Rihanna is Teaming with LVMH to Create a Full Range of Cosmetic Products
M — April 15, 2016 — Pop Culture
References: lvmh & highsnobiety
Rihanna might be most well-known for her catchy pop songs, but as the entrepreneur expands her fashion branding she is teaming up with Kendo to create a full beauty range of cosmetic products. The collection will include makeup designed and executed by the songstress, adhering to the artist's edgy style.
The collection will be an all-inclusive range of cosmetics with a wide variety of beauty products from mascaras to foundations with packaging themed to the songstress' style and taste -- so consumers can most likely expect dark hues and matte shades. Kendo has previously worked with celebrities such as Marc Jacobs and Kat Von D to create expansive beauty lines. Rihanna's range will be available wherever LVMH goos are sold, and is set to debut in 2017.
The collection will be an all-inclusive range of cosmetics with a wide variety of beauty products from mascaras to foundations with packaging themed to the songstress' style and taste -- so consumers can most likely expect dark hues and matte shades. Kendo has previously worked with celebrities such as Marc Jacobs and Kat Von D to create expansive beauty lines. Rihanna's range will be available wherever LVMH goos are sold, and is set to debut in 2017.
Trend Themes
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Celebrity Beauty Lines — Rihanna's partnership with Kendo to create a full beauty range of cosmetic products reflects the growing trend of celebrities entering the beauty industry.
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Personalized Packaging — The collection's packaging themed to Rihanna's style and taste showcases the trend of personalized packaging in the beauty industry.
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All-inclusive Beauty — Rihanna's range of cosmetics catering to a wide variety of beauty products highlights the trend towards all-inclusive beauty offerings.
Industry Implications
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Beauty — The collaboration between Rihanna and Kendo in creating a full beauty range expands opportunities for disruptive innovation within the beauty industry.
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Fashion — Rihanna's expansion into the beauty industry as part of her fashion branding indicates potential disruptive innovation opportunities at the intersection of fashion and beauty.
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Retail — The availability of Rihanna's beauty range wherever LVMH goods are sold presents disruptive innovation opportunities within the retail industry.
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