Instead of embracing the typical happy go lucky direction often associated with a beach setting, The Edit Josephine Skriver cover shoot is much more moody. Granted, that doesn't mean the looks featured throughout are moody, just the Danish model's own demeanor. Quiet and subdued, the blonde beauty is a vision in a predominantly all-white wardrobe as she languishes in a tropical setting.
The Edit Josephine Skriver cover shoot was captured on location by photographer Emma Tempest. In summer escape mode, the looks were put together by stylist Morgan Pilcher. A mix of bikini tops, shorts and sandals are featured throughout, inspiring an easy packing job for those who are looking to get away this season. Of course, they can easily fit into a city vibe with some deliberate tweaks here and there.
What's Driving This Trend
- Moody Beach Fashion
- There is an opportunity for clothing brands to embrace a more subdued and less typical beach aesthetic in their summer collections.
- White-on-white Wardrobe
- Designers can take advantage of the popularity of white clothing and create a variety of all-white ensembles for summer wear.
- Summer Escape Mode
- Brands can focus on creating simple and versatile clothing options for summer travel that can also be worn in more urban environments.
Who This Affects Most
- Fashion
- Clothing brands can cater to a growing demand for fashion that reflects a more moody and subdued aesthetic, particularly in beachwear
- Photography
- Photographers can explore new methods to capture moody and subdued editorial images in a beach setting
- Tourism
- Travel companies can target customers who are looking for a relaxing and quiet beach vacation, that contrast with more lively beach destinations
