From the controversy of Donald Trump to the style influence of the Kardashians, the top 2016 pop culture trends were anything but conventional. While these universally revered and reviled figures made the most headlines, some of the more interesting pop culture trends were less intrusive on the public consciousness. The most interesting trend that can be observed in this past year is the leaking of practices that were once mostly specific to more private online platforms, into the mainstream. Brands are taking a bottom-up approach in order to absorb social movements that began from their targeted demographics themselves, rather than attempting to influence the ways in which those demographics think and consume.
One particular example of this is one of Covergirl's newest brand ambassadors James Charles, a self-taught makeup artist who began on YouTube. Males wearing makeup was once a practice that was kept in private spheres in the home and in drag communities, which then leaked into social platforms that younger Millennials and Gen Z demographics tend to consume – with the end result being a mainstream makeup company capitalizing on this movement. This trend reveals a significant shift in terms of once-conservative brands adopting the beliefs of the demographics that they hope will drive their future sales, rather than choosing what those demographics can and should consume on their own. Brands are recognizing that consumers, particularly young ones, now have many opportunities to carve out their own paths – and are using this movement to inform their own business models and ideas.
Another example of brands taking a bottom-up approach was the 'Desigual' fashion show at NYFW. The show featured models wearing makeup and accessories that were reminiscent of some popular Snapchat filters – a decision that allowed the brand to relate to younger demographics. As this move brought the brand attention from Gen Z and Millennial demographics, it improved brand perception as a result. Where events such as NYFW were once aimed at targeting elites, its participants are now recognizing that to remain relevant they must target demographics that have vastly different priorities than its predecessors.
For more information on how to use pop culture to harness the buying power of different demographics, Trend Hunter's annual innovation conference Future Festival will reflect on this topic and many others.
Top 100 Pop Culture Trends in 2016
From Male Makeup Brand Ambassadors to Snapchat Filter Fashion:
Mishal Omar — Jan 28, 2017 — Social Media
97
Realistic Disney Princess Depictions
Jirka Vinse Vaatainen's Series Reimagines Iconic Characters
96
Controversial Celeb Exhibits
Kim Kardashian Hosted the Famous Exhibition Featuring Nude Sculpture
95
Expecting Disney Characters
These Maternal Disney Princesses Are Rendered as Moms-to-Be
94
Queen-Emulating Editorials
Rihanna Poses as Marie Antoinette in This Terry Richardson Cover Shoot
93
Superhero Bookshelves
Burak Dogan Creates Furniture in the Shape of Famous Comic Book Branding
92
Controversial Music Videos
Kanye West's New Music Video Features Naked Images of Celebrities
91
Seductive Socialite Editorials
Complex Paired Its Kylie Jenner Interview with a Series of Images
90
Pop Culture Baby Costumes
This LA Mom Comically Dresses Her Son to Look Like Pop Culture Figures
89
Seductive Socialite Calendars
This 2017 Kylie Jenner Calendar Was Lensed by Terry Richardson
88
Celebrity Motherhood Editorials
PAPER Included Images That Speak to Blac Chyna's Pregnancy
87
Fashion Show Snapchat Interpretations
The Desigual Fashion Show Reveals Models Wearing Filters
86
Star-Backed Fashion Campaigns
The Alexander Wang Fall/Winter Line Was Introduced on Instagram
85
Celebrity Sibling Swimwear
Kendall and Kylie Jenner Teamed Up with Topshop for a Swimwear Line
84
Costumed Cat Photography
This Cat Photographer Captures His Pet with Humorous Edited Additions
83
Double Standard Photoshoots
Maya Fuhr Shoot Fashion Label Moses Gauntlett Cheng for Milk
82
Minimalist Celebrity Posters
These Simple Graphics Take After the Appearance of Popular Singers
81
Corsetted Celebrity Covers
The Kim Kardashian Vogue Australia Photo Shoot Features Yeezy Season 3
80
Disney Streetwear Looks
Stray Rats' New Line Incorporates Multiple Pop Culture Influences
79
Opulent Socialite Editorials
Vogue's Kendall Jenner Editorial Shows the Model in Statement Apparel
78
Androgynous Disney Makeup Looks
Richard Schaefer Transforms Himself into Iconic Cartoon Princesses
77
Quilted Superhero Jackets
This Winter Coat is a Wearable Version of the Deadpool Costume
76
Moody Beach Editorials
The Edit Josephine Skriver Cover Shoot is Quiet and Subdued
75
Political Parody Portraits
These Strange Donald Trump Artworks Represent How Some See Him
74
Disney Cartoon Sneakers
Vans is Releasing a Line of Toy Story Shoes in Collaboration with Disney
73
Tearful Celebrity Fashion Campaigns
This Balmain Fall Ad Features Kim Kardashian and Kanye West
72
Filter-Centered Celebrity Editorials
Willow Smith Was the Focus of GARAGE Magazine App's Issue
71
Hilarious Honest Logos
Viktor Hertz is Back at It Again with a Series of Tweaked Branding
70
Transgender Sportswear Campaigns
The First Caitlyn Jenner Fashion Campaign Will Be for H&M Sport
69
Male Makeup Brand Ambassadors
Influencer James Charles Will Be Covergirl's Newest Ambassador
68
Curvy Celebrity Covers
Kim Kardashian Flaunted Her Post-Pregnancy Figure for a GQ Magazine Cover
67
Empowering Celebrity Lipsticks
MAC Cosmetics x Caitlyn Jenner Finally Free Lipstick is Altruistic
66
Post-Apocalyptic Songstress Covers
This W Magazine Collector's Issue Features Rihanna
65
Socialite Denim Collections
Khloé Kardashian's Good American Jeans are Made for All Body Types
64
Political Action Figures
The Bernie Sanders Action Figure Allows Fans to Show Their Support
63
Instagram Star Editorials
NASASEASONS' Fall/Winter Line is Modeled by Eileen Kelly & Naleye Junior
62
Rapper-Branded Winter Wear
These Canada Goose and OVO Jackets Come in Two Different Colorways
61
Fantasy Franchise Cosmetics
The Harry Potter Storybook Cosmetics Makeup and Brushes are Magical
60
Fashion Icon Emojis
Iris Apfel's Emojis Represent the Fashion Icon's Unique Style
59
Anti-Bullying LGBTQ Campaigns
Connor Franta, Urban Outfitters and GLSEN Joined to Help Students
58
Seasonal Socialite Sibling Apparel
A New KENDALL + KYLIE Collection Was Debuted at NYFW
57
Fake Memorial Murals
'lushsux' Depicted the Internet's Response to the Recent Taylor Swift Feud
56
Lipstick-Inspired Makeovers
Nikita Dragun Uses Kylie Jenner's Lip Kit for More Than Just Her Lips
55
Celebrity Breakup Insurance
Taobao is Offering Insurance Based on Taylor Swift's Love Life
54
Teen Influencer Clothing Collections
The Zaya by Zendaya Line Features a Wide Range of Pieces
53
Christmas Emoji Baubles
These Christmas Decorations are Inspired by Pop Culture Imagery
52
$80,000 Celebrity Milk Glasses
This Odd Justin Bieber Product is Being Sold by Restaurant Staff
51
Chromatic Social Media Sunglasses
The Snapchat Spectacles Enable POV Phone-Free Recording
50
Famous Fish Makeup Tutorials
An Artist Transforms Herself into Dory from The Finding Dory Movie
49
Muslim Beauty Brand Ambassadors
CoverGirl's Newest Brand Ambassador is Beauty Blogger Nura Afia
48
Emotive Politician Photography
These Hillary Clinton Portraits Were Taken On The Campaign Trail
47
Popular Emoji Sculptures
This Artist Replicates Popular Emoticons in His Emoji Art Sculptures
46
Political Campaign Portraits
These Hillary Clinton Photos are Shots from the Campaign Trail
45
Fairy Tale-Themed Cafes
The Beauty and the Beast Cafe in Japan Whisks Visitors Away
44
Pride-Celebrating Makeup Tutorials
A Makeup Artist Celebrates Pride Month with Rainbow Eye Shadow
43
Book-Themed Handbags
'krukrustudio' Designed These Original Handmade Bags Based on Popular Novels
42
Redemption Songwriter Covers
Justin Bieber Shows off a Matured Look and Attitude for GQ Magazine
41
Patriotic Lip Kits
Kylie Jenner's Newest Lip Kits Celebrate the Fourth of July
40
Branded Bootleg Artist Apparel
This New Frank Ocean Clothing Pays Tribute to the Song 'Nikes'
39
Cultural Emoji Concepts
Rayouf Alhumedhi Designed an Idea for a Hijab Emoji
38
Emoji Coloring Books
'Kittens, Hearts, and Poo' is a Coloring Book for Emoji-Loving Millenials
37
Exclusive Popstar Merchandise
The 'All Access' Justin Bieber Purpose Tour Line is at PacSun Only
36
DIY Rapper Sneakers
Blogger Shay Cherise Created DIY Yeezy Boots for Just $5
35
Disney-Themed Cosmetics Collections
The Face Shop's New Line is Inspired by Disney Characters
34
Songstress Beauty Lines
Rihanna is Teaming with LVMH to Create a Full Range of Cosmetic Products
33
Celebrity Trash Cans
New Yorkers Voted on the "Trashiest Celebs" by Throwing Garbage into Cans
32
Fashionable Disney Characters
Disney's 'Inside Out' Characters are Recreated as Fashion Queens
31
Emotive Smiling Chargers
The 'Laughing Tears Portable Charger' is Shaped as the Crying Emoji
30
Mangled Emoji Sculptures
'The Last Emoji' Installation Marks Distracted Driving Awareness Month
29
Filtered Photography Makeup Tutorials
The Drag Snapchat Filter is Recreated With Cosmetic Products
28
Animated Eggplant Emojis
The Suggestive Eggplant Emoji Has Been Reinterpreted by Anna Ginsburg
27
Edible Emoji Artwork
Anna Keville Joyce Recreates Popular iOS Emoticons Using Cultural Foods
26
Socialite Sibling Pop-Ups
The Kendall + Kylie Pop-Up Shop Features the Fall 2016 Lineup
25
Celebrity Rapper University Classes
This College Course is Based Around the Topic of Kanye West
24
Political Meme Generators
'MemeTheVote' Helps to Create Hillary Clinton and Donald Trump Memes
23
Disney Social Campaigns
The LA County Museum of Art Blended Generational Interests with Snapchat
22
Celebrity-Infused Social Activism
We Are the Movement Enlists Stars to Speak On Racial Injustice
21
Disney Emoji Games
Users Collect Cartoon Emojis After Playing Games in 'Disney Emoji Blitz'
20
Celebrity-Designed Fast Fashion
The Justin Bieber X Forever 21 Line is Influenced by the Pop Star
19
Musical Disney Apparel
This Line from NUMBER (N)INE and Disney Features a Singing Mickey Mouse
18
Social Activism T-Shirts
The 'And Counting' T-Shirts by GLOSSRAGS Protest Against Racial Injustice
17
Impromptu Rapper Pop-Ups
Drake's Views Pop-Up Promoted the Rapper's Newest Album Release
16
Remixed Disney Fawn Apparel
Givenchy is Launching a Series of Bambi Shirts, Accessories and More
15
Minimalist Graphic Dictionaries
These Minimalist Posters are Designed to Expand Your Vocabulary
14
Songstress-Branded Pop-Ups
Colette's Fenty Pop-Up is an Homage to Rihanna Style
13
Intelligent Emoji Suggestion Apps
Smart Smiley for Google Allo Analyzes Chats and Suggests Emojis
12
Live Social Media Extensions
Instagram Launched Live Videos and Disappearing Photos
11
Anti-Discrimination Apparel Lines
Grindr's Varsity Collection Raises Funds for Anti-Discrimination
10
Lip-Syncing Rapper Commercials
This Drake Apple Ad Shows Him Singing to Taylor Swift's 'Bad Blood'
9
Trans-Positive Sports Collections
H & M Released a Video for Its 'Every Victory' Collection
8
Polynesian Disney Princesses
Moana is the First Woman of Color Since Princess and the Frog's Tiana
7
Transformative Doll Boxes
Disney's Moana Doll Comes in Packaging That Turns into a Boat for Play
6
Celeb Gloss Music Videos
Kylie Jenner Premiered a Music Video to Announce Her New Nude Lip Glosses
5
Album-Anticipating Social Filters
Snapchat Joins Those Waiting for Frank Ocean's 'Boys Don't Cry'
4
Star-Studded Ad Campaigns
These Retro Calvin Klein Ads Reveal the Insecurities of Celebrities
3
Comedic Music Video Parodies
BBC Radio 1 Puts a Humorous Spin on Kanye West's Famous
2
Cultural Political Campaigns
Hillary Clinton's 'Nuestra Historia' Ad Acknowledges Hispanic Voters
1
Soulful Visual Albums
Frank Ocean Drops His Much Awaited Visual Album 'Endless'
Related Ideas
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Stunning Artist-Led Fashion Collections
catchoo Launched an Artistic Fashion Capsule with a Pop-up
Cosplayer-Backed Cosmetic Capsules
Colourpop and Snitchery Unite for a Magical Makeup Collection
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Punk Romance-Inspired Fashion Collections
Maison Margiela's Fall 2023 Show is Edgy Yet Soft
Maternity Clothing Pop-Ups
Bumpsuit Created a Pop-Up Pod for Its First Physical Retail Presence
Vibrant Palette Denim Collections
G-Star RAW Presents its Latest Collection for the SS23 Season
Poolside-Inspired Swimwear Pop-Ups
Willo Perron Creates the SKIMS Pop-Up Space in London
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
New Wave-Inspired Fashion Collections
ALYX and END. Debut the Neon Capsule at Milan Fashion Week
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Collaborative Celebrity Denim Capsules
Khy's Drop 005 Brings an Assortment of Stylish Denim Pieces
Gamer-Centric Beauty Campaigns
Dove Launched Real Virtual Beauty to Dismantle Gaming Stereotypes
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Relaunched Celebrity Cosmetics
Kim Kardashian's SKKN Will Take a Skincare-First Approach to Makeup
Gen Z Dating Campaigns
Tinder's 'It Starts with a Swipe' Shows Celebrates How Gen Z Connects
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Loud Luxury Fashion
Moschino SS24 Pokes Fun at "Quiet Luxury" with Maximalist Styles
Fine Art-Inspired Fashion
Pacsun & The Met Collaborated on a Covetable Apparel Capsule
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Miniature Animated Custom Figurines
Funko Launches the new Pop! Yourself Custom Service
Crypto-Luxury Fashion Pop-Ups
9dcc Unveiled Its Collection 01 Pop-Up Experience in NYC
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Chic Streetwear Fashion Collections
Homme+Femme Recently Debuted Its Spring/Summer 2023 Line
Personalized Cosmetic Printers
Color Jam Brings Customized Color Cosmetics to CES 2023
Beauty School Pop-Ups
Pinterest is Launching an In-Person Beauty School in London
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Turntable-Inspired Palettes
SHEGLAM's Vinyl Pop Color Palette is Made for Mixing and Matching
Metaverse Beauty Events
Metaverse Beauty Week is the First Annual Beauty Festival in the Metaverse
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Authentic Denim Collections
Calvin Klein Emphasizes Youthful and Classic for Fall 2023
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Folklore-Inspired Spring Fashion
Paolina Russo Presents her New Capsule for Spring 2024
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Pop-Up Interview Stores
Trainline's Fashion Pop-Up Preps Gen Z for Interviews with Free Clothing
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Provocative Pre-Fall Fashion
Natasha Zinko Unveils the BACK 2 CAMP Capsule for Pre-Fall
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Eco-Friendly Glam Fashion
The H&M Studio S/S23 Collection Converges Wearability & Glamor
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Outerwear-Centric Fall Fashion
Bene Culture Presents its Latest Collection for the Season
Prom Fashion Pop-Ups
House of Prom is a Limited-Time Pop-Up for Prom Goers
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Gender-Neutral Matte Eyeshadows
Kosé Corporation is Promoting Gender-Neutral Beauty Brands
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
AI-Powered Accessory Platforms
PopSockets' AI Customizer Personalizes Accessories with GenAI
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Secondhand Archival Clothing
Tommy Hilfiger Launches a Depop Shop in Support of Circular Fashion
Childhood Show-Inspired 3D Makeup
HipDot Debuts Its Fourth Collection of One-of-a-Kind Makeup
Inclusive Beauty Brand Initiatives
The Updated Coty Company Purpose Embraces a New Phase
Statement-Making Logo-Adorned Jeans
Chanel's Denim Collection Emphasizes the Brand's Identity
Gen Z Streetwear Brands
'HOS Wear' Prioritizes Individuality and Self-Expression with its Clothing
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
50s-Style Musical Beauty Collections
The Revolution Beauty x Grease Collection is Fan-Approved
Celebrity-Founded Fashion Brands
Kylie Jenner Unveils Her Debut Fashion Brand Called Khy
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Beauty Product Exploration Platforms
The Beautify.Tips Platform is for All Aspects of Beauty
Streaming Series Makeup Ranges
The Revolution x Emily in Paris Collection Celebrates the Show
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Vibrant Dynamic Spring Fashion
Mackintosh Unveils an Expansive Capsule for the SS23 Season
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Fashion Recap Artful Books
Style Not Com Unveils the Fashion In 2023 Highlights Book
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Luxurious Spring-Ready Streetwear
AMBUSH Presents a Look at its New Collection for SS24
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Light Colored Puffy Outerwear
Unknown Debuts New Drop, Featuring Puffer Jackets and Vests
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha