These 2020 multimedia trends range from tequila-themed AR lenses to wearable 5K headsets.
Standouts include 1800 Tequila's limited edition AR bottle that was launched for the brand's 10th anniversary of the Essential 1800 Artist Series. "The AR experiences were created by Okuda San Miguel, a Spanish artist" and can be accessed via Snapchat by "scanning the limited-edition bottle with their mobile device." The result is a number of custom art lenses and shortform branded content.
Pepsi's Giphy campaign is another notable example that was launched earlier this year to promote the soda brand's new Pepsi Wild Cherry and Pepsi Vanilla flavors. The campaign featured two ads for each new beverage that featured popular songs from the Weeknd and LMFAO.
With less opportunity to host in-person events and activations due to COVID-19, brands are constantly finding new ways to connect with consumers through immersive tech -- something these 2020 multimedia trends showcase.
For more multimedia trends in the year ahead, check out Trend Hunter's 2021 Trend Report.
Top 100 Multimedia Trends in 2020
100
VR-Enhanced Virtual Events
Igloo Vision Works with Its Clients to Provide Memorable Experiences
99
Digital Streetwear Fashion Collections
Happy99 Offers Digital Pants, Shirts, Plushies, and More
98
Intelligent Health-Supporting Mirrors
The Poseidon Smart Mirror Runs CareOS for Intuitive Use
97
Streaming Service Projectors
The Conceptual Netflix Projector and Bluetooth Speaker is Robust
96
Virtual Museum Experiences
Google Arts and Culture Boasts Over 500 Museums & Galleries Virtually
95
WiFi-Connected Cinema Headsets
The Wearable Virtual Cinema Immerses Users in Entertainment
94
Immersive AR Clothing Brands
deKryptic Fuses Immersive Technology with Apparel and Accessories
93
Augmented Reality Exhibits
Sebastian Errazuriz Helps Artists Sell Artwork During the Pandemic
92
Auto-Follow Phone Mounts
The Follow Phone Mount Uses Facial Recognition for Premium Footage
91
Beer-Branded Virtual Hunting Campaigns
Keystone Light's Big Game Hunt is Now an AR Experience
90
Efficient Visual Continuity Projectors
The Conceptual Tmall Genie Smart Projector is Stylish
89
Bamboo-Made Audio Systems
The iFi audio Aurora Features French and Japanese Design Inspiration
88
Projector-Equipped Gaming Console Concepts
The Xbox Project Oris Console Plays Games and Much More
87
Eco Plastic-Free Headphones
These Cork Headphones are Made from Sustainable Materials
86
DIY Wireless Speaker Kits
The Celia & Perah DIY Bluetooth Classic Radio is Stylishly Retro
85
Detachable Speaker Soundbars
The JBL Bar 9.1 Soundbar is Compatible with Dolby Atmos
84
Elegant Speaker Wearables
The Tech-Life BoomBand Speaker Bracelet Keeps Music Literally on Hand
83
Avian-Inspired Projectors
The Conceptual 'Beak' Laser Projector Has a Charming Aesthetic
82
Tiny 4K Vlogging Cameras
The AKASO KeyChain is an Ultra-Portable One-Click Camera
81
Immersive Tunnel-Like Bookstores
BookXcess Boasts an AR Reading Experience for Children
80
Productive Whiteboard Projectors
The 'GoTouch Beam' Interprets Writing on Any Surface
79
Futuristic Virtual Reality Installations
Space Popular's Work Predicts the Future of Communication
78
Shelf-Equipped Rollable TVs
The Conceptual 'Rollean TV' Hides the Screen When Not in Use
77
Visual Impairment Navigation Devices
OrCam Announced New Features for the MyEye 2 at CES 2020
76
VR-Based Co-Watching Platforms
Bigscreen TV & Bigscreen Cinema Brings People Together in VR
75
Exclusive Smart TV Channels
The LG FOMO Channel App is Exclusively for LG Smart TV Owners
74
Laser-Powered Projector TVs
The Bomaker Polaris 4K UHD Ultra Short Throw Laser TV is High-Quality
73
Mobile Productivity Monitors
The 'AirView' Wireless Touchscreen Monitor is Omni-Compatible
72
Tequila-Themed AR Lenses
1800 Tequila Created AR Lenses for Snapchat Featuring Artwork
71
Virtual Apartment Tours
The Zillow Platform Facilitates Rentals During Social Distancing
70
Touchscreen-Enabling Devices
The 'Glamos' Virtual Touchscreen Interface is Omni-Compatible
69
Smartphone-Powered AR Shooter Games
The 'AR Warriors' Game Lets Participants Play Virtually
68
Vintage TV Console-Inspired Speakers
The Slab Audio Console Looks Like a Unit from Yesteryear
67
Steampunk-Like VR Glasses
The Panasonic VR Glasses Highlight a Retro Aesthetic at CES 2020
66
Hearing Health Headphones
The LinkFace Dear Headphones Won an Innovation Award at CES 2020
65
Restaurant-Inspired Virtual Backgrounds
DoorDash's Zoom Backgrounds are for Virtual Dinner Parties
64
Boat-Mounted Action Cams
The 'Wave Catcher' Action Cam Automatically Focuses on the User
63
Oversized Connected Photo Frames
The Lenovo Smart Frame Showed Off a Crisp Display at CES 2020
62
Contactless Beverage Machines
Coca-cola Created Contactless Technology for Its Freestyle Fountains
61
Edgeless Transparent TV Units
The Xiaomi Mi TV LUX OLED Transparent Edition is Captivating
60
Luxury AR Shopping Images
Burberry Partnered with Google to Provide Mobile AR Experiences
59
Spinning Slow-Motion Video Devices
The 'SelfieSpin360' Creates Amazing Videos with Ease
58
Artificial Human Assistants
Samsung Introduced NEON Artificial Humans at CES 2020
57
Carved Stone Headphone Protectors
The Portrait Stone AirPods Pro Case Calls Easter Island to Mind
56
Enterprise-Ready AR Devices
The Google Glass Enterprise Edition 2 Enables Hands-Free Productivity
55
Livestream Virtual Reality Tours
HOMGROUP Provides Accessible Home-Viewing Options During COVID-19
54
Multi-Platform Off-Road Campaigns
Jeep is Launching a Campaign to Promote the Off-Road Community
53
Eye-Tracking Film Experiences
The Angry River is a Revolutionary Take on Interactive Storytelling
52
Gamified Personal Finance Platforms
Ally Financial Brings Together Monopoly & Financial Literacy
51
Face-to-Face Social Media Networks
The HouseParty App Boasts Calls, Texts, Games, & Screen-Sharing
50
AI-Powered Social Media Ad Management
Sprinklr Added TikTok to Its Customer Experience Platform
49
AR Special Effects Projectors
The Lightform LF2 AR Projector Creates Immersive Experiences
48
Triple-Laser Technology Projectors
The Samsung The Premiere 4K Projector Comes in Two Size Options
47
Headphone Stand Tech Cases
The Bang & Olufsen x Hard Graft Peak Headphone Case/Stand is Stylish
46
AR Social Distancing Lenses
Snapchat Created New COVID-19 Lenses in Collaboration with the WHO
45
Mixed-Reality Workspace Concepts
Facebook's AR/VR Demo Goes Beyond the Limits of Physical Screens
44
Motorcycle-Integrated Information Systems
Harley-Davidson Announced Android Auto Compatibility
43
Expansive Productivity-Enhancing Monitors
The LG UltraWide 38WN95C Has a 21:9 Aspect Ratio
42
Elegantly Finished Floor Speakers
The Bowers & Wilkins 705 Signature Standmount Speaker is Stylish
41
Home Fitness Acquisitions
Lululemon Acquired the Mirror Home Fitness Platform in a Lifestyle Move
40
AI-Powered Wireless Earbuds
The 'ReduxBuds' Offer Active Noise Cancellation and More
39
Museum-Like Virtual Experiences
John Marx & Absinthia Vermut Make a Pavilion for Burning Man 2020
38
Elegant Futuristic CD Players
The Conceptual 'CDend' CD Player by 250 Design is Minimalist
37
AR-Powered Installation Exhibitions
New KAWS Installations are Spotlighted in EXPANDED HOLIDAY
36
Topographic Illuminating Speakers
The Harman Kardon Aura Studio 3 Speaker Offers 360-Degree Audio
35
Shareable GIF Beverage Campaigns
Pepsi Launched a Giphy Campaign for Its Two New Beverage Flavors
34
Immersive Live Event Platforms
French VR Company VRrOOm Launched a Multifaceted Social VR Platform
33
Chic Responsive Interface Speakers
The Bang & Olufsen Beosound Balance Speaker Comes in Two Colors
32
External Display Touchscreens
The Ananta Portable Touchscreen Monitor Expands Capabilities
31
Galaxy-Inspired Speaker Units
The Conceptual 'Black Hole Speaker' by Arvin Maleki is Ethereal
30
Social Home Video Challenges
GoPro Launched a Social Media Challenge to Encourage Staying Inside
29
Customizable Handheld Printer Peripherals
The EVEBOT 'PrintPods' Allow for Printing on Any Surface
28
Virtual Skincare Consultation Software
'DECIEM AT HOME' Will Provide Professional Skincare Advice
27
Distance-Tracking VR Footwear
Cybershoes GmbH is Sharing Its VR Innovation at CES 2020
26
Immersive Virtual Conferences
HTC Pivoted Its Efforts to Host a VR XR Industry Conference
25
Modular Industrial Speaker Units
The 'Hevi' Speaker by Mindaugas Petrikas Offers 360-Degree Sound
24
Kinetic Charging Earbud Concepts
The Conceptual Samsung 'Yinyang' Earbuds are Stylish
23
Outdoor Security Camera Kits
The Wyze Cam Outdoor Starter Bundle is Low-Cost
22
Two-Way Communication Pet Cameras
The Iseebiz Smart Pet Treat Dispenser Keeps Owners in Touch
21
Flavor-Synthesizing Devices
Homei Miyashita Uses Electrically Charged Gel in Flavor Device
20
Omni-Compatible Portable Projectors
The Formovie Dice Mini Projector Works with Voice Assistants
19
Virtual North Pole Visits
Yankee Candle's Official Santa Cam Shares Festive Experiences
18
Mid-Century Modern Audio Furniture
The Multi Format Music Console Plays Audio from Any Source
17
Minimalist Cement Speakers
These Vonschloo Cement Speakers Come in Two Model Choices
16
Ultra-Thin Wireless Earbuds
The YOBYBO Note 20 Earbuds are Powered by a Airoha 1532 Chip
15
AR-Powered Jewelry Try Ons
Kendra Scott Created a Mobile AR Tool to Try on Different Jewelry
14
Enhanced Video Backgrounds
Behr Paint Made a Library of Virtual Backgrounds for the Zoom Platform
13
AR-Supplemented Virtual Art Fairs
Frieze is Adapting to COVID-19 Restrictions with Technology
12
Wearable 5K Cinema Headsets
The Cinera Edge Headset Creates an Immersive Viewing Experience
11
Flexible Power Security Cameras
The 'EyeCube' Solar-Powered Wireless Security Camera is Advanced
10
Business Closure Update Tools
Google Gives the Ability Indicate a Business as Temporary Closed
9
Next-Gen Video Displays
Sony's Eye-Sensing Light Field Display Shares Engaging Video Experiences
8
Eye-Accommodating Gaming Monitors
The Samsung Odyssey G9 Has a Curvature Similar to the Human Eye
7
Theft Detection Security Cameras
The Vivint Outdoor Camera Pro Smart Surveillance System is Robust
6
Vibrant AI-Created Designs
The AI System Dubbed 'Nikolay Ironov' Fooled Clients for A Year
5
VR Bicycle Controllers
The 'Blync' VR Bike Controller Allows for Scenic Rides from Home
4
Virtual Beachside Weddings
A Couple Opts for a Virtual Wedding in Animal Crossing: New Horizons
3
Totable TV Set Speakers
The Sony SRS-LSR200 Speaker Remote Brings TV Audio to Any Room
2
Opulent Street Style Earbuds
The Latest Louis Vuitton Horizon Headphones Come in Five Styles
1
Experiential 3D Holograph Displays
Avalon Holographics Was Invited to 48Hrs in the Valley
Related Ideas
Developer-Targeted AR Eyewear
The XREAL Light AR Glasses Connect to the User's Smartphone
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Conference Call AR Lenses
Microsoft Team Integrates Snapchat AR Lenses to its Video Chat Feature
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
Ultralight Wire-Free AR Glasses
The INMO Air2 Wireless AR Glasses Offers an Immersive Experience
Discreetly Connected AR Sunglasses
Everysight Maverick AR Glasses Have a Sony microOLED Display
AR Museum Eyewear Headsets
The 'MetMate' AR Glasses Concept Elevates Museum Goer Experiences
AR Fashion Pop-Ups
ZERO10 + Crosby Studios Set Up a Shop with Digital-Only Clothing
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Wearable Twin NFTs
Luxlock Introduced Unlockable Phygital NFTs During Fashion Week
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Advanced Video Call Prototypes
Logitech Unveils 'Pepper's Ghost' Booths for Immersive Video Calls
Dynamic Metaverse Billboards
Roblox is Allowing Brands to Put 3D Promos in Virtual Worlds & Games
Experimental Virtual Sneaker Activations
Fendi Celebrates Its 'Faster' Sneaker in the Metaverse
Hip Hop-Celerbating Margarita Kits
Grand Marnier Teams Up with Teezo Touchdown and UNWRP
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Screen-Projecting AR Glasses
These Glasses Generate Virtual Displays In Front Of Your Eyes
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
CGI Influencer Campaigns
Pacsun Launches New Social Content with Virtual Influencer, Lil Miquela
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Avant-Garde AR Wearables
Guild and the Fabricant Launched the Ground-Breaking 'Master Peace'
Triangle-Hunting AR Lenses
Doritos' Triangle Tracker Lets Snapchat Users Unlock Rewards & More
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
Open-Source AI Eyewear
The Frame Glasses by Brilliant Labs Boast a MicroLED Display
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
AI-Fuelled Everyday Smart Classes
Meta and Ray-Ban Join Forces on the Meta Smart Glasses
Dual-Camera AR Eyewear
The SUPERHEXA Vision AR Glasses Enable Hands-Free Use
Weather-Triggered 3D Ads
Volta Media Launches Interactive 3D OOH Ad Options for Marketers
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Whimsical Jelly-Style Eyewear
Gentle Monster Releases the New GENTLE JELLY Collection
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Phygital Y2K Collections
Zara's Y2K Creatures Collection Shares Digital & Physical Products
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Tequila Brand-Sponsored Artist Series
1800 Tequila Debuts Its 1800 Milenio Artists Series
Mexican Holiday Tequila Pop-Ups
The 1800 Taste Tiendita Returns for Cinco De Mayo
Optical MicroLED AR Glasses
TCL Unveils the New RayNeo X2 Glasses During CES 2023
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Lightweight Smart AR Glasses
Nubia Released its Smart AR Glasses Called Neovision Glass
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
AR Halloween Costume Try-Ons
Snap Inc. and Disguise Release a New Halloween AR Shopping Feature
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Advanced AR Eyewear Platforms
The Qualcomm Snapdragon AR2 Platform is Compact Yet Capable
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Phygital Fashion Campaign
Pacsun's PacVerse Campaign Shows a Real Life Cast Entering the Metaverse
Hair Brand-Backed AR Lens
TRESemmé and Snapchat Collaborate to Create an AR Lens
AR Music Concerts
The Rolling Stones Bitmoji Show Lens Promotes a New Album
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Tea-Filled Smartphone Lenses
Gold Peak Tea Created a Golden Hour Clip-On Smartphone Lens
Design-Forward Gin Partnerships
Tanqueray Nº TEN Embarks on a Collaboration with Tastemakers
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Lunar New Year Influencer Campaigns
Rémy Martin's 'Family Spirit' Ad Celebrates Asian Heritage
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Motocross-Inspired Eyewear Campaigns
Oakley's New Campaign Celebrates the Iconic MX Goggles
Virtual Try-On Mirrors
Hugo Boss Launches New VR Try-On Tool, the 'PictoFit Mirror'
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Metaverse Dance Classes
Pepsi is Celebrating Latin Music on International Dance Day
Futuristic Cityscape Activations
Coca-Cola Y3000 Zero Sugar Took Over the Las Vegas Sphere
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
First Playable Print Ads
This is The World's First Playable Music Print Ad on Instagram's Spark AR
Social Media Candy Campaigns
The Starburst 'Ask the Universe' Campaign Engages Gen Z on TikTok
Thin-Based Angular Glasses
Tesla Expands its Offerings to Create a New Drinkware Design
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Uplifting AR Wine Labels
C. Mondavi & Family's Aviana Collection Shares an Interactive Experience
Wireless High-Resolution Headsets
Xiaomi Launches AR Glasses to Compete with Apple's AR Headset
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Democratic Digital Artwork Apps
The 'ArtzMe' App Makes Art Accessible to Everyone
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Whimsical Premium Eyewear Collections
Gentle Monster Unveils the New Artful 2024 Collection
AR Infrastructure Lenses
This Augmented Reality Lens Reveals Innovation Everywhere in NYC
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Peach-Hued Smartphones
Pantone x Motorola Created Devices in the 2024 Color of the Year
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
Global Eyewear Brand Platforms
Neso Brands Uses Cutting-Edge Technology to Innovate in the Market
Cinco de Mayo Campaigns
Cuervo with Haley Lu Richardson on a Celebratory Campaign
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
No-Code AR Creators
Blippar's Platform Allows Users to Produce AR Content for AR Headsets
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Digital Luxury Apparel
Meta and Valentino Have Partnered to Launch a Line of Digital Clothing
Eye Care Metaverses
LensCrafters Eye Odyssey on Roblox Educates Gen Z About Eye Health
AR-Focused Holiday Commercials
PepsiCo Beverages and Frito Lay Debut a New Holiday Commercial
Tech-Equipped Eyewear Designs
Nautica Debuts a Collection of Smart Eyeglasses with Bluetooth Audio
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Social Media-Integrated AI Lenses
Snapchat Launches the New AR Lenses with ChatGPT
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Wearable Gaming-Focused Technology
Team Singularity Partners with Technology Brand GamerTech
Artist-Designed Pride Capsules
Parade Taps ggggrimes for its New Y2K-Inspired Pride Collection
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
Label-Backed Musical Merch
Warner Music Partners with DRESSX for Digital Merchandise Collections
AR-Based Video Games
Graffity, Qualcomm, and Nreal Launch Two New Augmented Reality Games
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Fruity Canned Margaritas
Altos' Ready-to-Drink Margaritas Offer Convenience & Quality
Soda-Branded Smartphone Models
The realme 10 Pro Coca-Cola Edition is Limited to 1,000 Examples
AR-Based Eyewear Try-Ons
Amazon Fashion and Snapchat Partner on an AR Eyewear Shopping Lens
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Branded Global Music Programs
Sprite Limelight Season Two Spotlights the Untold Stories of Artists
High-Performing Smartphone Cameras
The Pixel 8 Plans to Incorporate a New HDR Technique
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic