Private Policy AW23 Took to the Metaverse
Laura McQuarrie — February 17, 2023 — Fashion
References: fashionunited.uk
The Private Policy AW23 collection called We Are All Animals features three items created in collaboration with augmented reality fashion platform Zero10 to take real-life styles to the metaverse. The theme of the collection revolved around the dynamic between humans and animals and different species were explored with styles from goth and grunge subcultures. Through the Zero10 app, users could try on the digital garments following the runway show.
Increasingly, a new wave of fashion consumers are expanding their digital wardrobes alongside their physical one as a means of expressing themselves or exploring a new facet of their personality in the metaverse.
As part of its collection, the New York brand also experimented with reclaimed denim garments donated by its community and outerwear made with poly faux fur.
Increasingly, a new wave of fashion consumers are expanding their digital wardrobes alongside their physical one as a means of expressing themselves or exploring a new facet of their personality in the metaverse.
As part of its collection, the New York brand also experimented with reclaimed denim garments donated by its community and outerwear made with poly faux fur.
Trend Themes
1. Phygital Fashion Exploration - Exploring the fusion of physical and digital fashion experiences through augmented reality collaborations with platforms like Zero10.
2. Augmented Reality Fashion Try-ons - Creating virtual clothing try-on experiences for customers through augmented reality platforms like Zero10.
3. Sustainable Fashion Innovation - Experimenting with the use of reclaimed materials and faux fur to create sustainable fashion in line with consumer demands.
Industry Implications
1. Fashion Industry - Collaborating with augmented reality platforms like Zero10 to expand customer experiences and create virtual try-ons.
2. Tech Industry - Developing and improving augmented reality platforms like Zero10 to provide innovative digital fashion experiences.
3. Sustainability Industry - Incorporating reclaimed materials and faux fur in fashion designs to cater to consumers who value sustainability and eco-friendliness.
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