Rihanna might be most well-known for her catchy pop songs, but as the entrepreneur expands her fashion branding she is teaming up with Kendo to create a full beauty range of cosmetic products. The collection will include makeup designed and executed by the songstress, adhering to the artist's edgy style.
The collection will be an all-inclusive range of cosmetics with a wide variety of beauty products from mascaras to foundations with packaging themed to the songstress' style and taste -- so consumers can most likely expect dark hues and matte shades. Kendo has previously worked with celebrities such as Marc Jacobs and Kat Von D to create expansive beauty lines. Rihanna's range will be available wherever LVMH goos are sold, and is set to debut in 2017.
Key Themes Behind This Trend
- Celebrity Beauty Lines
- Rihanna's partnership with Kendo to create a full beauty range of cosmetic products reflects the growing trend of celebrities entering the beauty industry.
- Personalized Packaging
- The collection's packaging themed to Rihanna's style and taste showcases the trend of personalized packaging in the beauty industry.
- All-inclusive Beauty
- Rihanna's range of cosmetics catering to a wide variety of beauty products highlights the trend towards all-inclusive beauty offerings.
Where This Applies
- Beauty
- The collaboration between Rihanna and Kendo in creating a full beauty range expands opportunities for disruptive innovation within the beauty industry.
- Fashion
- Rihanna's expansion into the beauty industry as part of her fashion branding indicates potential disruptive innovation opportunities at the intersection of fashion and beauty.
- Retail
- The availability of Rihanna's beauty range wherever LVMH goods are sold presents disruptive innovation opportunities within the retail industry.
