Richard Schaefer is a talented young makeup artist that utilizes the transformative powers of cosmetics to transform himself into an array of iconic cartoon princesses in a series of Disney makeup looks. The end result is a stunningly accurate and subversively androgynous portrayal of characters such as Ariel, Belle and Snow White brought to life.
The makeup looks take Schaefer roughly two hours apiece to complete and employ techniques such as highlighting and contouring to enhance and carve out certain features that each princess has. In addition to using cosmetic products to change the shape of his face, skin color and eyes, Schaefer also makes the princess costumes by hand.
The makeup looks empower gender bending and fluidity with popular characters.
What's Driving This Trend
- Gender-bending Disney Cosplay
- Opportunity for makeup brands and costume designers to create products and designs that cater to gender-fluid and androgynous customers.
- Iconic Character Transformations
- Opportunity for makeup artists to showcase their skills by creating elaborate and accurate makeup looks based on well-known icons from popular culture.
- Intersection of Cosmetics and Costumes
- Opportunity for cosmetics and fashion brands to collaborate and create products that complement each other, offering consumers a complete transformative experience as seen in Schaefer's Disney makeup looks.
Who This Affects Most
- Makeup
- Makeup brands can tap into the growing trend of gender-fluid and androgynous makeup for consumers looking to experiment with their appearance.
- Costume
- Costume designers can attract a new audience by creating gender-neutral costumes and accessories that can be combined with makeup to transform the wearer into iconic characters.
- Social Media
- Social media platforms offer an opportunity for makeup artists, costume designers, and brands to showcase their collaborations and reach a wider audience with their transformative products and designs.
