The a new KENDALL + KYLIE collection was unveiled during New York Fashion Week -- where the celebrity sisters showcased styles aimed towards the 2017 Spring/Summer season.
Working to pertain to an audience of well-off female consumers, an editorial to promote the KENDALL + KYLIE collection was lensed around an immaculate property that helps to complement the aesthetic of the apparel. Pieces that are shown through the images include flowing all-black ensembles, bright red shirt and skirt combinations, powerful wide-legged pants and high-class oversized shirts.
While the majority of the styles are monochrome, a few pieces make use of minimalist color-blocked patterns and pinstripes, adding more variance to the collection. This maintains the overall minimalist look that the sisters seem to strive for while also granting their consumers more options when pairing the pieces together.
What's Driving This Trend
- Minimalist Apparel
- Designing and marketing more minimalist styles will appeal to consumers who prefer a clean look and feel to their clothing.
- Color-blocked Patterns
- Adding more color-blocked patterns and pinstripes will provide more options while still maintaining the minimalist aesthetic.
- Spring/summer Fashion
- Introducing seasonal collections for Spring/Summer will attract consumers who want to stay updated on the latest fashion trends.
Who This Affects Most
- Fashion Industry
- Collaborating with fashion designers and releasing seasonal collections will help keep up with current trends and attract new customers.
- Photography and Advertising Industry
- Partnering with professional photographers and marketing agencies will ensure the collection is presented in the best possible light and attract new customers.
- Retail Industry
- Providing minimalist and versatile options for consumers will enhance the shopping experience and improve brand loyalty.
