlights the Beauty of Nature
51
Contactless Donation Shops
This Interactive Display Window Collects Contactless Payment Donations
50
Experiental Scent Bars
Habitat Pure's Fragrance Bar Provides a Multi-Sensory Experience
49
Fragrant Experiential Pop-Ups
Glade's Pop-Up Boutique is Branded as One That 'Sells Feelings'
48
Comfy Furnished Chairlifts
This Living Room Gondola Gives Skiers a Warm Ride Up the Mountain
47
Retail Beacon Platforms
The GPShopper App & In-Store Beacons Enhance Retail Engagement
46
Temporary 12-Hour Stores
iZettle's Temporary Store Hosts Small Businesses for Just 12 Hours
45
Holiday Hypnosis Services
Virgin Holidays Has Paul Mckenna Induce a Vacation High on the Public
44
Self-Destructive Novel Campaigns
James Patterson's Private Vegas Book Promotion is Thrilling
43
Pop-Up Poker Restaurants
This Unique Pop Up Restaurant Has Diners Pay with Texas Hold-Em
42
Effortless Beer-Ordering Apps
The Bud Light Button App Helps to Order Beer in Just One Click
41
GPS Puppy Stunts
This Street Marketing Stunt Has Dogs Lead People to Discover Deals
40
Viral News Services
Snapchat and Vice Team Up in a New Business Experiment
39
Local Shopping Kiosks
American Express' Shop Small Helps You Experience Local Treasures
38
Promotional Restaurant Beacons
McDonald's Harnesses the Power of Piper for Targeted Marketing
37
Athletic Guacamole Campaigns
Avocados From Mexico's Football Campaign Appeals to Sports Fans
36
Content Sharing Apps
Plague Helps to Turn Photos, Links and Posts Viral
35
Silhouetted Kissing Booths
This Fun Kissing Booth by DENTISTE' Ecourages Affection in Public
34
Virtual Travel Simulators
British Airways Uses Virtual Simulation to Mimic the Joy of Travel
33
Recipe Infographic Campaigns
Knorr Brazil Will Turn Your Family Recipe Into a Typographic Poster
32
Motion Graphics Packaging
This Animated Drink Can Concept Makes Branding Design More Dynamic
31
Winter Rescue Apps
This App Lets Volunteer Audi Drivers Help Others Stuck in the Snow
30
Restroom-Rating Apps
The Charmin SitOrSquat App Gives You the Scoop on a Clean Place to Poop
29
Social Adventure Accounts
This Twitter Account Initiates a Choose Your Own Adventure Game
28
Storytelling Car Campaigns
Land Rover Works with an Author for This Mysterious Car Marketing Stunt
27
Incentivized Insurance Rewards
Oscar Health Insurance is Paying Customers for Walking Regularly
26
Cook-Encouraging Campaigns
Nestle La Lechera and Pati Jinich Inspire Latina Moms to Create Recipes
25
Rewarded Romance
Editor Laura McQuarrie Shares Romantic Marketing Incentives for Valentine's Day
24
Affectionate Video Games
Bjorn Borg's First Person Lover Kills Villains with Kindness
23
Fantastical Car Stunts
Nissan's Flash Dress Up Has Its Dayz Model Perform Magic
22
Creepy Networking Campaigns
This TV Marketing Stunt for 'Stalker' Scoped Out Profiles on LinkedIn
21
Tourist Simulator Billboards
This Travel Marketing Stunt Gives a Real-Time Tour of NYC
20
Underwater Phone Stores
This Unique Mobile Store is Situated Underwater in Dubai
19
Intoxicating Dating Stunts
Primus' Mobile Marketing Stunt Targets Guys on Tinder
18
Accommodating Loyalty Programs
The Expedia+ Travel Loyalty Program Lets You Cross-Collect Rewards
17
Custom Fitness Animations
Nike Rewarded the Most Active Nike+ Athletes with a Personalized Video
16
Responsive Wi-Fi Technology
This Smart Wi-Fi Technology Takes Advantage a User's Surroundings
15
Human Bank Machines
Santander UK's Fun ATM Machines are Loaded with Surprises
14
Gigantic Treadmill Races
Oxford Fitness Proves There's Room for Everyone to Workout
13
Virtual Ride Simulators
Kingfisher's Roller Coaster Simulator Took Fans on a Virtual Ride
12
Interactive Phone-Controlled Art
This Project Turns a Mobile Message into Vibrant Laser Beam Art
11
Magic Tablet Stunts
Fuhu's Tablet Ad Shows the Impressive Tricks Its Giant Navi Tablets Can Do
10
Snow-Sharing Machines
Coca-Cola Helps People Across the World Share Christmas with a Snow Machine
9
Zombie Donor Campaigns
This Health Campaign Takes Advantage of the Walking Dead's Popularity
8
Heartbreaking Crane Games
This Claw Vending Machine Delivers a Message About the Homeless
7
Dishevelled Suitcase Stunts
This Travel Insurance Advertisement Stages a 'Baggage Drama'
6
Virtual Portal Pranks
Pepsi's Time Tunnel Provides a Shocking Surprise in the City
5
Kind Travel Campaigns
Airbnb Challenges People to Do Something Good in the World with $10
4
Tissue Gifting Experiments
This Marketing Experiment from Kleenex Challenges People to Share
3
On-Demand Test Drives
Peugeot's New Car Test Drive Lets Twitter Users Try Out a Car Immediately
2
Automotive Web Shops
Rockar Hyundai Makes Buying a Car as Easy as Online Shopping
1
Cinematic Networking Campaigns
Taken 3's LinkedIn Marketing Stunt Promises Skill Endorsement
Related Ideas
Anti-Slop AI Pop-Ups
Anthropic Took Over a NYC Newsstand to Welcome Slowing Down & Thinking
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Cocktail-Themed Holiday Campaigns
Aperol is Initiating 'Aperolidays' in 2025
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
AI-Powered Digital Gifting Experiences
Prezzee's Magical Moments Delight Kids, Family & Colleagues
AI-Generated Holiday Messages
Prezzee is Delivering Personalized Communication from Santa Claus
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Valentine's Day Chocolate Campaigns
Godiva's 2026 Valentine's Day Campaign is Playful
Icy Winter-Themed Chocolate Candies
M&M'S Winter Blend is Arriving with New and Returning Treats
Gamified Holiday Promotions
Starbucks for Life Merrython Blends Gameplay with Prize Giveaways
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Wintry Retail Activations
ASOS will Host a Winter Wonderland Pop-Up in SoHo
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Romantic Retailer Basket Campaigns
The Asda Red Baskets are Arriving for Valentine's Day
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
In-Store Audience Analytics Platforms
Walmart Connect Mexico Deploys Advertima For Real-Time Store
Indulgent Wintertime Treat Campaigns
The Galaxy Hot Chocolate Campaign Embraces Winter Comfort
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Branded Holiday Baking Campaigns
Nutella and Hallmark Partnered to Celebrate the Festive Season
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Interactive Treat Campaigns
DQ Canada Launches its Loyalty-Based 'Falling Treats' Campaign
AI Retail Forecasts
Experts Outline how AI will Reshape Commerce By 2026
Playful Holiday Tracking Platforms
Google Santa Tracker Returns for Its 20th Holiday Season
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
Human-Centric Bank Branding Campaigns
TD Bank Group Launches the More Human Platform
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
AI Retail Concierge Systems
Puma’s In-Store AI Assistant Offers Multilingual Product Guidance
Conversational Search Ad Features
Google Unveiled AI Max for Search Campaigns
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Pick-Your-Own Bouquet Billboards
5,000 Tesco Mother’s Day Tulips Formed an Interactive Display
Affiliate Marketing Guides
Affiliate Marketing Prompt Book Provides 500+ Prompts for Marketers
Mood-Based AI Product Discovery
Starbucks Uses ChatGPT to Recommend Drinks Based on User Mood
AI-Powered Shopping Features
Target is Making Seasonal Gifting Easier, Personalized and More Fun
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Human Connection-Emphasizing Radio Initiatives
LG Electronics Has Introduced Radio Optimism
Music-Centric Holiday Campaigns
Yamaha is Running the Cheerful 'Unwrap Expression' Campaign
Holiday-Specific Conversational AI Agents
Tavus Debuts the festive AI Santa 2.0
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Pizza-Branded Reading-Encouraging Apps
Pizza Hut Has Introduced Its First-Ever BOOK IT App
Holiday Retail Campaigns
Walmart's WhoKnewVille is a Seuss-Inspired World of Festive Cheer
Winter Cocktail Infusion Kits
Re:bloom Infusions Spotlights Its Best-Selling Winter Kits
Humorous Hotel Campaigns
Marriott Bonvoy x Mercedes-AMG PETRONAS Formula One Launch a Social Ad
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Personalized Cake Pitch Campaigns
The Daymaker Startup Sends AI-Crafted Cake Pitches
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
Beauty-Branded Holiday Markets
L'Oréal Paris Partners with Toronto's Distillery Winter Village
Thoughtful Ice Cream Campaigns
DOVE® Ice Cream's #MiniWinMonday Emphasizes Minor Accomplishments
Experience-Enhancing POS Retail Apps
MomentScience Reveals MomentApps
Interactive Embrace Billboards
giffgaff's Huggable Poster Conveys the Feeling of Being Valued
Marketing Simulation Tools
Novela AI Marketing Simulation Trains AI Collaboration And Strategy
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Holiday-Themed Hospitality Experiences
Four Seasons Hotels and Resorts Announces Its Holiday Plans
AI-Powered Personal Shoppers
The New Perplexity Shopping Experience is Conversational
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Retailer-Branded Holiday Apparel
7-Eleven's New Seasonal Merchandise is Themed Around Christmas
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Playful Hide-And-Seek Holiday Campaigns
Chaumet's Holiday 2025 Campaign Film is Whimsical
Perks-Filled Activations
The Really Good Mood Machine by Uber Shares Feel-Good Surprises
Tasty Easter Activation Campaigns
The Mars Wrigley The Big Easter Bunny Off is Ready for Spring
Awareness-Raising Shoe Store Concepts
Soles4Souls Canada Highlights What's Important This Season
Presence-Boosting Bar Campaigns
'She's Got a Tab' Revives the SVEDKA Robot & Real-Life Connection
AI Social Assistants
ReplyHunt Boosts Social Media Engagement With AI-Powered Prospect Replies
AI-Powered Santa Toys
HeySanta Brings Artificial Intelligence into the Magic of Christmas
Festive Humanoid Campaigns
Humanoid Launched a HMND 01 Gift Wrapping Video
Omni-Compatible EV AI Assistants
Snowy AI Works on All Tesla Vehicles Built Since 2017
Interactive Robotic Demonstrations
GoLabs and GOTRAX Partner to Spotlight a New Golf Cart
Digital Accessibility-Focused Media Labs
Infinum Launches the Groundbreaking Empathy Lab Campaign
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
AI Sports Viewing Companions
Pizza Hut Debuted 'Hutty,' an AI Companion for March Madness
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Smart Gift Matching
Thoughtful AI-Powered Gift Adviser App Automates Gifting With Smart Reminders
Festive Fairytale Campaigns
Boots' Gift Happily Ever After Celebrates Meaningful Gifting
Festive Delivery Training Campaigns
Iceland Christmas Delivery Drivers Can Train for the Rush
Tax-Focused Marketing Campaigns
Intuit Debuts the Second Iteration of 'Now This is Taxes'
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
Dynamic In-Game Integrations
Adrenaline Interactive Unveiled Brand Fusion AI
Holiday Football Campaigns
The Chelsea FC Magic of Blue Campaign Brings People Together
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
Human-First Marketing Agencies
Alev Digital Prioritizes Human Creativity Over AI-Generated Content
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
Christmas Retail Delivery Campaigns
The Debenhams Delivered Campaign Was Created by Exposure
App Promotion Marketplaces
Boost Downloads And User Engagement With Indie App Santa’s App Features
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Christmasy Customer-Rewarding Retailer Campaigns
The One Stop 2025 Christmas Campaign Gives Back
Workday Break-Focused Campaigns
KitKat Debuts the 24/7 Teams Meeting Campaign Concept
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Personalized Present Campaigns
The Wonderbly Everyone’s Got Favourites Campaign is Rolling Out Now
Seasonal Spin & Win Campaigns
Spar Scotland Launches 'Spin into Spring' Game
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Physical-World Data Marketing
WPP Uses Google Earth AI to Predict Real-World Consumer Behavior
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Festive Musician-Led Campaigns
Smirnoff ICE Partners with Troye Sivan for the Holidays
Complimentary Snowmobile Rides
Polaris Delivers Complimentary One-Hour Sessions in February
Interactive Food Bank Partnerships
Häagen-Dazs and GiftAMeal Partnered on a New Campaign
Texting Coffee Campaigns
The Costa Coffee Hypeline Connects with Gen Z
AI-Powered Superapps
Grab Introduces AI Features That Simplify Decisions and Automate Daily Tasks
BFF-Themed Financial App Campaigns
Experian Embraces the Concept of 'Big Financial Friend'
Visual AI Interfaces
Collov Develops Camera-Based AI That Turns Images into Actions
B2B Sales Simulators
Belkins Challenge Gamifies Appointment Setting To Enhance Sales Skills
Warm Tech Holiday Campaigns
A Friend for Christmas is Samsung’s Tender Holiday Campaign Short Film
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Data-Activated Direct Mail Programs
AI Mail Predicts Homes Most Likely to Convert to Leads & Sales
Strategic Reward-Focused Retail Campaigns
WeShop Launches 'Shopping Starts Here' Campaign
Interactive Holiday Games
Easter Quest 2025 Creates Digital Scavenger Hunts For Families
Retail Marketing Advancements
Westfield Rise Debuts a Programmatic Targeting Solution For Malls
Immersive Elevator Holiday Experiences
Bramalea City Centre Hosted Santa’s Enchanted Elevator
AI Santa Companions
SantaAI Offers Personalized Conversations, Stories, And Advice For Children
Recycling-Focused Travel Campaigns
Coca-Cola and Merlin Entertainments Partnered for a Promotion
Streamlined Holiday Shopping
Yes, More & Co Simplifies Holiday Shopping With Daily SMS Deals
Creative Networking Tools
Designer Hikes Builds Community By Connecting Designers Outdoors
Personalized Holiday Videos
Naughty or Nice Video Creates Santa Videos With Photos And Facts
Conversation Starter Tools
Icebreakers Makes Meetings Engaging With Curated Conversation Prompts
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
AI Creative Emails
MagicMail Creates Fun, Themed Emails From Greetings To Invitations