Many of the top February 2015 interactive marketing ideas take advantage of winter as a selling point for products and services. For a lot of regions, this time of year brings harsh weather conditions and a lot of people experience the lows after the highs that Christmas and the holiday season brings.
Campaigns like Coca-Cola's Share a White Christmas, Virgin Holidays' Holiday Hypnosis stunt and Nest furnishing a gondola are examples of marketing that encourages interaction to uplift your own mood, as well as others. Another kind campaign is Audi's Swedish Snow Rescuers, which takes the form of an app that lets Audi drivers volunteer to go to the aid of non-Audi drivers that have gotten their cars stuck in the snow.
Top 55 Interactive Concepts in February
55
Outfit-Modeling Mirrors
Neiman Marcus' Memory Mirror Digitally Compares Outfits
54
Holistic Beauty Campaigns
Harrods's Happy New You Approaches Beauty with Products, Fitness & Food
53
Live Gaming Stunts
Bud Light Challenged a Fan to a Real Life Pac-Man Game
52
Nature Walk Simulators
Merrell's Virtual Reality Experience Highlights the Beauty of Nature
51
Contactless Donation Shops
This Interactive Display Window Collects Contactless Payment Donations
50
Experiental Scent Bars
Habitat Pure's Fragrance Bar Provides a Multi-Sensory Experience
49
Fragrant Experiential Pop-Ups
Glade's Pop-Up Boutique is Branded as One That 'Sells Feelings'
48
Comfy Furnished Chairlifts
This Living Room Gondola Gives Skiers a Warm Ride Up the Mountain
47
Retail Beacon Platforms
The GPShopper App & In-Store Beacons Enhance Retail Engagement
46
Temporary 12-Hour Stores
iZettle's Temporary Store Hosts Small Businesses for Just 12 Hours
45
Holiday Hypnosis Services
Virgin Holidays Has Paul Mckenna Induce a Vacation High on the Public
44
Self-Destructive Novel Campaigns
James Patterson's Private Vegas Book Promotion is Thrilling
43
Pop-Up Poker Restaurants
This Unique Pop Up Restaurant Has Diners Pay with Texas Hold-Em
42
Effortless Beer-Ordering Apps
The Bud Light Button App Helps to Order Beer in Just One Click
41
GPS Puppy Stunts
This Street Marketing Stunt Has Dogs Lead People to Discover Deals
40
Viral News Services
Snapchat and Vice Team Up in a New Business Experiment
39
Local Shopping Kiosks
American Express' Shop Small Helps You Experience Local Treasures
38
Promotional Restaurant Beacons
McDonald's Harnesses the Power of Piper for Targeted Marketing
37
Athletic Guacamole Campaigns
Avocados From Mexico's Football Campaign Appeals to Sports Fans
36
Content Sharing Apps
Plague Helps to Turn Photos, Links and Posts Viral
35
Silhouetted Kissing Booths
This Fun Kissing Booth by DENTISTE' Ecourages Affection in Public
34
Virtual Travel Simulators
British Airways Uses Virtual Simulation to Mimic the Joy of Travel
33
Recipe Infographic Campaigns
Knorr Brazil Will Turn Your Family Recipe Into a Typographic Poster
32
Motion Graphics Packaging
This Animated Drink Can Concept Makes Branding Design More Dynamic
31
Winter Rescue Apps
This App Lets Volunteer Audi Drivers Help Others Stuck in the Snow
30
Restroom-Rating Apps
The Charmin SitOrSquat App Gives You the Scoop on a Clean Place to Poop
29
Social Adventure Accounts
This Twitter Account Initiates a Choose Your Own Adventure Game
28
Storytelling Car Campaigns
Land Rover Works with an Author for This Mysterious Car Marketing Stunt
27
Incentivized Insurance Rewards
Oscar Health Insurance is Paying Customers for Walking Regularly
26
Cook-Encouraging Campaigns
Nestle La Lechera and Pati Jinich Inspire Latina Moms to Create Recipes
25
Rewarded Romance
Editor Laura McQuarrie Shares Romantic Marketing Incentives for Valentine's Day
24
Affectionate Video Games
Bjorn Borg's First Person Lover Kills Villains with Kindness
23
Fantastical Car Stunts
Nissan's Flash Dress Up Has Its Dayz Model Perform Magic
22
Creepy Networking Campaigns
This TV Marketing Stunt for 'Stalker' Scoped Out Profiles on LinkedIn
21
Tourist Simulator Billboards
This Travel Marketing Stunt Gives a Real-Time Tour of NYC
20
Underwater Phone Stores
This Unique Mobile Store is Situated Underwater in Dubai
19
Intoxicating Dating Stunts
Primus' Mobile Marketing Stunt Targets Guys on Tinder
18
Accommodating Loyalty Programs
The Expedia+ Travel Loyalty Program Lets You Cross-Collect Rewards
17
Custom Fitness Animations
Nike Rewarded the Most Active Nike+ Athletes with a Personalized Video
16
Responsive Wi-Fi Technology
This Smart Wi-Fi Technology Takes Advantage a User's Surroundings
15
Human Bank Machines
Santander UK's Fun ATM Machines are Loaded with Surprises
14
Gigantic Treadmill Races
Oxford Fitness Proves There's Room for Everyone to Workout
13
Virtual Ride Simulators
Kingfisher's Roller Coaster Simulator Took Fans on a Virtual Ride
12
Interactive Phone-Controlled Art
This Project Turns a Mobile Message into Vibrant Laser Beam Art
11
Magic Tablet Stunts
Fuhu's Tablet Ad Shows the Impressive Tricks Its Giant Navi Tablets Can Do
10
Snow-Sharing Machines
Coca-Cola Helps People Across the World Share Christmas with a Snow Machine
9
Zombie Donor Campaigns
This Health Campaign Takes Advantage of the Walking Dead's Popularity
8
Heartbreaking Crane Games
This Claw Vending Machine Delivers a Message About the Homeless
7
Dishevelled Suitcase Stunts
This Travel Insurance Advertisement Stages a 'Baggage Drama'
6
Virtual Portal Pranks
Pepsi's Time Tunnel Provides a Shocking Surprise in the City
5
Kind Travel Campaigns
Airbnb Challenges People to Do Something Good in the World with $10
4
Tissue Gifting Experiments
This Marketing Experiment from Kleenex Challenges People to Share
3
On-Demand Test Drives
Peugeot's New Car Test Drive Lets Twitter Users Try Out a Car Immediately
2
Automotive Web Shops
Rockar Hyundai Makes Buying a Car as Easy as Online Shopping
1
Cinematic Networking Campaigns
Taken 3's LinkedIn Marketing Stunt Promises Skill Endorsement
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Emotive EV Charging Stations
The Conceptual Kvitter EV Charger Has an Interactive AI Interface
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Emergency Shelter Robot Companions
The 'POWER HUG' Robot Concept Offers Warmth and Comfort
Pint-Imprinting Snow Boots
Guinness Foot Pints Will Leave an Impression in the Snow
Playful Language App Campaigns
The Duolingo On Ice Campaign is Light-Hearted and Humorous
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Break-Focused AI Campaigns
Kit Kat is Encouraging AI Tool Breaks to Boost Their Optimization
Interactive Travel Map Apps
The 'Proxi' Travel App Offers Curated Travel Plans and More
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
AI-Generated Festive Greetings
CloneMe.io Sends Messages from Santa, Mrs. Claus and Elves
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
AI-Backed Pizza Campaigns
Pizza Hut's 'Your Mood, Your Pizza' Campaign Uses AI to Suggest Items
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Personalized AI Assistants
Swift Creatives Harnesses the Power of Artificial Intelligence
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Chocolate Reconnection Campaigns
Purdys Chocolatier's Reconnect Roulette Helps People Reach Out
Brainstorming Business Idea Tools
IdeaMate is the Solution to Fighting Stale Business Ideas
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
AI-Generated Fatherhood Campaigns
The Glenlivet's Father's Day Campaign Features an AI Script
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
AI CEO Humanoids
Dictador's MIKA Made an Appearance at the Salz21 Conference
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AI-Enhanced Grocery Apps
Instacart Unveiled a Suite of AI Features Coming to its Mobile App
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Snowglobe-Inspired Dynamic Clocks
The Interactive Time to Snow Timepiece has a Snow-Like Design
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Serotonin-Boosting Billboards
Soglar's Billboard Uplifts on the Most Depressing Day of the Year
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Summer-Themed Cafe Rewards Games
The Starbucks Summer Game: Adventure Awaits is Interactive
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Supermodel-Backed AI Cards
Winnie Harlow Partners with Coca-Cola to Launch AI Christmas Cards
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Co-Branded Daylight Savings Giveaways
Klondike & Instacart Unveil a Surprise This Daylight Savings
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Novel Outdoor Design Capsules
Marmot & Better™ Gift Shop Collaborate on Eco-Friendly Winter Series
AI Travel Campaigns
Trivago is Using AI to Replace Spokespeople & Simplify Productions
Fued-Inspired Christmas Cards
Moonpig Unveils Its New AI-Powered Christmas Card Range
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
On-Demand Mobile Ice Cream Stores
Mars Teamed Up with Store-Hailing Service Conjure
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Rewarding App-Based Games
Pick n Pay Introduces the New 'Smart Hopper' Game for Shoppers
Weatherized Winter Concept Vehicles
Genesis Presents the Striking X Snow Speedium Concept
Real-Time AI Chat Bots
D-ID Agents Have Dynamic and Natural Customer Service Interactions
Communication App Shopping Experiences
WhatsApp Flows Allow for In-App Booking and Shopping
Personal AI-Enabled CRM Platforms
'HiWork' Manages Daily Interactions to Improve Networking
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Virtual Shopping Assistants
Firework's AVA is a Digital Human That Enhances E-Commerce with AI
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Wintertime Cafe Menu Items
The Dunkin' Winter 2023 Menu Will Arrive After Christmas
Human-Like AI Marketing Avatars
Studio Neiro Helps Scale Marketing With Engaging AI Videos
Digital Customer-Oriented Platforms
Twilio Debuts the CustomerAI Engagement Platform for Business
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Holiday Grocery Delivery Hotlines
The Getir Christmas Emergency Hotline Offers Fast Deliveries
AI-Generated Keyword Suggestions
Reddit Releases 'Keyword Suggestions' Using AI-Powered Technology
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
AI Design Assistants
Ideatum.ai Transform Text Prompts into Stunning Designs
Financial Conversation Hearts
CIBC's Valentine's Day Campaign Addressed a Relationship Stressor
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Virtual Shopper Solutions
Firework Launches a One-to-One Video Chat Solution for Virtual Shoppers
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Celebratory Seasonal QSR Deals
Wendy's 12 Days of Holiday Deals Gets Customers Ready for Christmas
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Convenience Store Pizza Promotions
These 7-Eleven Pizza Promotions are Launching Soon
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Ad-Focused Reaction Tools
Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses
Uplifting Mental Health Campaigns
Samaritans is Challenging "Blue Monday" with "Brew Monday"
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Thermostat-Themed Snack Contests
Hot Pockets is Inviting People to Turn Up the Heat This Season
Dynamic Interactive Lighting Installations
Zava Designs a New Light and Metal Installation
Winter-Themed Chocolate Packs
Ritter Sport Travel Retail Edition Winter Selection Tower is Tasty
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Cost-Effective AI Marketers
AI Marketer Elsa Can Craft Strategies, Curate Emails, and More
Contemporary Home Brand Initiatives
abc carpet & home Participated in the Holiday Cheer
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Customer Communication Tools
Alibaba Launches an AI-Powered Customer Relationship Management Tool
Natural AI Reply Bots
ReplyGuy Will Organically Mention a Product in Comment Sections
Integrated Shortcut AI Features
OpenAI Presents its New Shortcuts Integration Feature
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Marketing Insights Databases
Affinity Solutions Launches the Marketing Insights Platform Comet
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Interactive Presentation Polls
MeetMoji Uses AI to Create Engaging and Interactive Meetings
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Cost Savings Grocer Campaigns
These Spar New Year Offers Prioritize Value
Global Snow Forecast Websites
Follow the Snow, Today Highlights Winter Conditions Around the World
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic